“The Humble Telephone is Making a Comeback … for Bloggers” plus 2 more

The Humble Telephone is Making a Comeback … for Bloggers
Boost Your Blog #10: Create a Hire Me Page
The 7 Cs of Business Communication: Make Your Posts Shareworthy Every Time

The Humble Telephone is Making a Comeback … for Bloggers

Posted: 07 Sep 2011 01:00 PM PDT

This guest post is by David Edwards of www.asittingduck.com.

I’m not sure why, but when you start blogging, you forget all about how businesses run.

It’s true that there are bloggers out there who wake up to full PayPal accounts and affiliate cheques flying through their doors. But if you’re in the early days of blogging, this may not be the case for you. What could you use that’s sitting on your desk every day, and could help you make serious cash?

A telephone!

What I have done, which has set me up for a very profitable year, is built a sales funnel to increase the amount of revenue in my business.

I have guest posts and viral videos published, which get me some traffic. Then, I have an email subscription list that lets me build those relationships further—to the point where a phone call from me to a subscriber would not be intrusive at all. In fact potential clients, even if they didn’t buy from me, love to receive a call. Some have said it was great to talk to someone that has a good perspective on how to make money online.

This technique may not be for everyone—I know cold calling can be daunting. It really doesn’t feel like cold calling to you or your subscriber, though! Imagine Darren Rowse phoning to ask if he could help you at all with your blog. What would you say? “Not interested, Darren!”? Probably not!

Do it right, and you’ll enjoy a positive reaction for your call. You may think that because you only have a few subscribers, you’re not worth as much to your fans as a big player. But you have the advantage, because a big player doesn’t have time to call his subscribers.

Here are my tips for making successful sales calls:

Work on giving a free gift to subscribers that will whet their appetites for future products. I use a very short PDF on traffic generation.
Send out an email once a week or once a month to build your relationship with your subscribers.
Offer further free training videos or helpful blog posts and give them a chance to email you directly.
Once you have a few emails in, offer to call them.
Once you have made the calls and spoken to your subscribers, let them know about your more highly priced services.
Repeat the process.

The humble telephone is making a comeback, and I would love to hear that some of you still use it to build businesses from your blogs.

David Edwards is a freelance marketing consultant and the founder of www.asittingduck.com.
His character “Candy The Magic Dinosaur” will be starring in his very own iPhone Game this Christmas!

Originally at: Blog Tips at ProBlogger

The Humble Telephone is Making a Comeback … for Bloggers

Boost Your Blog #10: Create a Hire Me Page

Posted: 07 Sep 2011 10:03 AM PDT

Continuing our discussion of things you should be doing right now to improve your blog, today’s tip is:

10. Create a Hire Me page

This won’t relate to all bloggers but if you have a skill or service that you can offer your readers, don’t just assume that they’ll come knocking. Sometimes they need to see that you offer a service and hear about what it would entail.

A page linked prominently on your blog that shows the needs you’re able to help with, and outlines how the service might work (the costs and logistics) could be something that drives you significant income over the long term. Hat tip to Chris Garrett for this suggestion.

Does your blog have a Hire Me page? If not, should it?

Originally at: Blog Tips at ProBlogger

Boost Your Blog #10: Create a Hire Me Page

The 7 Cs of Business Communication: Make Your Posts Shareworthy Every Time

Posted: 07 Sep 2011 07:08 AM PDT

This guest post is by Marya of Writing Happiness.

When I finished my MBA degree about a decade ago, I undertook a course which taught me how to write great content for my blog.

Sceptical? I know what you are thinking: blogging wasn’t even around then! I know. Allow me to explain.

Doing MBA, I did many subjects like Marketing and Management which are great for anyone who is a webpreneur or looking to become one. That being said, Business Communication was, by far, the most enjoyable subject of the whole course. And I knew it would come in handy one day.

I just didn’t know that blogging would be the area that would benefit the most from it.

Time to dig through the dusty old boxes, locate the Business Communication textbook and revisit the well thumbed pages once again!

Blog writing is effective communication

We all agree that at the heart of great content lies effective communication. If you don't, you are almost guaranteed to fail at whatever you are trying to accomplish with your posts.

To compose effective written or oral messages, there are certain principles that we need to apply. These also provide guidelines for your choice of content and style of presentation, be it a post or a video on your blog.

These are 7 Cs of communication:

Completeness

Your post is only complete when it contains all the info that your reader requires in order to have a reaction you want them to have.

Remember when you are writing a post, only you are aware of what's happening inside your head—the readers don’t. They don’t have access to all the voices in your head. For them to interpret the message as you intend, make sure you provide them with all the necessary information.

That could be a back-story to your post; it could be the questions you were contemplating while that thought popped into your head to do your post. Readers need to know what motivated you to write your post. Answer all the questions that are bound to come up and relate to your purpose.

Give your readers the whole picture, laying down the benefits, and talking about the results to convince them. Bring your reader to the page where you begin, or much context will be lost or misinterpreted.

Conciseness

Ahh… I am really partial to this one—it’s easily my favourite child of them all!

Conciseness is saying what you have to say in the fewest possible words—without sacrificing the other C qualities. Pay attention to the last bit as this is gold. It won’t help you to write briefly if you haven’t provided complete information, lack clarity, and are not courteous.

A concise message saves time for both you, the blogger, and for your readers. By being concise you are showing respect for your readers’ time. You lay emphasis on important ideas by eliminating unnecessary words, including only relevant information and avoiding needless repetition.

Wordiness has been the bane of writers for ever. So avoid long introductions to your post, omit unnecessary explanations, and don’t insult your readers.

Cut down pompous words, trite explanations, and gushy exclamations. Stick to the purpose of your post. When combined with the “you view,” which I’ll explain in a moment, concise posts are that much more interesting to your readers.

Consideration

Write each post with your readers in mind. What do they need? How much of a difference will your post make in their lives? Be aware of their desires, problems, circumstances, emotions, and expectations.

Put yourself in their shoes. This is “you view.”

Most new bloggers are actually surprised to find that the most important word in their posts is you and not I. Yes, it might seem contradictory; I mean, you started blogging to air your thoughts, right? Well, that’s probably not entirely true. Don’t let your posts become an exercise in navel-gazing: write with the goal of helping your readers in some way, be it educational or entertainment.

Show them the benefit of reading your posts, and gently encourage them to take the desired action—sharing your post, commenting on it, or buying something from you.

Clarity

Getting the meaning from your head into the head of your reader—accurately—is the purpose of clarity.

Choosing the right words to convey your message will work wonders for your writing.

Be conversational, and avoid being superior in your writing. Your writing doesn’t need to be pretentious to be taken seriously. It doesn’t matter how big your vocabulary is, you won’t achieve any results if nobody understands you. Use familiar language, and words that you are well versed in, and are appropriate for the situation.

Use short words if you have a choice between using long or short. Avoid using technical jargon and, when you have to, explain it once for people who might be beginners in this area.

Construct effective sentences and paragraphs by laying emphasis on the main idea. Generally, short length works best, and be sure to have unity and coherence in your sentence structure. Look into style elements if you feel you need some help in this regard.

Courtesy

Do you reply to your comments? Do you thank people for sharing your posts, tweeting them, and linking to them?

Your sincere “you attitude” makes you courteous—and it makes you likeable. Courtesy is politeness growing out of respect and concern for others.

Be thoughtful, appreciative, helpful, and truly respectful to your readers. Remember you are building a community here, so you want to promote values that define you as a person.

Concreteness

Be specific, definite, and vivid in your writing, rather than vague and general.

Use active verbs rather than passive, and choose image building words. Use analogies to make comparisons when appropriate, and avoid dull language. Show off your personality and your voice—that's what makes readers hang on to every word.

And lastly, an extension of that is the final C.

Correctness

This issue is the easiest to fix, and should never ever see the light of the day—there is simply no excuse for it.

Use proper grammar, punctuation, and spelling. Check the accuracy of facts, figures, and words. For oral presentations, substitute spelling with speech etiquette. Enough said—you are a bright reader, I can tell.

Do you follow these 7 Cs of communication when you write your blog posts? Tell us your approach in the comments.

Marya is a communicator of ideas, exploring the human face of blogging. She offers quirky insights into personal development for bloggers. Catch more of her posts at Writing Happiness.

Originally at: Blog Tips at ProBlogger

The 7 Cs of Business Communication: Make Your Posts Shareworthy Every Time