“5 Fast Tips for Going Multilingual on Twitter” plus 1 more

5 Fast Tips for Going Multilingual on Twitter

Posted: 12 Aug 2012 01:03 PM PDT

This guest post is by Christian Arno of Lingo24.

With just 140 characters you can reach a global audience. Hardly a newsflash, I know, but think about it. Followers around the world can give your blog the kind of exposure you could only have dreamed about in the past, everywhere from Tokyo to Buenos Aires. People eagerly await your posts on every continent. Tell me that doesn’t sound good!

Of course, going global on Twitter means embracing other languages. The English language only stretches so far. But building a multilingual presence on Twitter doesn’t have to be difficult.

When it comes down to it, whether you are representing a company or going solo, Twitter is a great way to attract a global audience to your blog. Get it right by following a few guidelines.

Target, aim, tweet

Like most things in life, it helps to have a strategy. Don’t be misled by how easy it is to fire off tweets. Sure, you could machine-translate your next message into umpteen languages and hit the Tweet button. If you want to destroy your reputation, that is.

Instead, think back to your overall marketing plan and where the non-English speaking countries fit your blogging strategy. Which markets are key for you? Your stats for other online content can be revealing here. Where do you need to build a presence, and where should you be improving your reach?

After all, why waste time tweeting in Russian if you are aiming to build your blog readership in South America? When you stop aiming for the whole world, it becomes a whole lot easier to be relevant to the people who matter.

Do your Twitter research

Not all countries and languages are represented equally on Twitter. The impact of your multilingual tweets will in part depend on how actively each language is used. For example, Arabic is the fastest-growing Twitter language, according to a Semiocast study. The same statistics show the rapid rise of Spanish and Dutch. When it comes to the most used languages, Japanese and Portuguese lead the pack. Malay and Korean speakers are also sending their share of the millions of tweets sent each day.

Reach out to these markets and your exposure can skyrocket.

Take care with translations

Unless you are tweeting about what you ate for lunch, resist the lure of instant translation tools. Producing accurate foreign language content can be tricky. You need to strike the right tone (not too stuffy, but avoiding offending anyone) as well as choosing just the right words. Add in the restriction of 140 characters (which gives you even less to play with in some languages than in English) and it becomes an art. Native speaker input is invaluable here.

Follow the right people

Your focus shouldn’t only be on who your followers are, but on who you are following. Stay tuned to the tweets of the big influencers in your overseas markets. These can range from celebrities to the leaders and popular bloggers in your own particular field. Re-tweeting the right people can build your own reputation for having your finger on the pulse.

Stay relevant

Finally, keep your tweets relevant. That means different accounts for each language, so that your followers don’t have to sift through unfamiliar languages. (They will probably just unfollow you instead.) And stay culturally aware. Some topics will offend in particular countries, others will simply be of no interest.

What you stand to gain

Fact: Twitter is a big player on the global social media scene. For over a year now, 70% of Twitter traffic has come from outside the US. If you can tap into the non-English speaking sectors of this international traffic, your exposure will increase dramatically.

Those fast-growing languages mentioned earlier give you a chance to get in early on up and coming markets. On the other hand, countries such as Japan lead the field in terms of posting activity, with more accounts actively posting messages than either the US or the UK.

Actively involved users mean a better chance of re-tweets. If you write something people want to share, you can end up with them doing local marketing for you. For free. It doesn’t get much better than that.

You also have a chance to tap into multiple consumer pools around the globe without leaving your seat. Being part of their conversations lets you monitor what they are saying: about your blog as a whole or your latest post, about other bloggers, about wants, desires and frustrations. Think how valuable that can be.

Twitter brings that information and that potential army of followers to you. But you can’t close the deal without being willing to send those 140 character tweets in other languages. Make the effort, and you’ll probably wonder what took you so long.

Christian Arno is the founder of Lingo24, a top translation service in the USA. Launched in 2001, Lingo24 now has over 170 employees spanning three continents and clients in over sixty countries. In the past twelve months, they have translated over forty million words for businesses in every industry sector, including the likes of MTV, World Bank and American Express. Follow Lingo24 on Twitter: @Lingo24.

Originally at: Blog Tips at ProBlogger

5 Fast Tips for Going Multilingual on Twitter

10 Vital Stats for Blog Health—and How to Track Them

Posted: 12 Aug 2012 07:03 AM PDT

This article is by Dan Norris of Web Control Room.

As an active blogger, I’m always looking at various stats to help me understand how well I’m doing. I’m not particularly fond of the idea of blogging for years without knowing whether things are going in the right direction. I’d rather know as I go whether my posts are having an impact and whether things are travelling in the right direction.

Luckily, one of the best things about being a blogger is that pretty much every stat you want to look at is available online and not stuck in outdated offline software programs. And better still, most of the tools are free!

The challenge is that, with all of the information out there, it’s difficult to know what stats to keep your eye on. In this article we’ll look at the top ten ways bloggers can measure their efforts.

1. Revenue and profit

While writing is fun, I’ll assume you are trying to earn some money at the same time. One of the best ways to have easy access to your financial data is to use an online accounting program like Xero, Saasu, or Wave Accounting—I use Xero, and it rocks.

These programs make it very easy to capture all of your financial data in the one place.

In addition to that you can look at the various ways you monetize your blog by reviewing the information available from these sources (PayPal, Adsense, Clickbank, etc.). The best part of having a central system for the accounts is that you can aggregate all of the revenue streams in the once place, to give you a whole picture.

2. RSS subscribers

Hopefully you’re using Feedburner to manage your RSS feeds—if so, you’ll have a clear idea of how many people are subscribing to your blog via RSS.

I like to keep an eye on these stats particularly after I release a post, publish a guest post on another blog, or have a guest poster on my blog. Often, their sharing of the post and the content reaching a new audience will cause a bump in subscribers. Showing the number of RSS subscribers on your blog can also be great social proof of your blogging chops.

3. What are others talking about?

One of the most important strategies for bloggers is engaging with other people (bloggers and others) online. This is a measure of performance, because if you are doing the right things then people will be talking about you. There are four ways I do this.

Comments: An excellent way to see if you are having an impact is to look at the comments on your site. Are they genuine? How many comments are posts getting? This gives you a good idea of what is hitting the mark and what isn’t.
Trackbacks: If these are turned on in WordPress, any time someone links to one of your blog posts (i.e. not to your homepage) you will see the link in your comments list—and then go back to their sites and engage with them.
Google Alerts: With Alerts, Google will email you every time someone mentions your brand, product, website, and so on. I like to get them via RSS instead of email, so I check them in Google reader each morning.
Twilert: This service does the same thing as Google Alerts but for Twitter. You get a daily email that lists every time someone mentions your site or brand or your Twitter handle you’ll get an email.

All of these are great ways to engage with your audience, but also to measure the impact you’re having, and which posts are having more impact than others.

4. Traffic

It’s a good idea to monitor both your monthly rolling traffic (last 30 days) against the previous month, as well as traffic peaks around the release dates of your posts. The former figure will give you a good idea of overall recent trends, and the latter will give you immediate feedback on specific posts.

For this I, like most others, use Google Analytics. If you do notice changes that you didn’t expect, it’s time to delve further into the tool to see what has caused those changes—it may be something related to search rankings or referring sites (which we’ll look at separately in a moment).

5. Google ranking for keywords

Most of the time, bloggers get a significant amount of traffic from Google. You can either sit back and hope for the best or you can actively try to rank for different keywords.

Unfortunately, visiting Google and searching for your keywords doesn’t work! Google knows which websites you have visited and puts them higher up the list just for you, so this won’t give you an accurate rank for your keywords. This is a mistake made by almost everyone with a website at one time or another (including me).

Particularly if you are trying to rank for certain keywords, it’s a great idea to use a tool to monitor where you are ranking on a daily, weekly, or monthly basis. Using the new incognito window in Chrome will also provide a more accurate ranking, but rank-tracking tools will show you rack-tracking from different countries, for instance, and many keywords at once.

6. Other referring sites

In Google Analytics, you can also check out your top referring sites. This can give you great information about a number of things. For example, if you are active in social media or a particular forum you can see if these efforts are resulting in extra traffic to the site.

Similarly, guest posts on other sites would be expected to bring some traffic, so you can monitor whether these sites make it into your top referring sites list.

Pretty much every marketing push you make online should show up in your top sites list, so it’s a good place to look particularly for things you aren’t specifically tracking as campaigns in Analytics.

7. Keywords

There are two types of keywords to look at in Analytics. You can look at your top keywords—these would generally be big-ticket keywords that you are trying actively to rank for. If they are ranking in Google and your keyword research was sound, then it will be validated with traffic.

It’s also a good idea to keep an eye on how many keywords are bringing you traffic. This is a simple measure of how effectively you are targeting the long tail. The more you write, particularly if you deliberately target long tail keywords in your posts, the more keywords will bring you traffic. Looking at the number of keywords is a quick way to get some sort of idea of how well it’s working.

8. Email newsletter info

Getting an email opt-in is still one of the main ways bloggers engage with their audience. Tools like Mail Chimp and AWeber will give you some great information on things like how effective your site is being in converting visitors to opt-ins, how big your audience is and how engaged they are with your newsletters (unsubscribe rates, opens, clicks etc).

It’s also a good idea to measure opt-ins as goals in Analytics so you can look at more information about the origins of those opting into your list.

9. Server uptime

Having your server go down is kind of like having a power outage at a traditional business. You can’t do business without your website, and all of the effort you have put in to generating traffic is wasted every time there is an outage. For this reason, make sure you are notified whenever there is an outage and you monitor it each month to ensure uptime is reasonable.

Unfortunately hosting companies often don’t provide this service, however Pingdom.com does, and it’s free. Once you sign up, the site will notify you of any outages, and provide reports on monthly uptime percentages and so on.

10. Social media measures

For bloggers more so than any business, social media is critical. A lot of relationships with readers and other bloggers, guest blogging opportunities, JVs etc come through relationships facilitated by social media. A few things I like to keep an eye on are:

Klout.com, which gives you an overall idea of how you are influencing others via Twitter, Facebook, and so on. You can also use Klout to give you an overall summary of figures from the major social networks (Likes, shares, +1′s etc).
If you are active on Twitter, you can keep an eye on your number of followers, your ratio of followers to people that you follow and the number of interactions.
For Facebook pages, Facebook insights are there to provide useful information on likes, reach, who’s talking about the page and more.

So how are you progressing—and how do you know? I’d be interested in knowing what you like to keep an eye on to track how you’re going. Let me know in the comments.

Dan Norris is the founder of Web Control Room a free tool that enables bloggers to understand their data and make better decisions. By talking to the sources you love (MailChimp, Xero, Analytics, PayPal etc) it provides a scannable 1 page chart showing what is going well and what isn’t so you can understand your performance in seconds.

Originally at: Blog Tips at ProBlogger

10 Vital Stats for Blog Health—and How to Track Them

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