“How to Fill the Giant Guest Post Hole On Your Blog” plus 1 more

How to Fill the Giant Guest Post Hole On Your Blog

Posted: 13 Dec 2012 12:01 PM PST

This guest post is by Joel Zaslofsky of Value of Simple.

Is there a sign on your blog silently screaming, "Please don't help me grow?"

It's a shame that most of us put that sign up without even noticing.

From the newest bloggers to the most well-established ones, that's what happens when you don't have clear and public guest post submission guidelines.

Even if you don't want guest posts right now, this is still crucial.

And it's vital for publishing that first guest post on your blog or breathing some fresh air into a stagnant posting pattern.

There are surprising benefits to creating or updating your guidelines, not to mention huge perks in making them public. Here, I'll share these hidden benefits with you and explain how even little blogging fish can become bigger, stronger swimmers.

A sad and frustrating story

I don't need to remind you of the value in guest posting for others. But how many times have you wanted to guest post somewhere and given up because you had no idea:

what the submission process was (e.g. who to contact and how)
what topics they're interested in
items to include in your pitch to increase your chance of a "yes"
when to expect a response and what will be in it
what the post specifications are
how they will promote your guest post if it's published
whether they're even taking guest posts right now?

It’s annoying when this happens, right? "Well, it's their loss," you think as you lament how much they're missing out or resent the unnecessary barriers they put up.

Don't make other people think this about you! Don't scare away great guest posters and make people give up without you ever knowing.

My experience

When I first started guest posting, I was ripping out the little hair left on my very bald head. Why couldn't someone take a few minutes to let me know how I should approach them, what to include in a submission, and if they even take guest posts?

You'll never have to worry about this again by creating (or updating) your guest post submission guidelines.

Now, some people have accused me of going overboard in my own guest post submission guidelines.

Yeah, they're long. But navigation is easy and I cover dang near any question someone could dream up. When I scare people off, it's not because I didn't set expectations or tell them how it could all go down.

Benefits of creating guidelines

As I fused my own guidelines from the best ones I could find—and with the help of the awesome resources for creating your own coming up at the end of this post—I became better at pitching guest posts.

How? Here are just a few ways:

Steve Kamb's guidelines at Nerd Fitness say I should have credible examples and sources to back up my writing? I better promise my guest post will be more than just my opinion.
ProBlogger's guidelines say it can take up to 10 days to review a submission? I better not annoy them with a quick follow up asking for a status.
Tyler Tervooren's guidelines at Advanced Riskology say he does field reports instead of guest posts? I better prove how I'm a pillar in his community and explain the story I plan to tell.

I also became a better writer by seeing what was important to some of the best writers around. If writing a post in a certain style, voice, or format was essential to the top dogs, maybe it should be essential to me too.

As you explore other people's guidelines, you better understand how certain topics are huge and why they're relevant to being a great blogger. Your knowledge about word counts, picture formats, writing a good by-line, and the appropriate use of links will skyrocket.

You also realize there are some mandatory parts of good guidelines—like how the submission process works and what topics you'll consider—but much of this is personal preference. While there are many wrong ways to write your guidelines, there certainly isn't "one true way" to do it.

So what about the benefits of publishing your guidelines?

Stellar perks of publishing guidelines

This is where the real magic begins. Polished guidelines have more perks than you can shake a stick at! I'm tempted to list them all, but here's just a sampling.

1. Heighten legitimacy

If you went through all that trouble to write awesome guidelines, it must be because people are banging down your door to guest post. Right? *Wink wink, nudge nudge* And everyone wants to run with the cool and popular kids. Newer and smaller bloggers take note.

2. Reduce poor quality, poor-fit pitches

People know you mean business with your guidelines and therefore need to step their game up. You'll still get an occasional poor pitch from someone who didn't read the guidelines, but at least you've done your part.

3. Limit annoying back-and-forth

If a person gets the submission right the first time, you won't have to exchange twenty emails setting expectations and getting what you need.

4. Avoid formatting hell

When you spell out how you want an accepted guest post formatted, you spend less time and generate less stress manually tweaking it.

5. Reject submissions using objective criteria

It's much easier to say no to someone—and they're less likely to be offended—when you rationally justify why their pitch isn't a match for your blog. Just point them to the guidelines.

6. Get more breaks

Ultimately, getting more guest posts you want to publish means you can work on something else. Or perhaps do something we all need more of, like take a breather.

Amazing guideline resources

I promised some awesome guideline creation resources a moment ago and now I'm delivering. If you want to learn how to create the best dang guidelines in the business, you want to read all of these articles.

How to Create Guest Post Guidelines for Your Blog by Men with Pens.
The Two Sides of the Guest Post Story by Cathy Miller on All Freelance Writing.
The Ultimate Guide to Accepting Guest Posts on Your Blog by Ann Smarty on Blogging Pro.

This isn't where the story ends

After you publish your guidelines (which you're going to do now, right?), don't feel the need to justify them. Your blog is your platform. It’s your online home. And nobody comes into your house and tells you how to run it.

I'll just add one more thing that Georgina pointed out to me in an email exchange.

Guest posts on your blog get shared, get noticed, and help you attract people to your community who might never have come otherwise. My first guest post hosted on the Value of Simple was humbly promoted by an author who just so happened to have a large community. And by following my guidelines, we knew his guest post was a perfect fit for my community and would have the greatest possible impact for both of us.

You could get amazing pitches for guest posts without guidelines, but the odds are stacked against you. Why cause needless pain and frustration when guaranteeing welcomed, qualified, and inspired submissions are just a guidelines page away?

Joel Zaslofsky is the architect of the free Personal User Guide and helps people like you Start Investing with $100. When he's not enjoying nature or chasing his son around the house, he's doing a Continuous Creation Challenge at Value of Simple to help you cultivate a simplified, organized, and money wise life.

Originally at: Blog Tips at ProBlogger

How to Fill the Giant Guest Post Hole On Your Blog

Quality Vs. Volume: The Traffic Spectrum, and How Bloggers Can Harness It

Posted: 13 Dec 2012 06:05 AM PST

As web usage grows, and we all become more connected more of the time, it could seem like getting traffic to your blog should be getting easier.

But as connectedness increases, so does competition. There are only 24 hours in a day, and the blogger’s job is to convince readers to spend a few precious minutes with us.

Image courtesy stock.xchng user ansmedia

Attracting more readers to your blog

A lot of the time, it can seem like we have two options for attracting readers to our blogs:

entice them in, one at a time
“explode” your blog with “viral” content or promotions.

You can imagine these as two extremes on a spectrum; for most of us, traffic growth usually sits somewhere in between. Though for bloggers at the beginning of their careers, the one-at-a-time scenario is very real. And occasionally, any of us might hit on an “explosive growth” moment where our blogs get a massive volume of traffic for a brief moment (comparatively!) in time.

Of the traffic that comes once, only a portion will ever come back, and even fewer will subscribe. No wonder it can seem like an uphill battle to build a tribe around a blog!

I’ve found the best way to make the most of both kinds of readers is to cater to both.

Capturing attention—and holding it

If a blog has strong, targeted content that really gives value to readers, it’s off to a flying start. The design should also be easy to use, and attractive to the target group—that goes without saying.

So what is it that captures and holds the attention of individuals arriving at your site either as one-offs, or as part of a massive stream of traffic that you’ve generated through, say, some viral content, or great search positioning?

Let’s look at some of the tactics that suit each group.

The hard-won, single visitor

Perhaps this person’s found your site using a very specific search phrase, or they were having coffee with a friend who mentioned your blog. They might have seen the column you write for the local paper, and typed in your blog’s URKL out of curiosity, or had a contact share a link to a particular article on your blog that they thought would help this new visitor.

I think of these kinds of visitors as pre-engaged. When they arrive at your blog, they’re open-minded about what it has to offer, but they also have an expectation that it’ll solve a problem or answer a need that they have.

What can we do to capture the attention of these readers? Things like:

links to further reading on the same topic
signup forms/newsletter subscriptions
a contact form for questions they might want to ask
a free download targeting their need
an active community of commenters or forum members
links to social media/rss subscriptions.

The generic, viral visitor

By “viral visitors,” I’m talking about people who arrive at your site as part of a crowd sent by a viral piece of content you’ve published somewhere, or a big-name blog making mention of you.

We know that this traffic traditionally spikes and plummets soon after, and while the traffic can be strong for a short period, the majority of those visitors tends not to come back.

Every blogger wants to capture a larger slice of the viral traffic pie. How can we? I think that the answer here is a little more complicated. When I click a shared link on social media, I’m in either “entertainment” or “intrigue” mode. I’m wanting distraction, or a quick fix of new knowledge in an interest area. I’m not looking for a long-term relationship with a blog!

If I’m coming from a contextual link that’s on another site I’m reading, my motivation is usually a fairly specific kind of curiosity related to the topic in question, and my level of engagement will depend on how much I trust the site that linked to you, and the content I was reading when I came across the link. I’d guess that viral traffic that comes through contextual links is likely to have higher expectations of your blog than that coming through social media—I know this is true for me as a user.

So how can we capture viral readers with such different levels of engagement and motivation?

To be honest, I think that if the landing page for viral traffic convinces them to re-share the link, you’re probably doing a pretty good job. The fact is that a lot viral traffic coming through social media isn’t often strongly targeted.

If you can go one better and entice them to follow you on social media as well, you’re doing very well. To achieve this, you’ll need prominent social media buttons that allow them to follow you on every post. If they can also reshare the content direct from the page, so much the better.

To capture those coming through links from another site in your niche, you might consider extra tactics like:

making comments on posts prominent
offering a free download or subscription related to the content on the same page
following up with the linking site to see if they’ll accept a guest post, so you can further build your profile with the site’s readers
offering the linking site an exclusive piece of quality content (e.g. a whitepaper or report that links back to your blog) on the same topic, or one that’s related, that they can share with their readers.

How do you capture different kinds of new visitors?

These are just a few ideas that I’ve used to try to capture different kinds of new visitors to my blogs. Do you target different kinds of new visitors differently, or use specific tactics to try to grab their attention?

I’d love to hear how you’re handling things—and what’s working for you—in the comments.

Originally at: Blog Tips at ProBlogger

Quality Vs. Volume: The Traffic Spectrum, and How Bloggers Can Harness It

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