“Why You Have a Better Chance of Landing a Guest Post Than You Think (and How to Do It)” plus 1 more

Why You Have a Better Chance of Landing a Guest Post Than You Think (and How to Do It)

Posted: 19 Aug 2014 09:31 AM PDT

Image via Flickr user Freddie Peña.

This is a guest contribution from writer Ali Luke.

Do you ever think about guest posting but worry you're not ready?

You probably already know that guest posting is one of the most effective ways to build relationships in the blogging world, get writing credits, and grow your audience …

… yet you might worry that no-one will take your posts, because you're too new to blogging, your own audience is too small, or you're not (yet) a great writer.

Maybe you've heard bloggers say that they get dozens, even hundreds, of guest post pitches each week, and you feel certain that the numbers will be against you.

It's true that a lot of people are pitching guest posts: as Editor of DailyBlogTips (Sept 2013 – July2014), I got a huge number of pitches.

The truth is, though, that many of these pitches are just awful. And you could easily do much, much better.

Here's an all-too-representative sample:

I am [name removed]. I wanted to guest blog on your esteemed site under SEO section. Here by i am sending doc conatining article named ” Secrets to improve your page rank” .

Kindly do the needful action

Thanks & Regards

Dear Webmaster,

I have come across your website and found it very informative.

I am currently the webmaster of (a specialist Email Marketing Company). We are interested in writing a "guest blog" for your website.

Please kindly let me know if this is of interest to you, with any terms/conditions of posts. I will then send over some fresh and inspiring content for you to review.

On another note, please could you also give details of any link exchange opportunities?

Looking forward to your positive response.

Yes, in that second example, they really did write "(a specialist Email Marketing Company)".

Drowning in emails, I soon started deleting pitches straight away if the would-be guest poster didn't even bother using my name.

I sent brief "no thanks" emails to anyone who pitched something clearly off-topic, or whose email suggested they had a poor grasp of spelling and grammar.

(Yes, that might seem a little elitist, but when I'm offered one nearly-perfect guest post and one that's going to take hours of my time, it's an easy choice to make.)

Even the slightly better pitches made some annoying mistakes, like:

Telling me they wanted to write a guest post, but not suggesting topics.
Acting as though their post was sure to be accepted (e.g. "Tell me when it will be live on the blog.")
Getting my name wrong and starting "Dear Luke". (Ali is my first name, short for Alison; Luke's my surname. I know it's weird!)

I agreed with Daniel (who owns DailyBlogTips) that I'd publish one guest post every two weeks – we wanted the blog to be mainly our own content – and I rarely had much difficulty deciding who to accept. It was rare that I got more than one decent pitch in a two week period.

So you probably have a far higher chance of success than you think. You don't need to be the world's greatest writer, and you definitely don't need a big audience. In fact, I gladly published guest posts from people who were just starting out. All that mattered to me was that they could deliver useful content.

Here's how to maximise the chances of your guest post being accepted:

Read plenty of posts on the blog before you begin: at least five. You need a clear sense of what's on topic, and what the audience is like. One of my biggest reasons for rejecting reasonably good pitches was because they weren't on topic enough (e.g. pitches about running an "ecommerce website" when DBT focuses on beginner bloggers).

Offer a topic or perspective that the host blogger can't easily provide. I'm definitely no expert on SEO or blog security, for instance, and I was always particularly interested in posts on those subjects. I'd also have been interested to hear from bloggers at a very different stage of life from me (e.g. teen bloggers, people in their 70s, or bloggers with six kids…)

Plan out your post before you start writing. Some of the posts I saw had decent information, but they rambled all over the place. I did accept one or two that needed quite extensive editing, but there's no guarantee an editor will do this. Having a good plan, and thinking through your post structure, makes it much easier to create a strong piece.

Don't make obvious, generic points. I saw a few posts that weren't badly written, but that didn't say anything much. They gave very obvious advice, and didn't offer examples, quotes, screenshots, or anything similar. There wasn't anything new or interesting there for readers.

Edit your post carefully before sending it. I strongly suggest you look at the "big picture" first – do you need to cut any paragraphs, or add in anything new? Once you're happy with the post overall, do a close edit to make sure your sentences all read smoothly, and to fix any typos.

Get to grips with formatting a blog post well. I loved having guest posts with subheadings, bold text for key sentences, lists in bullet point form, images, and so on. Too often, though, I had to add these things myself when editing. No-one wants to wade through a mass of long, dense paragraphs … and that includes blog editors.

Follow the guest post guidelines. I bet you've heard that before! I know it sounds obvious, but so many bloggers ignore guidelines – and that's often enough to get your post rejected (or at least send it to the end of the queue). If you can't find any guidelines, take a close look at recent posts to at least get a sense of how long yours should be and what sort of style it should be in.

Include links to posts on your target blog. Some guidelines ask for this, but even if they don't, it's good practice. It shows you wrote the post specifically for that blog, and it adds extra value for the host. If you include plenty of links like this, you can usually get away with one or two to your own website as well (so long as they're relevant).

There aren't any guarantees in blogging – but if you can write an interesting, well put together post that's on-topic for a large blog in your niche, there's a pretty good chance it will be accepted.

(But if you never even try – it definitely won't!)

I know that pitching a guest post can be daunting, but the worst that can happen is the host blog says "no thanks" – and you can always rewrite the post a little and approach someone else instead.

Is it time for you to write your first guest post? Choose a blog today to target, dig into some of their posts, and brainstorm some topics you could write about. If you get stuck or have a question, just pop a comment below. Good luck!

Ali Luke's ecourse On Track is a free seven-week program for bloggers and writers, designed to help you get motivated and moving again on your blog (or ebook, or any other big writing project). It's packed with practical tips to help you move forward week by week, and comes with a free ebook, Seven Pillars of Great Writing. Find out more and join here.

Originally at: Blog Tips at ProBlogger

Why You Have a Better Chance of Landing a Guest Post Than You Think (and How to Do It)

Stop Writing for Free and Launch Your Own Profitable Blog

Posted: 19 Aug 2014 09:21 AM PDT

You’ve spent countless hours crafting article after article. Your articles have generated thousands of page views. You feel pretty successful in terms of exposure, but large media companies are not knocking down your door to hire you. That paying gig you have been dreaming of still seems just as far away as it always has. Your writing hasn’t earned you a dime, and your exposure hasn’t done anything but bring you momentary comfort. Sound familiar?

There has been a long-raging debating about the merits of writing for free. Some have spoken out heavily in opposition of doing so, saying it devalues the writer’s work. Others have supported it on the condition that the writer is either getting somewhere or is comfortable writing as nothing more than a hobby. In reality, a writer must make the decision that best fits her circumstances. Does she have time to write for free in addition to her paying job? Does she have a clear goal in mind and a path toward a full-time, or part-time employment in the writing field? These are all tough questions, but the decision to write is often one made from passion as opposed to logic. Passion is funny like that, driving us to do things that often don’t make sense.

There’s a way to have the best of both worlds, though. While there is no shortage of sites that will give a blogger the potential for exposure, not many offer pay. Even if some do offer pay, the money is insignificant. The allure of being read is strong, but writers can get the same (or similar) exposure while generating far more income. All they have to do is launch their own site.

Simple, right? Set up an account with Blogger or WordPress, throw up some ads, and start making some money. Not quite. Launching a blog, whether it be in sports, fashion, technology, or any field is difficult. You have to have a clear understanding of the market, of the steps necessary for success, and of the resources at your disposal. In my guide to launching a profitable sports blog, the focus is clearly on sports, but the steps to go from unpaid writer to founder of a site generating a profit can be applied for just about any other topic.

To see the traffic and the success necessary to justify launching your own site, you’ll need to focus on a few key areas:

Content Quality
Costs
Promotion
Quantity

Each area, if handled properly will ultimately lead to a blog that generates enough traffic to make a good amount of money. The sites I launched using these strategies have generated thousands of dollars. So, let’s get into it.

Content Quality

The most common pitfall in blogging is poor quality. For some reason, this is overlooked by those just starting out. It may be the rush to get thoughts out in the form of a blog, or it could be a lack of education in proper grammar and style, or it could be any number of things driving the quality of the content down the drain. If that’s happening with your blog, you’ll never build up a traffic base that will sustain any sort of revenue stream. Focus on quality first.

You can do so by taking your time. Read your articles out loud. Have others read them. Read them again yourself. Only after multiple reviews should you hit the publish button. But what if you don’t feel like you have the writing background or skills to ensure top-notch quality. Don’t worry, there are plenty of resources at your disposal. Some will cost you a bit of money (like Coursera’s class on Crafting Effective Writers), but others are completely free (a Google search will yield plenty of free results). If you struggle with your writing quality but want to run an effective blog, you should seriously consider classes. The improvement in your writing will pay dividends in the long run.

When you are launching your blog, trying to attract readers, and trying to get people to share your content, the quality of your blog will set you apart. Invest in that quality, and you won’t be disappointed. Ignore quality, and you’ll be just like the vast majority of blogs out there – ignored.

Costs

Blogging can be very inexpensive, but the costs can rack up fast depending on what you’re looking for. The most likely cost you will incur is hosting. If you use Blogger, you will not have to worry about hosting. All you’ll pay is your domain registration costs. Those are generally inconsequential. However, if you decide to use a content management system (CMS) that requires you to pay for third party hosting – WordPress, Drupal, and Joomla are good examples – you’ll want to make sure you monitor your costs closely.

Hosting providers will generally offer three types of hosting; Shared Hosting, Virtual Private Servers, and Dedicated Servers. Each comes with an increasing monthly cost. Let’s start with Shared Hosting.

Shared Hosting simply means you will be sharing a server with numerous other websites. If your blog is not attracting a ton of traffic this should be a perfectly acceptable option. In fact, if you are just launching, I highly recommend starting with a Shared Hosting plan. If you end up needing to upgrade, that should be easy. However, if you spend more money up front, you can never get back those wasted expenses.

A Virtual Private Server is similar to Shared Hosting in the fact that you will still be using the same server that other websites are using. However, unlike Shared Hosting, your site will be given a partitioned section of that server which helps improve performance. That improved performance means your blog can handle more traffic and will likely be more secure. This service will come with a steeper cost than Shared Hosting, so upgrade wisely.

A Dedicated Server should only be considered once your blog has reached the big time. If you are doing millions of unique visitors per month, you may need to look into a Dedicated Server. This set-up is exactly as it sounds. Your site will have its own server to itself. No sharing, no partitioning just to get a little privacy. A Dedicated Server will also offer the most security since you won’t be as vulnerable to attacks on other websites that may share a server with the other plans. The cost for a Dedicated Server is hefty, so make sure you truly need it before going this route.

Managing the costs of hosting is just one part of managing your blog’s overall costs. Running your site should be inexpensive, but you can gradually scale spending up as you’re generating more and more revenue. I would not recommend immediately going out and paying for advertising on social media or any other channel. Keep costs down to improve profits early. Reinvests those profits for future expenditures.

Promotion

Speaking of future expenditures, you may want to spend a little money on promoting your site once you’ve laid the early groundwork. While Google AdWords is the go-to method for advertising other types of websites, your site will be generating revenue from ads. Spending money on normal pay per click advertising just to generate traffic that may or may not stick doesn’t make much sense. If you decide to spend money on promotion, social media advertising may be your best option.

With the sites I launched, Twitter was my best friend. Twitter referral traffic often ranked in the top-three of all traffic sources. It can be difficult to build a following, but it’s possible to do so without spending money. First though, I’ll explain the paid route. By paying for promotion on Twitter (or Facebook for that matter), your site’s account will show up in the feeds of those who do not follow you. This can generate some quick follows, and those follows are likely to stick. However, beware of non-Twitter services. There are sites out there offering to get you thousands of followers for just a few dollars. Those followers will be robots and they will do nothing to help drive traffic to your site.

If you decide not to spend money on social media advertising, that's perfectly fine. You can do so pretty easily with Twitter. In order to build a following without spending money, you’ll have to give up the notion of “being cool” on Twitter. If you look at most brands and plenty of individuals, they will have thousands of followers but will be following very few. Don’t worry about being cool. Connect with your potential readers. Follow back anyone who follows you. Seek out those who might be interested in your content, and follow them. Most people are willing to follow back, but be careful how often you do it. Twitter has a policy against “aggressive” following. They don’t explicitly define this, but if you are not following hundreds of people per day, you should be fine. This process takes commitment, and it takes time, but it pays off. The Twitter accounts for the sites I launched now have over 70,000 followers combined. That was the result of almost exclusively non-paid promotion.

You want real, engaged followers. You want those followers to click on links to your articles. Use a service like TwitterFeed or Dlvr.it or something similar to automatically post your content to Twitter as soon as you publish. If you build up a solid following and automate the delivery of your article links to your social media profiles, you’ll see social media suddenly become one of your top traffic referral sources.

While social media traffic is a great source of readers for your site, it's not the only option. Perhaps the topic you're covering has a network you can join. For example, in the sports blogging world there are networks like Bloguin and Yardbarker. By joining, you carry some of their approved ads and split revenue with them, but you more than make up for the revenue split with increased traffic viewing your non-network ads (think Google AdSense ads). If your topic of interest does not have a network like this, fear not. You can network on your own. Reach out to similar sites. Share links, offer to share their links, build a connection. While it all seems minute initially, these types of connections build up over time.

Finally, running contests and forging partnerships is a great way to promote your site and see an increase in traffic. With the sports sites I launched, I reached out to other sites who were not direct competitors that I knew I could drive traffic to. We arranged simple link deals where I would put a call to action at the end of each article sending traffic their way, and they would either do the same or promote my site on social media. Contests worked even better, though. If you can afford the cost of a giveaway prize, you'll be amazed at how much interaction you'll get with a giveaway. Make those who want to participate share your site's link, follow you on Twitter or Facebook or do something else that helps build a long-term following. Then, you can randomly select a winner. As long as it's fair, people will love it, and you'll see a spike in traffic.

Quantity

We already discussed the importance of quality, but another driving force for your blog's traffic will be quantity. Quality is far more important that quantity, but the amount of content you produce can usually be directly correlated to the volume of traffic your site sees on a daily basis. The articles all still need to be of a high quality, but you should strive to produce as much content as you possibly can.

Think of it this way, if each article maxes out at 500 views and you produce one article per day. That equates to 182,500 page views in a year. If you double that production to two articles per day, you might see a leap to 365,000 page views in a year. What happens if you produce 10 articles per day or more?

10 per day = 1,825,000 page views in a year

15 per day = 2,737,500 page views in a year

20 per day = 3,650,000 page views in a year

Obviously, there is no guaranteeing you'll hit 500 views or more for each article, but it seems like a reasonable goal, doesn't it? When you break it down by views per article, you can focus at a granular level that should help keep you motivated. But wait, you can't possibly write that much, can you? It depends on the topic you are covering. If each of your articles is a 2,000 word in-depth analysis of something, you're probably not going to hit 20 articles per day no matter how much help you have. However, if your articles are more quick-hit, you can certainly recruit a staff of writers to help you and easily hit 20 articles per day.

With my sites, we routinely hit 20 to 30 articles per day. It wasn't always like that, of course. My co-founder and I were originally the only ones writing. We didn't want to recruit a staff until we could pay them something. We were able to pump out quite a few articles per day, but it wasn't until we brought on additional writers that we started really producing a lot.

If you choose to bring on a staff, just keep in mind the reason you started this blog in the first place. You were tired of writing for free. Don't make your writers writer for free. Even if you can't pay them much, pay them. It will help you build long-lasting relationships, and you'll be able to bring on quality writers that will help you maintain the quality you worked so hard to enforce early on.

Conclusion

Launching a blog is easy. Launching a profitable blog is hard. If you follow the guidelines above, you won't be guaranteed success, but you'll certainly have a leg up on most other people launching new blogs in the area in which you'll be focusing. The key to making sure your site is profitable is making sure you dedicate yourself. This is not going to be passive income. You'll have to write, promote, recruit, promote, write some more, and hustle all around. If you do, you'll love the results.

Justin Hunter co-founded Sports Injury Alert and Sports Rumor Alert. He is also co-authoring The Guide to Launching a Profitable Sports Blog. If you enjoyed this article, the guide will provide far more information and go into far more detail.

Originally at: Blog Tips at ProBlogger

Stop Writing for Free and Launch Your Own Profitable Blog