“How to Handle Criticism: a Practical Guide” plus 1 more

How to Handle Criticism: a Practical Guide

Posted: 05 Feb 2012 12:03 PM PST

As bloggers, each of us has to deal with criticism. Blogging is a very public activity—almost all of us has the goal of gaining readers to our blogs—and the more people you reach, the more likely it is that you’ll hear criticisms.

“You’re wrong…”
“How can you say that? You don’t know what you’re talking about.”
“I couldn’t disagree more…”
“This is the last time I read this blog!”

These are just some of the criticisms bloggers regularly face—I’ve received versions of all of these many times over the years, and if you’ve been blogging for any length of time, they’re probably fairly familiar to you, too.

Criticism can be deeply painful. As I explained here, the difficulty in dealing with criticism caused Elizabeth Taylor to ignore everything the press said about her. The discomfort of being criticised has led more than one blogger to shut down their blog, so it’s an issue that bloggers really do need to think about.

How can we manage criticism, not get dragged down by it, and maybe even benefit from it?

Embrace criticism?!

That probably sounds a little odd, but the first thing you need to do is accept—even embrace—the fact that your blog has attracted criticism.

I know that can be difficult to do, but think of it this way: you’re a blogger, and you’re tackling the tough job of putting yourself, your work, and your opinions on the line every week.

Not everyone will agree with you all of the time, but negative feedback is a sign that you’re making people think. After all, that’s one of the most common reasons why many start blogging in the first place.

Certainly, few bloggers are ever going to gleefully greet negative emails and comments the way we do positive feedback, but the first step in using that information positively is to accept it as a natural part of blogging.

Don’t take it personally—everyone gets criticisms—from the longest-standing A-list bloggers to the newest blogger on the block. It’s not pretty, but it’s part of the job.

Consider the criticism

Some criticisms are better than others. Some negative commenters just want you to know that they feel this post’s no good, or they don’t like your logo. Others are more considerate—they’ll give you reasons for their negative feedback.

There are trolls out there—people who are just negative for the sake of it—but if you cultivate the right culture of comments on your site, you’ll likely receive more valuable criticisms than trolling. If your site is the victim of trolls, you might find this post, which explains a Buddhist monk’s philosophy of dealing with “haters”, helpful.

Be careful, too, not to discount a brief criticism that lacks detail as “just trolling.” Sometimes what appears to be a thoughtless negative comment from a troll can turn out to reflect an undercurrent that’s taken up later by more constructive commenters—and that can be extremely valuable to you and your blog.

Making use of criticism

I find it’s best, wherever possible, to take the emotion out of the criticism. So if you have more than one negative comment on a post, look first for those that are written reasonably and respectfully. These kinds of readers are advancing ideas for you to consider so you can better meet their needs. Have a read, but don’t take the feedback personally, or even on board, just yet.

Now look at the remaining criticism—the angry or otherwise emotional feedback. Think as objectively as possible about how that supports the other feedback. If you could boil down the feedback to one thing, what would it be? What was it that readers didn’t like about this post or product?

Criticism often falls into one of a few categories:

a difference of opinion
a lack of perceived value
a sense of frustration linked to an underlying problem the reader is struggling with.

If you can work out which of these problems is at the root of the criticism you’ve received, you can do something about it.

A difference of opinion may cause you to re-check your facts, do a little research, and respond to the criticism with evidence that supports your case—perhaps in a follow-up post.

A lack of perceived value may encourage you to tweak the way you present value through your blog. It might also prompt you to post on different topics or try different approaches to the topic in question. This may even open up your blog to a broader audience over time.

A sense of frustration among readers can give you real insight into deep audience needs, and what you can do to meet them.

Take it on board

Now’s the time to take the criticism on board—but not emotionally so much as practically.

Now you know what the real issue is, you can undoubtedly think of a few ways to try to tweak your work to try to cater to the needs your readers have flagged.

“Tweak” is usually the right word here. If you take the criticism personally, you’ll be more likely to make drastic changes that can end up undermining your blog and possibly disappointing the majority of readers who like what you do and how you do it. So act with caution—but do act.

On the other hand, if the negative feedback is overwhelming, you might do well to respond (not react!) with corresponding passion, showing your audience that you’re listening, and that their feedback is important to you.

After all, they took the time to tell you what they didn’t like, which means they do care about you and your blog. A criticism says, “I want your blog to be what I want.” It’s up to us as bloggers to decide if, and how, we want our blogs to be what those readers want.

How do you handle criticism on your blog? Share your tips with us in the comments—we could all use some help handling negative feedback.

Originally at: Blog Tips at ProBlogger

How to Handle Criticism: a Practical Guide

An Easy Way to Decrease Your Unsubscribe Rate

Posted: 05 Feb 2012 06:00 AM PST

This guest post is by Michael Alexis of WriterViews.

Frustrated with unsubscribes on your newsletter?

You aren’t alone. Most of the metrics associated with our newsletters are fun to watch.

Subscribe rate going up? Cool.
Open rate rising? Awesome.
Clickthrough rate skyrocketing? Yahoo!

Image by Bruce Berrien, licensed under Creative Commons

So, what is it about unsubscribe rates that is so darn frustrating? Maybe it’s the feeling of rejection that the reader no longer finds enough value in our work. Perhaps it’s the wondering whether they only ever signed up to get our download-bait. Or it could even just be the dissatisfaction of not knowing why all these people are unsubscribing.

Whatever the reason, wouldn’t it be nice if we could just put a stop to unsubscribes for good?

Ana Hoffman of Traffic Generation Cafe is pretty transparent about her blogging strategies. So, when earlier this year, I interviewed Ana, I wanted to find out how she builds and maintains her email list. This post is about the specific tactic Ana uses to drastically cut unsubscribe rates to her newsletter.

The problem isn’t what you are doing

Since you’re active in the world of blogging about blogging, you already know:

So you know all about how to get subscribers and engage your readers. And it’s a lot of work, right? But you are doing it. That’s why we have to look elsewhere for the underlying cause of email unsubscribes.

The problem isn’t what you are doing.

Read that again.

No. The problem is what you aren’t doing.

The problem is what you aren’t doing

The underlying cause of newsletter unsubscribes is that you aren’t building relationships with your readers. Sure, you’re writing content that is useful for them. Sure, you write with the voice you speak in. Sure, you share your strong opinions. Sure, you drop little snippets about your personal life. All of those things can help build relationships, but in the end they suffer from one fatal flaw: you’re broadcasting a message from one to many.

So, how often do you reach out to your subscribers, one by one?

Cut your unsubscribe rate

Hey, wow! Nobody ever did that, you are actually real and respond to your emails.
—Ana Hoffman

You will cut your newsletter unsubscribe rate by building relationships with your subscribers. You do that be reaching out to them one by one. By engaging subscribers in personal dialog, you show them you are a real person sitting behind a computer writing live emails. You show them that you aren’t just looking to flood their inbox with a series of canned autoresponses. And you show them that you actually care and appreciate having them around.

The key here is to change the perception of a one-to-many broadcast into a one-to-one conversation.

Sounds like the right approach doesn’t it?

How Ana does it

Ana uses a simple strategy to engage one-on-one with every subscriber to her newsletter.

She writes them an email.

Here’s her process. First, she sets aside 15 minutes at the end of the day to email her new subscribers.

Second, she opens up each of the “new subscriber notification” emails she gets from Aweber.

Third, she responds to that email (which goes to the subscriber) and changes the subject line to something like “good morning!” or “good afternoon!” Ana says this step gets her a lot of feedback like “Wow, either your responder is so good it knows the time, or you are actually there!”

Fourth, she writes the content of the email. Something like “Hello. Thanks for joining my list. Welcome. I’m here if you need help.”

Fifth, she customizes the email. If she notices someone’s email ends with “.au”, she’ll say “It’s evening my time, but afternoon in Australia, so good afternoon!” There is a free add-on to Gmail called Rapportive that shows you details of the person you are emailing, including their location.

Sixth, she presses send. And bam! With just a little bit of daily effort like this, you’ve built a relationship with every subscriber on your list!

How do you build relationships with your email subscribers?

Photo Credit: Bruce Berrien

Michael Alexis posts video interviews with the world’s top bloggers at WriterViews. The interviews cover strategy, tips and tactics for becoming a ProBlogger.

Originally at: Blog Tips at ProBlogger

An Easy Way to Decrease Your Unsubscribe Rate