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ProBlogger: 5 Tips to Help You Consume Content More Productively

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ProBlogger: 5 Tips to Help You Consume Content More Productively

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5 Tips to Help You Consume Content More Productively

Posted: 26 Oct 2017 06:00 AM PDT

Consume content productivelyAs bloggers, we create a significant amount of content. But most of us consume a significant amount of it as well.

In an industry that uses strategies such as SEO, social media marketing and email marketing as key tools, we need to stay up to date with changes and trends so we can keep growing and developing. We also need to keep abreast of what’s happening in our niche to stay relevant.

Trouble is, with so much content out there we could easily spend our entire blogging work day consuming it. Sure we’re learning a lot, but we need to be mindful of how much time we’re spending and do it productively so it helps us grow our blogs.

Here are five tips to help you consume content more productively.

1. Focus

If you’ve been reading the productivity posts here on Problogger, then you’ll hopefully have set a goal for the year. If you have, you can use it to help target the type of content you read, watch and listen to. General knowledge is wonderful, and certainly has its place. But in terms of helping you with your blogging it’s far more productive to focus on content topics that will help you reach your blogging goal(s) for the year.

For example, if your goal is to increase newsletter subscribers then subscribing to podcasts and blogs that share content on this topic would be beneficial, as would reading books or listening to audiobooks that share list-building strategies.

It can be tempting to learn about every blogging issue to try and stay up to date. But this splits your attention, which means you can only go shallow on topics. You’re better off going deep and consuming content on fewer topics that will help you reach your goal than spreading your attention too thin.

2. Have the content come to you

You’ll always need to look for specific information. But if there are blogs, podcasts and vloggers you like to read, listen to and watch regularly, make sure you subscribe to them. That way the information comes to you, which you can then consume whenever it’s convenient.

There are plenty of great tools available to help you. Here are a few that work well for me.

feedly

feedly is a content aggregator that works on web browsers, as well as on iOS and Android devices through a free app. It lets you curate a news feed from a variety of online sources. You can add blogs, Youtube channels, and even Google keyword alerts that will gather the latest articles on your chosen topics from more than 5,000 of the world’s best news sources.

As you can see from the screenshot, it’s super easy to add new content.

YouTube Moz

To add a blog you like to read, simply click on the Add Content button and paste in the URL. You can also add your favourite YouTube video channels by pasting the URL into the space provided and clicking Follow.

With feedly you can scan through your preferred data sources without going to the actual source sites. This means you avoid all the distractions and ‘rabbit holes’ you can lose yourself in, helping you consume content more productively. It also means you can turn off things like Youtube notifications, as you’ll get the updates automatically in feedly.

Content aggregators such as feedly can also help you position yourself as a subject matter expert in a particular area. It can search the internet for your chosen keyword and retrieve articles from reputable news sources all over the world, rather than you having to do all the searching yourself. You can then either share these articles on your social media channel straight away, or use feedly’s Read Later function and mark content you want to save to share on your social media networks later.

Keyword alerts

Podcast apps

The podcast revolution continues, with so many amazing podcasts being published every day. Subscribing to podcasts in your niche, goal areas or areas of interest is an excellent way to manage incoming audio content.

If you use an Apple device you can use the native Podcast app. But with the changes they made to the app in iOS 11 I’m now looking at two other highly recommended podcast apps:

  • Overcast, an iOS-only app available as either a free version with ads or a paid version with no ads.
  • Pocket Casts, a paid app available on Android and iOS.

3. Take action notes

While it’s great to listen to podcasts and read blog posts and books on topics that will help you, unless you take action it’s not an effective use of your time. To ensure you put your new knowledge to use, or at least explore your thoughts and ideas on the content you consumed, take action notes.

Action notes are exactly what their name implies. After you’ve had a reading or listening session, write down the actions you’d like to take. They aren’t just general notes on things you heard or read, or quotes from the book. They’re specific action items you can take for your blog, based on the broad information you heard.

For example, if you’re focusing on increasing newsletter subscribers you may have found the Problogger podcast in your app and listened to Darren’s podcast on how to get more subscribers, follows and connections from your blog readers. With so much great information in this podcast you could easily write reams of notes. But Instead, try writing three actions you can take from what you’ve learned, such as:

  1. Create two more two opt-ins or lead magnets so they’ll be more relevant to readers, depending on the content they’ve been reading on the blog.
  2. Install a welcome mat, and track the impact on new subscribers.
  3. Write a series of blog posts, and encourage readers to subscribe so they get the latest posts in the series delivered to their inbox.

You can easily read and listen to huge amounts of information and not act on it. By keeping action notes in either your master planning document or a separate notebook, you can track and work through the action items you want to implement on your blog.

4. Share your thoughts

The best way to learn is to teach. Share your thoughts on what you’ve been reading, listening to or watching on your blog. Even if the information is different to your niche, you can build your own piece of content around it. You’ve been building a relationship with your audience, and they’ll be interested in your opinion and recommendations.

Gathering and sharing excellent content can be a great way to give value to your audience, and give purpose to the content you consume. Here are a few examples of bloggers sharing their thoughts on the content they’ve been consuming:

  • Meet Me at Mikes – Something to read: Pip regularly shares what she’s been listening to, watching or reading. In this post she shares a host of things she’s been reading – from blogs and books to menus and recipes. It’s an eclectic collection that wonderfully reflects the personality of her blog, and shares information with readers they may not have found on their own.
  • James Clear – Reading list: James is a prolific reader, and he writes super useful book summaries on his blog. James has collated his book reviews into a much-favourited and shared reading list, which breaks books into categories and top ten lists. In his full book reviews (like this one on Sapiens) he has three sections – the book in three sentences, the summary, and affiliate links to where you can buy the print, eBook and audiobook versions of the book. This reading list is a go-to reference guide for readers when they’re looking for a book to read.
  • Becoming Minimalist – Inspiring Simplicity. Weekend Reads: Joshua Becker writes a weekly post sharing content he’s either watched, listened to or read on his simplicity/minimalism niche. The format is the same each week – a short introduction, and then one or two sentences on each item he shares. These posts are incredibly useful to his readers who are exploring and learning more about minimalism, and are consistently shared widely on social media. When I last checked, the post I’ve linked to had been shared more than a thousand times.

5. Use boundaries to limit your consumption

It can be hard to stop reading, watching or listening to content that’s stimulating, amusing or informative. But there’s a tipping point to how much content we can consume. Setting up personal boundaries can help ensure we take a productive approach to our consumption.

Look for pockets of time in your day where existing boundaries force you to stop. I schedule social media and blog reading in the last 30 minutes of my work day, when I pick the kids up from school. You may not have a school pick up to do, but you might have a meeting you can do some reading before, or a regular appointment that can act as a boundary and stop you spending too much time consuming and not enough time creating.

How do you manage the way you consume content? Tell us about it in the comments.

Photo by rawpixel.com on Unsplash

The post 5 Tips to Help You Consume Content More Productively appeared first on ProBlogger.

      

ProBlogger: 9 Ways Influencer Outreach Can Help You and Your Blog

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ProBlogger: 9 Ways Influencer Outreach Can Help You and Your Blog

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9 Ways Influencer Outreach Can Help You and Your Blog

Posted: 24 Oct 2017 06:00 AM PDT

Influencer outreach

Here on ProBlogger, we have a lot of tips on influencer outreach – how to reach out to influencers and pitch to them. Here are just a few of the resources we have available:

But in this blog post I want to talk about why you should do it.

One big reason is the diminishing returns social media is providing. Many bloggers I know are struggling to get much traction on social media. It's becoming a very noisy space, and the algorithms in place are squashing our organic reach.

If you don't have the budget to pay for advertising (and many bloggers don't), then social media can feel like shouting into an empty room.

Could influencer outreach be the solution for you?

Networking with influencers in your niche and building relationships with them can lead to any number of opportunities. Here are nine of them.

#1: Increased Traffic

The right influencer linking to your blog (or podcast, video or social media account) at the right time can send you a decent amount of traffic.

One straightforward way to get this benefit is through a guest post. I know that Jon Morrow, who runs the very successful Smart Blogger blog, got a huge surge in traffic when we published his post How to Quit Your Job, Move to Paradise and Get Paid to Change the World back in 2011.

Receiving a link from an influential blog in your niche can also send a lot of traffic over time – for example, being featured in a "Top 10" or "Top 100" list of blogs.

#2: Raised Profile

An influencer's credibility and authority can rub off on you, helping you build your brand. For instance, if they retweet one of your posts it's a signal to their followers that your blog is reputable and worth reading.

It's worth keeping in mind that influencers are very aware of how their own brand is affected by what they share and link to. If your blog has hardly any content or your posts are full of typos, they may well avoid promoting you.

#3: Great Testimonials and Social Proof

If an influencer says something nice about you – on their blog, in their email newsletter, or even in a Facebook post or tweet – you may be able to use their words on your own website.

A good example of a blogger using influencers' words in this way is Jeff Goins. If you go to his website and scroll partway down his front page you'll see this:

But before you put anyone's words up on your site like this, make sure get their permission.

#4: Profitable Collaborations

When you build a solid relationship with an influencer, they could potentially become a collaborator or partner. Many influencers reach a certain level in their business where they're actively looking for other people to work with to grow their business even more.

You might end up joining them on a freelance basis (where you're paid a set amount for your work) or on a profit-sharing basis (where you and the influencer split the profits from a particular project).

In the past, I've seen my own relationships grow and develop into creating products alongside other people – including ebooks and ecourses. If you take a look at the ProBlogger ebooks, you'll see I've partnered with other authors on some of them. Mark Hayward authored ProBlogger's Guide to Blogging for Your Business, and Shane Tilley developed The Blogger's Guide to Online Marketing.

#5: Getting Hired

While landing a job isn't the most likely outcome of influencer outreach, it does happen. Some influencers will be looking to hire part-time or full-time staff, and it's only natural for them to favour people they already know and like.

I've hired numerous people who initially got to know me through social media. They didn't reach out to get a job – they were just being friendly or helpful. But out of that initial contact grew a relationship that eventually led to them getting hired.

#6: Getting an Introduction

Influencers tend to know one another, and we talk to each other too. If you get to know one or two key people in your industry, they may be able to open doors for you to meet and connect with other influencers. This in turn can lead to even more opportunities and introductions.

Again, be aware that influencers won't want to risk their reputation by introducing their friends and colleagues to someone they don't really know. You'll need to invest some time into building a relationship before asking for an introduction.

#7: Improved SEO

Getting a link from an influencer can help with your SEO. Some bloggers think of this benefit first and ignore the rest, which is why I've put it some way down the list. While SEO is important, it's not the only thing to think about. And contacting lots of influencers just to ask for a link will likely backfire.

But if you've built a relationship with an influencer, there's no harm in sending them a link to one of your best blog posts that you think will interest them and their audience. They may well be happy to send a link your way. And links from trusted authority sites can help boost your site's position in Google's rankings.

#8: Increased Sales

A relationship with an influencer can potentially lead to them recommending your products or services. They may simply link to what you do, or become one of your affiliates.

Again, keep in mind that influencers won't risk their reputation by promoting a product they've barely seen, or something that doesn't seem high quality. So create the best product/service you can, and make sure you give them full access.

#9: Mentorship and Guidance

Finally, being on good terms with an influencer could potentially lead to a mentoring relationship. This isn't something you should necessarily expect – many influencers are simply too busy – but it is a possibility. Even if they don't have much time to spare, they might still be willing to provide occasional advice on a particular question or struggle.

Of course, one great way to get mentored by an influencer is to read all their content. Listen to their podcast, buy their books (if applicable), and really try to put what they teach into practice. Chances are if you questions about something that's not covered or isn't clear, they'll almost certainly be  happy to cover them.

Some influencers even invite questions and use them as the basis for blog posts. Naomi Dunford is currently doing it on her IttyBiz blog, with posts such as Reader Question: How Do You Expand And Grow When You're Too Busy?

As I said at the beginning, reaching out to influencers can lead to a lot of opportunities. I  realise that reaching out out to the big names in your niche may be daunting. They may be people you've admired for months, or even years.

But hopefully I've convinced you that influencer outreach is worth the effort. And who knows? One day you may become an influencer yourself, and get to do the same for someone else.

Are you reaching out to influencers? How are you doing it? Tell us about it in the comments. 

 

Photo by Jeremy Perkins on Unsplash

The post 9 Ways Influencer Outreach Can Help You and Your Blog appeared first on ProBlogger.

      

ProBlogger: How to Smash Your Blogging Goals in Just 5 Days

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ProBlogger: How to Smash Your Blogging Goals in Just 5 Days

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How to Smash Your Blogging Goals in Just 5 Days

Posted: 19 Oct 2017 06:00 AM PDT

Smash Your Blogging Goals

This post is by ProBlogger expert Ellen Jackson of Potential Psychology

Have you ever uttered the phrase, 'One day I'll…'?

Of course you have. We all have.

One day I'll schedule my social media

One day I'll improve my web site

One day I'll organise my images (a personal favourite)

One day I'll start a podcast…

Next we say, 'When…'

When I have more time

When I have more money

When inspiration hits

When I've developed my skills

When I feel more confident

When life is easier….

Here's a thought: What if life is never easier? What if you never find more time, money or confidence?

What if tomorrow and the day after and the day after that are no different to today? How will you ever achieve your goals and get those 'one day' tasks done? What if 'one day' never comes?

Procrastination researchers have discovered that our tendency to put things off is a self-delusion designed to make us feel better about today.

'We think that our future self will be better able to handle feelings of insecurity or frustration with the task,' psychologist Dr Fuschia Sirois says. 'That somehow we'll develop these miraculous coping skills to deal with the emotions that we just can't deal with right now.'

Oh dear.

The Quick Win Goal Challenge

Recently I challenged my audience to see if together we could make some progress on our 'one day' goals. Science tells us that public accountability can help motivate you to achieve your goals, so we teamed up and made a commitment to work together.

We each picked a 'one day' goal – something that had been on the to-do list for months or longer. Tasks we'd been avoiding – important but not urgent. Goals that languished in the backs of minds, niggling, without ever launching forth to a point of urgency.

Our aim?

To follow five simple, science-based steps over five days to make major progress on our 'one day' goals.

The goals were diverse:

'Make a plan to buy my first home'

'Digitise my client files'

'Tidy my spare room'

'Write my ebook'

'Build my potential client base'

We were all filled with enthusiasm, posting images to Instagram each day to share our progress.

The results were gratifying.

"I am well on the way to finishing my ebook. I produced 65 pages of a 100-page book, created the template, designed the cover AND worked out a distribution plan. All in five days! Prior to this I had done… not much for two years."

"I have officially ticked off everything I set out to do this week. Feeling chuffed."

And the steps to get there?

Let me share the five science-based steps to making your 'one day' today.

Step 1: Know EXACTLY What You Want to Achieve by the End of the Five Days

'Fix my web site' is a goal too overwhelming to contemplate. What does 'fixed' look like? How will you know when it's fixed? Will 'fixing' one piece break another one?

No wonder you never start.

When you pull a goal apart and specify exactly what you want to achieve, you do two things:

  1. You get clear on all the little tasks involved. This will help you estimate the time you need, and help you figure out where to start.
  2. You paint a picture of what success looks like. A clear, specific goal like 'By Friday I will have updated the background image on my home page, created links in the menu to my new product pages and rewritten my About Me copy' feels achievable. 'Fix my web site' feels like a task you want to avoid.

Step 2: Take Conscious Action

A clear, specific goal is necessary but not sufficient if you want to achieve your 'one day' project. You need to know where you're going, but it's action that will get you there.

Step two involves two tasks.

Task One: Write it down. Did you know you are 42% more likely to achieve your goal if you write it down? It's not clear how or why this works, but the evidence confirms that it does.

Task Two: Work on your 'Why?' For many of us, motivation comes not just from what we're trying to achieve, but why. Studies have shown that if we connect our goal to something larger and more important ('I want to make money blogging so I can spend more time at home with my children') we are less impulsive, less likely to give in to distractions, and more likely to plan and execute the required actions to reach our goals. When you've articulated your goal, spend some time thinking about why you want to achieve it. Who's involved? How will they benefit? How will achieving this goal improve your life?

Step 3: Stop Looking for Motivation

Motivation: We’re all looking for it. Somewhere along the line someone convinced us that when we find our motivation, goal success will be effortless. We just have to find it, and then making client calls will be easy. We'll sit at the laptop and schedule our social media. We won't procrastinate or be distracted. We'll just get stuff done. Simple.

But motivation isn't  ‘thing.’ It can’t be found. Motivation, in simple psychological terms, is the desire to do something. You won’t find the desire to do something hiding anywhere. You have to create it.

Here's a tip from the world's leading researchers in goal-setting: Make your goal difficult.

Challenging but realistic goals – goals that stretch us but not quite to breaking point – activate motivation. They push us, encourage us and reward us when we achieve them. If a goal is too easy we don't get the get up and go to… well, get up and go. If they're too difficult we're too overwhelmed to start. A stretching, challenging but achievable goal is like Baby Bear's porridge – just right.

Step 4: Use my Favourite Productivity Tip

It’s called 'The 15-minute rule' and it rocks. I know because I use it all the time.

Here's how it works:

If there’s a task on your list that you’re avoiding, commit 15 minutes to it today.

It could be:

  • 15 minutes of writing
  • 15 minutes of client calls
  • 15 minutes tidying your office
  • 15 minutes on that proposal you've been avoiding.

Why does it work? Because getting started is the hardest part of any task. The good news is that once you’ve started, you’re likely to push on beyond the 15 minutes you committed to. It’s called the Ovsiankina effect. Your brain doesn’t like starting a task and then stopping partway through. It will linger on your unfinished business, niggling at you until you get the job done. Get started and you’ll find the motivation to do more.

Step 5: Celebrate Every Step

What do you do when you finish a project or task? Do you tick it off the list and move straight on to the next one? Do you get on a roll, morphing into a task-completion machine? How long can you maintain momentum before you collapse on the lounge with the remote and Netflix?

A critical step in making progress towards difficult goals is celebrating the steps along the way. Yes, a big win feels great. But it's the small wins – the incremental tasks you nail each day – that sustain your motivation and keep you happy and engaged for the long run.

Day five is all about reviewing your progress and celebrating your successes. Make a list of every little thing you've achieved on your 'one day' goal so far. Every little tiny thing. Give yourself a mental high five and put your feet up for a while. You've made a big start on a long-time goal. That deserves a reward. What's more, you're set up to rock on into next week.

Ellen Jackson from Potential Psychology  is a workplace psychologist, consultant, writer and speaker. Her mission is to help others to live, learn and flourish. You can join her next free Quick Win Challenge to nail your 'one day' goal here.

The post How to Smash Your Blogging Goals in Just 5 Days appeared first on ProBlogger.

      

ProBlogger: How to Create a Reader Avatar for Your Blog

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ProBlogger: How to Create a Reader Avatar for Your Blog

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How to Create a Reader Avatar for Your Blog

Posted: 17 Oct 2017 06:05 AM PDT

How to create a blog reader avatar

For several years, I've been using Reader Avatars (also called Reader Profiles or Personas) on my blogs – and I've found them very effective and helpful.

To create your first reader avatar, you'll need to spend some time thinking and writing about a type of reader that you're either attempting to reach or who is already reading your blog. Describe them in as much detail as you can – who they are, what their interests are, why they might be reading your blog and what their needs are.

(We've created a template you can use to help you do this, and I'll be sharing some examples of my own reader avatars throughout this post.)

The idea is that you end up with a picture of who you're writing for that you can then use to create posts that will resonate more strongly with your actual readers.

Before I talk about the benefits of doing this and make some suggestions on how to create reader avatars for your own blog, let me show you one that I first created several years ago for my photography site

"Grace"
Mom-a-raz-zo

Grace Momarazzo Avatar

Grace describes herself as a Mom-a-raz-zo photographer because 90% of her photos are of her young children. She's 34 years old and lives in London.

She is in the market for an entry level DSLR and lens to help her capture her kids growing up. She studies photography is high school so has a basic understanding of how to use a camera, but until now has been using an entry level point and shoot camera.

Grace reads dPS for two reasons - firstly to help make a decision about which camera to buy. She's a little nervous about making the choice and is looking for the advice of others. She's also looking to connect with other Mom-a-raz-zo photographers and to learn how to improve her portrait photography.

Grace is a photography book addict - she subscribes to a photography magazine and has an expanding collection of portrait related photography books.

Grace dreams about one day making a little money from her photography - perhaps using what she learns in photographing her own children - to photograph other families. Her biggest obstacles in achieving this are a lack of confidence (she worries a lot about what others think of her work) and the equipment (which she is saving for).

Grace is on Facebook, is a heavy user of email and has a Flickr account.

The profile above describes one of the types of readers that we have on DPS – people whose main use of their cameras is to photograph their kids.

The profile describes why "Grace" reads DPS, some of her dreams, the type of photography she's into, how else she uses the web, a little about her demographics, the level she's at, and so on.

Here's another one from a different type of reader at DPS:

"Keith"
Grey Nomad

keith grey nomad avatar

Keith is a first time digital camera owner. He's recently retired and has bought an entry level DSLR to help him record an upcoming trip across the USA.

Keith reads dPS to work out how to get the mosts from his new camera, which to this point, he is using only in Automatic mode.

His needs and challenges are fairly beginner level and include learning about settings like Aperture, Shutter Speed and ISO, knowing how to get his images off his camera and to store them safely, as well as basic composition techniques.

Keith dreams of taking great landscapes, macro photography and a little portrait work.

Keith is on a budget, living off his savings. He is willing to spend a little to improve his photography but researches all purchases carefully.

Keith has been online for years, but his preferred way to connect online is email.

Again – I've described another type of reader in a similar way to the first.

In each of these cases the reader profile is based upon a reader group already within the Digital Photography School community. If you're just getting started with your blog, this same exercise could be done with potential readers – or the type of person you want to read your blog.

Why Should You Create Reader Avatars?

Hopefully you can already see some of the benefits of these kinds of reader avatars – but let me list a few of the things I've found most useful:

  • It makes your blogging feel more relevant and personal – I find that having a person (real or pretend) in mind as I write reminds me that there are real people on the other end of my posts. There are people with faces, names and needs – I find it inspiring to visualise them reading what I write, and thinking about them helps me to write in a more personal tone.

  • It informs your writing – having these kinds of avatars in mind as I write reminds me of some of the problems and questions that readers might have. That leads me to write write more practical posts that focus on real readers' needs. Often as I write, I visualise the questions and reactions that these different readers might have to my posts – and then try to build answers to those into what I'm writing.

  • It identifies opportunities – although it was several years ago now, I still remember writing the first profile above (Grace) and realising that quite a few of my readers have mentioned their dreams of one day making some money from their photography. As a result, I created a section of the DPS forum specifically about making money with photography ... and later, we published an ebook on "Going Pro".  (Note the forums are currently closed.)

  • It can be helpful for recruiting advertisers – potential advertisers will want to know what type of reader you have. You can simply share your reader avatars with them: no need to think through a new answer each time. This also shows that you've thought about your readers and run a professional site.

  • It identifies ways to connect with your readership – you'll notice I've included details in the profiles on what else the reader does online. It's really useful to know what other sites your reader uses and which social networks they prefer as this can identify opportunities to identify places where potential new readers hang out.

It will identify opportunities to monetize your blog – knowing what your readers currently spend money on, what their needs are, and what kind of income they have at their disposal will give you all kinds of ideas for the types of advertisers you should seek out, the type of affiliate promotions you could do and the type of products you could develop.

How to Create a Reader Profile?

There are no real rules – you can see I've developed a certain style in my personas above. I added a picture to each of the type of person in the profile to further personalise it. I'd suggest trying to include information in the following areas:

  • Demographics – basic facts, like age, gender, nationality, and education level. You can use Google Analytics not only to see how many readers are coming from which countries, but also to see how your readers fall into different age categories, and what the balance of genders is. Google's page on Demographics and Interests explains how this works.  

  • Financial situation – are your readers well off, secure, or just about managing? This will obviously affect the types of products you choose to promote as an affiliate, or create yourself.

  • Needs and/or challenges – what are your readers struggling with, or what are they keen to know about? With photography, for instance, readers like Grace will want to know how to capture their children as they grow up.

  • How they use the web – you might want to think about the other blogs they read, the news sites they visit, the social networks they're active within, and whether they tend to browse on a computer or on a tablet / mobile (again, Google Analytics can give you insight into this).

  • Motivations for reading the blog – for instance, are your readers hobbyists or taking their first steps into a career related to your topic? Do they read your blog to be inspired, educated, or entertained?

  • Level of experience with the topic – are your readers total beginners, highly experienced, or something in between? You may want to create several reader avatars for people at different levels of experience and familiarity with the topic.

  • Dreams – what do they wish they could accomplish ... and how can you help them get there? You might find that the emails you receive and the comments on your posts help you figure out what your readers' dreams are.

Of course, this isn't an exhaustive list – if you've created a reader avatar (or several) before, please feel free to share your suggestions and tips in comments below.

Let me finish this post off with one last persona – again for DPS.

"Gareth"
Going Pro

gareth going pro avatar

Gareth (39 and living in Denver) prides himself on being one of the first people in his friendship group to own a digital camera. He invested heavily in a Sony Mavica that had the ability to take and store 9 images on a floppy disk!

Gareth sold his extensive film camera kit years back and fully converted to a Canon DSLR kit which he regularly updates and adds to whenever a new camera, lens or accessory comes onto the market. He also collects a range of other cameras - Liecas, Holgas and other more obscure models. He has a high disposable income.

Gareth works as a successful freelance designer but had recently put together a portfolio site for his photography and is on the way to going pro as a photographer.

Gareth knows most of what there is to know about photography - he is part of dPS because he loves to show his work and help others improve their photography. He's also looking to increase his profile and exposure as a photographer.

Gareth photographs everything - he particularly loves live music photography, urban landscapes and anything experimental.

Gareth is an early adopter in many areas of life - he's prolific in social media circles, has his own blog, Flickr account and is active on Facebook, Twitter and regularly uses Delicious for social bookmarking.


Now it's over to you. Have a go at writing at least one reader avatar for your blog ... and leave a comment below to let us know how you got on.  

Thrive Leads Shortcode could not be rendered, please check it in Thrive Leads Section!

The post How to Create a Reader Avatar for Your Blog appeared first on ProBlogger.

      

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