ProBlogger: Should You Blog Anonymously or Use Your Real Name? |
Should You Blog Anonymously or Use Your Real Name? Posted: 26 Dec 2019 03:31 AM PST The post Should You Blog Anonymously or Use Your Real Name? appeared first on ProBlogger. This post is based on episode 122 of the ProBlogger podcast. One of the decisions you face when starting a blog is whether or not to use your real name. It can be a tricky decision, because there are pros and cons to whatever you decide. You can choose anything from 'no anonymity' through to 'full anonymity'. For instance, you could:
Which is the Best Option?There's no 'right' choice. What you go for depends on what you're comfortable with and what suits your blog. My blogging on ProBlogger has always had a personal tone. It includes anecdotes about my life, videos of me, and so on. But while I don't hide who I am on Digital Photography School, I don't go out of my way to make the blog about me either. When you're considering whether to be anonymous (or how anonymous to be), you might want to consider these factors. Six Factors to Consider When Deciding Whether to Use Your Real Name#1: Your Topic and Type of ContentSome topics invite transparency, while others don't. And some types of content are more personal than others. A "how to" style site such as Digital Photography School can be more anonymous than a site that focuses on personal stories. #2: Your Medium (Text, Audio, or Video?)If you'll be writing posts and using stock images then it will be relatively easy to hide your identity. But if you plan on doing videos or podcasts, or even using personal photos in your posts, it will be harder to remain anonymous. #3: Your Long-Term PlansWhile you may not know how you want things to be in a few years' time, your long-term goals for your blog could determine how anonymous you can be. For instance, if you want to build an online platform to help sell books you've written, you may well want to use your own name. But if you want to build a blog to sell in a few years, or that will have multiple authors, you might want to be anonymous (or at least keep the focus on the content instead of on you). #4: Your Monetization MethodsSome monetization can easily be done anonymously. For instance, you can monetize your blog through ads or affiliate links without ever using your name or even a pen name. But if you want to make money as a consultant, speaker or coach, your readers will need to know who you are. And if you plan on becoming an influencer, you'll need that personal connection. Even selling ebooks or other digital products will be easier if your audience feels they know who you are. #5: Your PersonalitySome bloggers enjoy the limelight. They love featuring in 'Top bloggers' lists and getting mentioned in the media. But it will be hard to become this popular if you don't blog using your name. Other bloggers are happy to avoid the spotlight, and may feel quite daunted by this kind of recognition. If that's you, then blogging anonymously or under a made-up name might suit you best. #6: Your Privacy or Safety NeedsDepending on your circumstances and your topic, it may be vital for you to remain anonymous.. I know a number of bloggers who avoid using their real name for various reasons:
If you're still not sure, here's one thing to keep in mind: you can always add your name, but you can't take it away. Plenty of bloggers start off writing anonymously and then begin to use their name (such as Ramsay Taplin, who began blogging as "The Blog Tyrant"). And there's nothing stopping you from doing the same—starting out anonymously, or using just your first name and not putting photos on your site, and then being more open about your identity over time. Image credit: Jessica Rockowitz The post Should You Blog Anonymously or Use Your Real Name? appeared first on ProBlogger. |
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