ProBlogger: How to Create a Blog Purpose Statement in 3 Simple Steps

How to Create a Blog Purpose Statement in 3 Simple Steps

Posted: 23 May 2013 08:54 AM PDT

Yesterday, I shared a series of questions to help those bloggers seeking a little clarity when it comes to what their blog could be about.

Today, I wanted to share 3 more questions – these are not so much focused upon YOU as a blogger but upon your readers.

Hopefully they’ll also help you achieve a little clarity.

Who are your readers?
What do they need?
How will they change as a result of reading your blog?

Answer these 3 questions and you will actually have a pretty good purpose statement for your blog.

You could certainly go into some real depth on each question but even doing it at a low-level will be helpful.

For example on dPS I would answer the questions as:

My readers are camera owners (who they are) who are not using their cameras to their potential (their need). Reading dPS will help them to gain creative control over their cameras (the benefit).

I shared these questions on my Google+ account a few weeks ago. Yesterday, I received an email from a blogger who set aside 15 minutes to answer them. She told me that in doing so she realised that she’d created a purpose statement for her blog which she also turned into a tagline for her blog.

Give it a go and let us know how you answer the questions in comments below.

Originally at: Blog Tips at ProBlogger