“Can’t Find Your Voice? Find and Share Hidden Treasures Instead” plus 1 more |  |
| Can’t Find Your Voice? Find and Share Hidden Treasures Instead Posted: 11 Jan 2013 12:08 PM PST This guest post is by Traci Dillard of allstayathome.com. It’s important to have a strong and likeable voice as a blogger. If your followers don’t like your voice and article flow, they probably won’t return to your blog. Equally important is what valuable information or “hidden treasure” you have to offer to your readers. This can also be a driving force to ensure repeat traffic. Depending on your niche, it is important that you keep your information current and share helpful resources with your readers. Not only will you find that readers will return to your blog to catch the latest information, but you will begin to see your list of followers grow as well. Resources can compensate for voiceIf you are having trouble finding your “voice,” having a blog full of powerful resources and lists can help to compensate for this. Your blog must be useful to those seeking the information you’re sharing in order to attract and keep visitors. If your blog is a reliable source of information in a specific area, this alone can work wonders. Set your goal to become the best in your nicheThe key to success with a blog is to strive to provide the best information in your niche. If you aren’t already an expert on the topics you write about, you need to become one. This means you need to study your competition. Ask yourself these questions:
While you don’t necessarily want to share the same information they share, you should gather better information to stay a step ahead of your competition. Do as much research as you can, dig around, and learn as much as possible about the subject of your blog. You cannot maintain a successful blog if you offer insufficient or incomplete information on a subject. You must master the niche and this requires thorough, ongoing research. Organize your informationOnce you gather information, keep it updated and organize it on your pages so that it is understandable to the reader. You will see the most traffic from posts that contain organized lists as well as helpful “how-to” information that is up-to-date. Keep posts original and uniqueSure, you will have to gather resources from around the web and other places, but the trick is to gather a wealth of information from many different sources and give your audience the best of the best! You want to wow your readers. When a reader finds the information you offer to be powerful and interesting, they will most likely want more of what you have to offer and will therefore be more likely to subscribe, follow, and comment on what they’ve read. The feedback from readers is a valuable tool in making your blog even better. How and where should you gather resources?In order to gather the best resources for your readers, you are going to have to invest some quality time. You will need to devote a time specifically for research on the topic you are blogging about. Think about the list(s) or specific information you want to provide and take advantage of the web. Use the following types of sites to find the information:
Use more than one search engineIf you are a loyal Google searcher, break out of your comfort zone and give some other search engines a shot when looking for the information you need. Search engines do not display the exact same results in the same order. This is beneficial when looking for specific information. Try Bing and Yahoo as alternative search engines. The keys to successBefore posting, check and re-check your spelling and grammar. Nothing turns a reader off more than an article that is rife with spelling and grammar mistakes. Use the spell check first, then proofread your work yourself or have a friend proofread it. Spell check is good, but it doesn”t find all the errors, so take extra time to make sure your work is flawless. Hard work, dedication and consistency will pay off, but patience and belief in the posts you create are the keys to success. It is important to post regularly, but a good rule to live by is quality over quantity. This will lead to better search engine ranking and an overall better following in the long run. Become the voice for your resourcesAfter gathering your resources, think of yourself as the voice for the power of these resources. Carefully analyze and share how the information, piece by piece, can help your viewers. This is where some creativity and thinking outside of the box can play a part. Give your readers ideas that will work and ideas that nobody else is sharing. Anyone can just create lists, but you can turn these lists into gold! Traci Dillard is the founder/owner of allstayathome.com, a trusted source for freelancers and home workers. By day, she is also a content and SEO specialist for Your Web Pro, LLC. In West Texas. Originally at: Blog Tips at ProBlogger Can’t Find Your Voice? Find and Share Hidden Treasures Instead     |
| How to Get Paid to Double Your Blog Traffic: a Technique 99% of Bloggers Won’t Dare Try Posted: 11 Jan 2013 06:03 AM PST This post is by Shane MeLaugh of imimpact.com. Imagine if this traffic screenshot was yours: Of course, your traffic levels might be more or less depending on the size of your blog and how long you’ve been blogging, but the purpose of this post is to show you how to double your blog traffic—while getting paid to do it. The above screenshot reflects traffic to my previous blog two years ago, at its infancy. Then I made a simple change and something significant happened. Here’s exactly what happened:
Watch this short video to see what the change was, that caused this increase in traffic: Yes, that’s it. One product resulted in big increase in traffic and a very healthy income, all at the same time. You’ve probably read several articles on increasing blog traffic, but you’ll rarely hear people tell you to create a product to increase your blog traffic. Creating a product is often seen as something that’s difficult to do, so many bloggers shy away from even trying. By creating a product however, you’ll be able to:
I’ll be explaining more about how to do this later in this post. I’m Shane Melaugh from imimpact.com and the result I’m sharing above was from two years ago. Does that mean it doesn’t work anymore? Absolutely not. Product creation continues to be my main method for increasing traffic to my websites and it works better than ever. The reason I’m sharing a case study from two years ago is because:
Why creating a product is the best way to increase your blog traffic
Your blog is never too small to create a product. In fact, if I were to start again from scratch I’d create a product, even with no existing traffic at all. Here’s why. 1. You give people an incentive to market your businessThe best way to grow your blog is by getting support from other bloggers and marketers in your field and the best way to get this support is by creating a product. No blogger will send an email promoting that awesome blog post you wrote to a list of 10,000 subscribers no matter how great your blog post is. However, many bloggers will happily send one or several emails to their list promoting your product if it’s a good enough product and they know they’ll get affiliate commissions. Instead of just linking to you out of goodwill, they can promote you, knowing that it helps their audience, it helps you and it also helps them earn some money. 2. You establish your blog with the right readersWhat’s better to have: a blog with 1,000 monthly visitors or a blog with 10,000 monthly visitors? You bet it’s the blog with 10,000 visitors, right? Wrong (sometimes, at least). It’s not just about traffic quantity, but also about traffic quality. You can have thousands of visitors who don’t engage with your content, don’t share your content, don’t leave comments—they just eat up your bandwidth. Or you can have a small group of highly engaged fans who give you feedback and spread your message through social media. The great thing about selling a product and getting affiliate promotions is that it adds customers to your mailing list and to your blog readership. Happy customers are some of the most engaged and helpful readers you’ll ever have. I don’t know about you, but I’ll take 1,000 happy customers over 10,000 anonymous browsers any day of the week. 3. You build a business, not a blogThese are two very different things that are easily confused. There’s a huge difference between building a blog of 10,000 monthly visitors in two years before creating a product and building a blog with the same 10,000 visitors in the same two years’ time while making $100,000. The difference is that the first one is a blog while the latter is a business. 4. Most bloggers won’t dare to do thisThis approach is unlike guest blogging, article marketing, or SEO. It isn’t something you can easily do. To succeed, you have to commit yourself and think long term and this is why most bloggers won’t even dare to create their own products. Releasing a product was an effective way to grow your blog two years ago, it’s effective today and it will be, for a long time to come. You’re doing something that’s “difficult” and so you have less competition. As Tim Ferriss said in his book The 4-Hour Work-Week:
A 4-step plan to creating your own traffic-boosting productI recently released a free comprehensive one-hour video and case study report that explains the process behind my six-figure launch, but here’s a summary of the steps I took to create my first product. Step #1: Market and product research
Creating a successful product isn’t about thinking and creating a product based on the first idea that pops into your head; you need to research who your audience is, what kind of product they want, where they hang out, the exact terms they use, and how much they’re willing to pay. Creating a generic product in a popular niche won’t work. It’ll be more effective to create a solution to a very specific problem rather than trying to cater to all the problems your readers experience. In my own case, I observed during my research that a major problem my audience face is getting traffic; after further research, I observed that most of them have problems with SEO and that the most challenging problem for them when it comes to SEO was building backlinks. There was the idea for the product I needed to create! How to researchResearching what your audience wants can be very complicated if you’re a newbie without a strong audience, but this doesn’t always have to be a problem. Here are a few ways you can research to find out what your audience want:
Step #2: Create your productYour product doesn’t have to be high-end or massive for you to get results. You can create a product in an afternoon, then sell it for a few bucks and grow your audience at the same time. A perfect example of this approach was implemented by Becker and documented in a recent guest post here. One example he cited was creating a $5 product and selling 6,000 copies, gaining 6,000 new subscribers as a result. While that kind of thing can work, the approach I took was to create a high-end product. This took me a few weeks of effort and research, but it was well worth it. I focused on making the product of very high quality, and constant updates were added in its lifetime. The focus with this product was to make it so valuable that buyers would become lifetime fans. Step #3: Create an affiliate programGetting affiliates to promote your product will be a huge part of making it successful. Once your product is unique and of great quality, you’ll experience success by getting affiliates to help you sell it; you’ll be able to make money and grow your network at the same time. Luckily, it’s very easy to set up an affiliate program for your product these days. You can simply list your product on an existing affiliate platform/marketplace and everything else is taken care of. Step #4: Market your product
Creating a product is not a substitute for marketing. There are various ways to go about marketing your product. Here are some ideas. 1. Viral marketingThe best kind of traffic you can get is viral traffic. In this context, I’m not talking about “going viral” in terms of getting a huge windfall of traffic, but the kind of traffic that self-perpetuates. You can’t make something go viral, but you can create systems where traffic always leads to more traffic, even if it’s on a very small scale. For example, I offered a discount on the price of my product. But customers could only access this discount by tweeting a link to my sales page or sharing it on Facebook. This didn’t lead to a massive flood of traffic, but it kept traffic coming in and it lead to extra sales and extra exposure. I explain more about this and another “mini-viral” traffic method in my case study report. 2. Solo adsI purchased a few solo ads, which are just paid emails to other people’s mailing lists. This helped get some initial momentum for my product launch and contributed to the total sales made, as well. 3. Affiliate trafficThis will be the most powerful aspect of your marketing. The idea is to get other bloggers and marketers with a huge list and audience to promote your product. An affiliate doesn’t need to have a product to promote your product. There are three very important steps to benefiting from affiliate traffic and they are:
Questions?In almost 2,000 words, I believe this post contains all you need to know about getting paid to double your blog traffic. But if you still have questions, let me know in the comments. Shane Melaugh is an Irish guy from Switzerland. He owns imimpact.com, a blog about increasing the bottom line for online business owners by creating unique and compelling offers, growing web site traffic and maximising conversions. Originally at: Blog Tips at ProBlogger How to Get Paid to Double Your Blog Traffic: a Technique 99% of Bloggers Won’t Dare Try     |
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