“Sell $20,000 Worth of Your Next Ebook” plus 1 more |  |
| Sell $20,000 Worth of Your Next Ebook Posted: 28 Jun 2011 01:09 PM PDT This guest post is by Sarah Mae of MarketandSellYourEbook.com. Marketing is the act of buying or selling in a market. Where is your market? Do you have one? Do you own one? Do you shop at one? In the new world of invisible wires where connections are made 24/7 all around the world, the starting place for successful marketing begins at your market … your space … your platform. How is your platform looking? Once you have established yourself as an influential voice in your market (your blog, other blogs you’ve created, social networking, conferences, meet-ups, etc.), then you can expect to sell at least $20,000 worth of ebooks if you do a few simple but significant things (assuming the ebook has been written, edited, and is ready to go with content people need). Have a slammin’ coverPeople judge a book by its cover, if it weren’t so people wouldn’t be hiring designers to create something magnetic for the cover of our words .. .we want to draw people in. My advice? You must have a professional looking cover, so unless you’re a graphic designer (and a good one), hire someone. I recommend Insight Blog Design (brilliant, easy to work with, affordable). Involve your community in the ebook processThe more you involve your community, the more your community is going to want to be a part of what you’re doing. Some things you could do to get your community excited about your ebook:
Get your ebook on Kindle and NookHave you read this? Digital sales are dominating—take note and get on the ships that are delivering! If you aren’t tech savvy, hire someone to format your ebook to Kindle and Nook. You have to do this if you want to be a serious contender in the game. Some tips:
To get your book on Kindle, go here For Nook, go here Send your ebook to your friends and network communityAsk your friends to read your ebook, give you a quote if they like it, and leave a review on Amazon. Also ask if they would be willing to review it on their blog and/or host a giveaway. Prepare a community … that you’re a part ofYou need to set up a website dedicated to your ebook that includes:
You also need to set up a Facebook fan page and Twitter hashtag or handle.
Create a videoIt’s all about connection. You want to make a connection with your audience, your community. A video allows people to hear and see you, your expressions, your passion, and your heart for what you have written. Creating a thoughtful video (not something just slapped together) will significantly increase your reach and your sales. Tips:
Price it rightThere are tons of opinions on how you should price your ebook, and you can utilize Google to find them all out. My opinion is that you should consider your audience and then make a decision. My audience is made up of mostly stay-at-home moms, so I decided to price my ebook at $4.99 (also, no weird numbers please, like $4.97 or $6.93—simple is always better). My reasoning? Who doesn’t have five bucks? Build buzzThe minute I decided I was going to put out an ebook, I began to talk about it and get my readers involved. Build excitement. Read Top Things I've Learned in Selling an Ebook, by Tim Ferriss. Launch!This is the fun part! You have worked hard and are ready (albeit nervous) to get your book out “there”! Here’s what you need to do:
What tips can you add from your experience launching and selling your own ebooks? Add them below! Sarah Mae is the author of the new Ebook, “How to Market and Sell Your Ebook – Everything You Need to Know to Make Money with ePublishing” and the bestselling ebook "31 Days to Clean—Having a Martha House the Mary Way” You can follow Sarah Mae on Twitter @sarahmaewrites or on her blog, LikeaWarmCupofCoffee.com. Originally at: Blog Tips at ProBlogger Sell $20,000 Worth of Your Next Ebook     |
| Posted: 28 Jun 2011 07:02 AM PDT This post was written by the Web Marketing Ninja—a professional online marketer for a major web brand, who's sharing his tips undercover here at ProBlogger. Curious? So are we! For most people, spending money isn’t an automatic thing. You’ve worked hard for your money, and when you’re about to part with it, you want to believe your hard work will actually mean something.  Copyright malcam - Fotolia.com But with the inherent desire for meaning, there's always a little voice inside us looking for a reason not to spend our cash. As bloggers and online marketers, we're often our own worst enemies. With some of the tactics we use, we're basically handing a megaphone to our readers’ little voices, and encouraging them to scream, “Get the heck out of here!” When I'm evaluating my own work, or that of others, I often refer to these as leaps of faith. The bigger the leaps of faith you expect your customers to make, the less likely they’ll be to make them. Let's look at ten of the most common, and see how you can make them lovelier! Not making it clear what your blog is aboutSome say three seconds, some five, and some ten—but so often to I come across blogs that I can't even figure out in five minutes! If a user’s thinking, “I don't know what this site is about,” how could you expect them to give them your email address, or their money? Not communicating what's going to happenOur fear of the unknown is strong. Chances are low that I'll give you my email address or my credit card number if I have no idea what's next in the process. If you’re collecting email subscriptions, make sure your reader knows what they’re singing up for; if it's a ebook download, make sure they know as soon as the payment is made that they'll be emailed instructions on how to download; if it's a physical product, tell them the fulfillment process up-front. This is simple stuff, but it’s important. Making people feel like you've gone back to 1999Design isn't that important, right? Wrong. If your website looks like it was built in the 90s, then all I'd say is you'd want to have some pretty awesome content. You're blogging on the web, so it needs to looks like it fits here. I doesn’t need to be a work of art, though—good is enough. Not showing people how secure you areIf your readers or potential purchasers feel in any way that giving you money is going to compromise their information, they'll scamper. Use PayPal as one payment option—it’s widely regarded as secure. Use Visa and MasterCard logos and “secured by” messaging to show that your site and checkout processes are secure. Making people jump through hoopsMore clicks makes for fewer sales. Equally, the more convoluted you make your sales process, the more clients will drop out. We're busy people with short attention spans, so only ask for the information you need to complete the transaction—ask for all the nice-to-haves later. Breaking down before their very eyesIf your sales process breaks somehow, only the most motivated buyers will tell you about it. And by the time you realize, customers—and their money—will have left for somewhere else. Make sure your key buying processes are bulletproof from reliability, validation, accessibility, and cross-browser compatibility perspectives. Not showing safety in numbersWe like to buy in crowds—it makes us feel safe and secure. If 10,000 people purchased your product and they’re all okay, then I’ll see the purchase as low-risk, and I’ll buy. As a matter of authenticity, show real numbers rather than a figure you made up. Users are pretty switched on to those kinds of errors now. Not showing the past or the futureIf you have a lengthy sales process, which for some products is a must, then make sure you show people the journey, so they know where they have come from and how far there is to go. It puts the process (its length and level if intensity) up front, and keeps users motivated, as they know there’s an end in sight. Asking for too much too soonPasswords are a common factor in this point. Unfortunately, too many people use the same password for every site and service they use, so asking for a password on a small purchase can be like asking people for access to their bank accounts. On the flip side, people will likely trust you pretty quickly if you ask for a password, but there is a time to do this, and it's after you've proven your worth to them. Looking, talking, and thinking smallThere's nothing wrong about being small, but you can make yourself bigger buy showing you keep pretty good company. It might be mentions in mainstream press or from larger personalities, or perhaps just showing you keep good company. Be small—but only when it works in your favor. I had a conversation with friend this week about a checkout process that, after three attempts, I simply couldn't figure out. He mentioned that it was complicated because the tax rules in his country were complicated. I responded with the same comment I say to everyone: Don't make your customers’ lives hard just because yours isAfter 30 minutes of exploring different options, we found a way to make it work—you always can. … and that's the real secret to lovely little leaps of faith. Stay tuned for more posts by the secretive Web Marketing Ninja — a professional online marketer for a major web brand, who's sharing his tips undercover here at ProBlogger. Originally at: Blog Tips at ProBlogger     |
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