| Questions My Dad Would Ask Before You Started that Ebook Posted: 17 Nov 2011 12:01 PM PST This guest post is by Barb Sawyers of Sticky Communication. The pitches go like this: turn your archived content into an ebook that will rake in bucks while you sleep. Invest a weekend, maybe a few weeks, and you'll have a book that will establish you as a thought leader and open the flood gates to new revenue streams. But as my 85-year-old Dad asked when I told him I was writing an ebook: "Why would you write a book, now that everyone with a computer can?" You've got to admit, that's a good point from my 85-year-old Dad, who still makes money on his investments but sometimes can't find his slippers. Because everyone can now publish a book, lots more will. So your book has to be great. Make that spectacular. And don’t forget that you’re not only the source of the expertise and probably the writing. You will also be responsible for editing, page formatting, cover design, sales and much more. Depending on your skill set and budget, you can pay for help from Createspace and other self-publishers, people you stumble across on the Internet or a marble-lobby public relations firm. But for more of the work and most of the decisions, you are on your own. Don’t get me wrong. I am tickled pink that more people can share their wisdom or art through ebooks and on-demand print. I’m simply advising you to go in with your eyes wide open, avoid the sleazier pitches, and think about some of these questions my Dad would ask. - Are your goals achievable? If you want a book that makes money, it has to be good enough to compete with traditional publishers and the coming flood of self-published ebooks. If you are only interested in raising your prestige among a smaller group of people, you may set the bar a little, but not much, lower.
- Are you an expert? Ideally, you've been accumulating knowledge for years and updating your wisdom daily. If you’re not already passionate about a specific topic, don’t charge in.
- Do you have a unique approach? Like a product, your book has to offer something people can't get anywhere else. In a world of countless niches, that might be relatively easy for you.
- Are you willing to invest time? If you are smart enough to have the expertise that makes a book worthwhile, likely you are not going to fall for the get-rich-quick charlatans.
- Can you write well? If you want to sharpen your skills, you can learn from many blogs, courses and books, including mine, Write Like You Talk—Only Better. If you're a blogger, figure at least 30 to 50 quality posts on your theme that will then need to be edited, packaged, and sold.
- If your writing doesn’t measure up, are you prepared to spend the money and time on someone whose does? Most successful nonfiction authors who don’t eat, sleep, and breath writing pay big bucks to professional ghost writers, not a stranger whose site trumpets their rock-bottom prices. You get what you pay for, as my Dad would say. Unless you can find a 24/7 psychic ghost writer, you'll also spend lots of time thinking about the theme and feeding your ghost writer your knowledge and revisions.
- Can you design the pages, cover and marketing collateral? Again, be prepared to pay for the kind of quality that will compete or at least spend the time to find the right online sources. Yes, templates are available, but much of what I viewed were woodlands or other looks that do not work for my cover. Right again, Dad. People do judge a book by its cover.
- Do you have a content marketing machine? You'll need to spend lots more time feeding and building your social networks, courting legacy media and pursuing other strategies for marketing your book. Competition is stiff and getting stiffer. You have to do a lot more than sneeze in an elevator to go viral.
If there's an ebook in your soul, go for it. I'm thrilled that the doors have opened. Just be prepared to pour in years of learning, months of prep time and days of fretting. It has to be your best, not something you knocked off over a rainy weekend. That’s how real money is made. Just ask my Dad. Barb Sawyers, who blogs at Sticky Communication, is almost ready to publish in print and for ereaders the second edition of Write Like You Talk—Only Better. Preview it here. Originally at: Blog Tips at ProBlogger
 Questions My Dad Would Ask Before You Started that Ebook  |
| Why Bloggers Should Self-Publish Posted: 17 Nov 2011 06:08 AM PST By James Altucher of jamesaltucher.com. I’ve published seven books in the past seven years, five with traditional publishers (Wiley, Penguin, HarperCollins), and the last two I’ve self-published. In this post I give the specific details of all of my sales numbers and advances with the traditional publishers. Although the jury is still out on my self-published books, How to be the Luckiest Man Alive and I Was Blind But Now I See (the latter was just published last month and is #2 for Motivation on Amazon’s Kindle store as I write this), I can tell you these two have already sold more than my five books published with traditional publishers, combined.  Image copyright photogl - Fotolia.com The rest of this article is really three discussions: - Why self-publish, rather than use a traditional publisher?
- Why bloggers should self-publish.
- How to go about self-publishing.
Why self-publish? - Advances are going to zero: Book publishers are getting more and more squeezed by declining booksellers so they, in turn, have to squeeze the writers. Because there’s so much free content on the Internet, the value per unit of content is going to zero unless you are already an established name-brand author.
- Lag time: When you self-publish, you can have your book up and running on Amazon, paperback, and Kindle within days. When you publish with a traditional publisher, it’s a grueling process—book proposal, agents, lawyers, meetings, edits, packaging, catalogs—that ensures that your book doesn’t actually get published until a year later. Literally, as I write this, a friend of mine IMed me the details of his book deal he just got with a mainstream publisher. Publication date: 2014.
- Marketing: Publishers claim they do a lot of marketing for you. That’s laughable. I’ll give you a very specific example. After I published with Penguin, they met with a friend of mine whose book they wanted to publish. They didn’t realize she was my friend. She asked them, “what marketing did you do for James Altucher’s book?” They said, “Well, we got him a review in The Financial Times and we got a segment about his book on CNBC and an excerpt in thestreet.com.” Here’s what’s so funny. I had a weekly column in The Financial Times. I wrote my own review. As a joke. I also had a weekly segment on CNBC. So naturally I spoke about my book during my regular segment. And I had just sold my last company to thestreet.com. So instead of doing my usual article for them, I did an excerpt from the book. In other words, I felt the publisher did nothing, but took credit for eveything. Ultimately, authors (unless you are, for example, Stephen King) have to do their own marketing for books. The first question publishers ask, even before they look at your proposal, is, “How big is your platform?” They want to know how you can market the book and if they can make money on just your own marketing efforts.
- Better royalties: When I self-publish I make about a 70% royalty instead of the 15% royalty I made with a traditional publisher. I also own 100% of the foreign rights, instead of 50%. I hired someone to sell the foreign rights to my work, and they get 20% (and no upfront fee).
- More control over content and design: Look at this cover, designed by a traditional publisher for me (this was my third book). It’s hideous. Now look at the cover for my last book. You may or may not like it, but it’s exactly what I wanted. Publishers even include in the contract that they have final say over the cover, and this is one detail they will not negotiate. Also, when you self-publish, you don’t have any teenage interns sending back editorial comments that you completely disagree with. You control your own content.
Why should bloggers self-publish? - You have content: I have enough material in my blog right now (including my “Drafts” folder, which has 47 unpublished posts in it) to publish five more books over the next year. And I’m sure that number will increase over the next year as I write more posts.
- You have more to say. If you just take the posts (mentioned in the point above) and publish them, people will say, “he’s just publishing a collection of posts”. A couple of comments on that.
- So what? It’s okay if you are curating what you feel your best posts are. And for a small price, people can get that curation and read it in a different format. There’s value there.
- Don’t just take a collection of your posts. A blog post is typically 500-2000 words, but usually closer to 500. Do a bit more research for each post. Do intros and outros for each post. Make the chapters 3000-4000 words long. Make a bigger arc to the book by using original material to explain why this book, with these chapters, presented in this manner is a different read than the blog. Have a chapter specifically explaining how the book is different from the blog. With my last book, I had original material in each chapter, and several chapters that were completely original. Instead of it being a collection of posts, the overall book was about how we have been brainwashed in society, and how uncovering the brainwashing and using the techniques I describe can bring happiness. This was covered in a much more detailed fashion than the blog ever could, even though the material was inspired by several of my posts.
- Amazon is an extra platform for you to market your blog: Or vice versa. You won’t make a million dollars on your book (well, maybe you will—never say never) but just being able to say, “I’m a published author” extends your credibility as a writer when you go out there now to syndicate your blog elsewhere, or to get speaking engagements. And when you do a speaking engagement, you can now hand something out—your book! So Amazon and publishing become a powerful marketing platform for your overall writing/speaking/consulting career.
- Nobody cares: Some people want the credibility of saying “Penguin published me”. I can tell you from experience—nobody ever asked me who was my publisher.
- How will I get in bookstores? I don’t know. How will you? Traditional publishers can’t get you there either. Often bookstores will look at what’s hot on Amazon and then order the books wholesale from the publishers. In many cases, traditional publishers will take their most-known writers (so if you are in that category, congrats!) and pay to have them featured at a bookstore. As for my experience, my traditional publishers would get a few copies of my books in the bookstores of major cities (i.e. NYC and that’s it), but nothing more.
Okay, I’m convinced. How do I self-publish? There’s lots of ways to do it, but I’ll tell you my experience. First, write the book For my last two self-published books, as I mentioned above, I took some blog posts, rewrote parts of them, added original material, added new chapters, and provided an overall arc as to what the book was about, as opposed to it just being a random collection of posts. But, that said, you probably already have the basic material already. Use Createspace.com I used Createspace because it’s owned by Amazon and has excellent customer service. The team at Creatspace let you pick the size of your book and then have Microsoft Word templates that you download to format your book within. For my first book I did this by myself. For my second book, for a small fee, I hired Alexanderbecker.net to format the book, create the book design, and create the final PDF that I uploaded. He also checked grammar, made proactive suggestions on fonts (sans serif instead of serif), and was extremely helpful. Upload the PDF Createspace approves it, picks an ISBN number, sends you a proof, and then you approve the proof. Within days your book is available on Amazon All of the above (from Createspace) was free. If I didn’t hire Alex to make the cover I could’ve used one of Createspace’s possible covers (I did that for my first book) and the entire publishing in paperback would be free. Go to Kindle With Kindle, Createspace charges $70—and they take care of everything until it’s uploaded to the Kindle store. Now your book is available in paperback and Kindle versions! Marketing - Readers of my blog who asked for it got the first 20 copies or so for free from me. Many of them then posted good reviews on Amazon to get the ball rolling.
- I’ve been handing out the books at speaking engagements. Altogether, I’ll do around ten speaking engagements, handing my latest book out.
- I write a blog post about how the bo0k is different from the blog and why I chose to go this route.
- Writing guests posts for blogs like ProBlogger helps, too, and I’m very grateful.
- Twitter, Facebook, Linkedin, and Google+ are also very helpful.
Promotions You’re in charge of your own promotions (as opposed to having a book publisher handling them for you). For instance, n a recent blog post I discussed the differences between my latest book and my blog, and I also offered a promotion that lets readers get my next self-published book (Bad Behavior, expected in Q1 2012) free. Over the next year, I have five different books planned, all on different topics. I’m super-excited about them because I’m allowed to push the barrier in every area I’m interested in, and there’s nobody to stop me. You can do this also. And you should do it. There are no more excuses in this environment. Do you have questions about self-publishing? Let us know in the comments! James Altucher has written 7 books, has started and sold 3 businesses, and has blogged successfully this past year at jamesaltucher.com. He also writes for the WSJ and other media outlets. He exposes himself way too much on his blog. Originally at: Blog Tips at ProBlogger
Why Bloggers Should Self-Publish  |
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