ProBlogger: What is Your Posting Rhythm to Social Media?

What is Your Posting Rhythm to Social Media?

Posted: 06 Jun 2013 02:09 AM PDT

social-media-update-frequency Last week I was on a panel discussing social media at a conference here in Australia and a question from the floor asked about how often is ideal to post to Facebook, Twitter and Pinterest?

I was fascinated to hear the range of answers we gave as panelists and I thought it might be a good discussion to have here on ProBlogger.

What frequency do you publish to the social networks that you’re active on?

I’ll kick things off:

Facebook Pages: On the dPS Facebook page I try to update 3-4 times a day with posts spread out over a 24 hour cycle. I find if I do it too much more regularly that the posts don’t get as much engagement.

Twitter: On my ProBlogger Twitter account I find I can post at a higher frequency on Twitter as tweets tend to have a shorter life. Having said that most of my tweets are done live when I have something to say (and time to tweet).

Tweets go up automatically when I post a new post here on the blog or when a new job goes up on the Job Boards and I’ll often share another link to a blog post 12 or so hours later. The rest of my tweets are more personal/conversational and not scheduled.

Pinterest: on the dPS Pinterest account I’ve employed Jade to update our board.

Google+: My Google+ account is something I don’t update with great frequency. I use it more when I want to test an idea that I’m thinking through, ask a question or share something I’m excited about.

As a result there are days when I might post 2-3 times and then it might be 2-3 days before I post again! My posts there can be as short as a link or up to 2000 words!

LinkedIn: I’m a dismal failure on LinkedIn. Status updates are largely new posts on the blog and automated. I feel like I could improve a lot in this area.

What about you? What’s your posting rhythm on to social media? Do you update them all the same or have different strategies for each one?

Originally at: Blog Tips at ProBlogger