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ProBlogger: Seven Sure-Fire Ways to Annoy a Blog Editor (and What to Do Instead)

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ProBlogger: Seven Sure-Fire Ways to Annoy a Blog Editor (and What to Do Instead)

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Seven Sure-Fire Ways to Annoy a Blog Editor (and What to Do Instead)

Posted: 18 Jul 2018 07:00 AM PDT

The post Seven Sure-Fire Ways to Annoy a Blog Editor (and What to Do Instead) appeared first on ProBlogger.

Ways to annoy a blog editor

This is a post by ProBlogger writing expert Ali Luke.

Are you (inadvertently) annoying bloggers you want to impress?

If you're hoping to build a great relationship with a blog editor – maybe so you can land a guest post, or interview them on your blog – then this post is for you.

Because you might just be getting yourself on their blacklist without even realising.

For ten years, I've been the owner-editor of my blog Aliventures. I have an assistant for some admin tasks, but emails still come through me. And while my blog definitely isn't the biggest out there, I still get a fair number of annoying emails.

Back in 2013–14 I spent some time editing Daily Blog Tips, where I fielded a lot of comments, enquiries, guest post requests, and so on.

With both Aliventures and Daily Blog Tips, I've had plenty of wonderful interactions with lovely readers. But a few readers obviously didn't realise their comments or emails were guaranteed to irritate me.

Some of the mistakes I'm about to go through might seem fairly obvious; some might not. I've tried to explain why each one is so annoying to an editor.

If you've been making some of these mistakes, don't worry. None of them are awful, just annoying. And all you need to do is avoid making them in future.

#1: Leaving a Comment With a Keyword as Your Name

Have you ever seen (or even left) a comment on a blog with the name field filled in as something like "SEO guru" or "India Travel Tips" or "Top Freelance Writer"? I can understand why people do this. Even though it won't help you rank for that keyword (links in comments are no-follow), it might tempt a curious reader to click on your name and visit your site.

Using a keyword as your name is really irritating for the blog editor. It looks shady and spammy. And no-one wants any part of their blog, including their comment section, to look like that.

It's also a technique often used by actual spammers. So for many blog editors, seeing a keyword in the "name" field of a comment is such a red flag that they'll delete your comment altogether.

Instead: Use your actual name. (If you don't want to use your full name, just use your first name). It's not that hard. And don't think you can get round this with something like "Ali Luke | Top Freelance Writer". While a blog editor might let it stand, it doesn't leave the best impression.

#2: Sending Vague, Unanswerable Questions by Email

While I welcome emails from readers, and an always happy to answer a question or two, sometimes their emails just leave me scratching my head.

They'll be something like, "I want to write stories, please can you help?" or even "How do I become a writer?"

If I only received one email like this it wouldn't bother me. But when I get similar emails regularly, I can't help but feel a little exasperated. These questions could easily take me a whole book to answer. They're not really something I can answer in a quick email.

I can't imagine what response the emailer is hoping for. Maybe they think they might be able to strike up a mentoring relationship or similar. Or perhaps they think I have some special writing secret I only give out privately and won't share on my blog.

While I'm not cross about these emails – I'm sure they're well-meaning – I do find them a bit frustrating. I usually respond by sharing a link to one or more of my favourite writing websites, and giving my best wishes. But I'd really love it if these people would figure out one specific question I could help them with.

Instead: If you're emailing a blogger for help and advice, ask something specific. (Check their blog first to make sure they haven't covered it already).

If you've got a fairly broad question you want answered, you could frame it as "I'd love to see you blog about…" Most blog editors are happy to receive reader suggestions.

#3: Making Snide Remarks About Typos or Mistakes

With a degree in English Literature and a Masters in Creative Writing, I like to think my grasp of the English language is more than reasonable. But like everyone else I make the occasional typo or mistake. (And I don't always proofread quite as well as I should.)

One of the most irritating things blog readers can do is to point out those errors in a nasty – and public – way. They may leave a comment saying, "Wow, I thought you were a professional writer, and you can't even spell". Or they'll take issue with a particular word or phrase I've used that's perfectly correct in British English (which is what I use for my own blog and many of my guest posts).

Instead: Do alert a blog's editor to any typo or mistake you spot. Believe me, they'll want to know. But do it in private (by email or direct message) and be nice about it. Something along the lines of: "I think a typo slipped through in your first paragraph ('potatoe' should be 'potato'). Just thought you'd like to know."

#4: Starting an Argument in the Comments

On large blogs, I've seen the attitude among some readers that the blog is a "public forum" and they should be entitled to have their say – even if they're being nasty to other readers.

This is really frustrating for a blog editor. They'll have to spend time checking the comments, and potentially deleting ones that fall foul of the blog's commenting policy. (Even if the blog doesn't have a commenting policy, editors will still quite rightly delete comments that are hostile and rude.)

Remember: even if the blog you're reading is large, it's still someone's website. It isn't a public forum or social network. (Even sites such as Facebook and Twitter can delete your posts if you write something truly outrageous.)

Instead: If you disagree with someone, there's nothing wrong with saying so. But be civil, and if you wouldn't say it in the blogger's living room then don't say it on their blog. If someone else attacks you, either respond calmly or not at all. (Sometimes, it's best just to walk away.)

#5: Ripping Off Their Content

If you want to really wind up a blog editor, here's a great way to do it: steal one of their posts and publish it on your own site.

While some spammers do this fully knowing it's wrong, I've also come across occasional readers who are new to the blogging world and simply don't realise they can't republish other people's work on their own blog.

So, just in case you're wondering, here's what is (and isn't) okay:

  • You can quote other bloggers. (Make sure you clearly identify the words you're quoting, and that you name the blogger and link to the source of the quote where possible).
  • You can link to other bloggers' posts to recommend them to your readers. You can republish a short excerpt from the post (but again, make sure it's identified as a quote).
  • You can't publish someone else's entire post unless they've given you explicit permission to do so.
  • You can't publish images from their post without explicit permission to do so.
  • You can't take someone else's post and rewrite it sentence-by-sentence to make it your own. If you're using their structure and their thoughts, the fact you've switched lots of words for different ones or reworked some sentences doesn't matter. You're still committing plagiarism.

Instead: Normally, the best thing to do is to simply write your own original blog posts. That way there's no danger of ripping off someone else's work. But if you particularly love a post someone else wrote, you could write something inspired by it. (Make sure you link to and acknowledge the original.)

If you really want to republish someone's post, email newsletter, etc. on your blog, then email them and ask for permission.

#6: Emailing Badly Written, Off-Topic Guest Post Suggestions

In my email inbox, I have a specific label for 'bad guest post pitches'. Here are a few lines taken verbatim from various emails under that label. Note that these were all guest post pitches for my blog Aliventures, which is about the "art, craft and business of writing".

"I can provide you 100% Copyscape protected the interesting and informative article that will be helpful to your readers. […] I have also articles published in some of the major websites."

"I write excellent content with good information that will be appealing to your audience along with attractive images and infographics. I write on varied topics like health, marketing, gifts, travel, etc."

"I`ve got some useful and unique content about Business Correspondence Skills, that would naturally attract the attention of the authors and the audience alike."

I'm not sure what people hope to achieve with guest post pitches like this. I suspect they send out so many that eventually someone agrees to take a post from them.

As a blog editor, I'm not going to accept a post that's off-topic for my blog. (It's annoying that people email me without even checking what I cover.) And if the pitch itself is badly written and full of spelling mistakes, I won't want even an on-topic guest post from that writer.

A milder (but still annoying) form of this is when people email me saying something like, "Can I send you a guest post to look at?" I need more than that to go on.

If you're pitching a guest post, send an actual pitch. And don't think sending a email like this to get a "Yes, send it on over" response will get you a foot in the door. It just makes you look a bit clueless).

Instead: Write a great guest post pitch. Tell the blogger the topic or title you propose to write about, and make sure it's firmly on-topic for their blog. Don't feel you're "not good enough" or that your blog "isn't big enough" for you to pitch a guest post yet. Trust me, your pitch will be far better than most of the ones coming the editor's way.

#7: Asking for a Link to Your Post

This might seem a little controversial. But as a blog owner/editor, I find it annoying to receive link requests.

Yes, I know getting links to your blog is really important and a big part of offsite SEO. But I get so many link request emails that they always come across as an irritation, not a great opportunity.

The requests I receive often seem like they're generic template emails, too. They either tell me they've linked to me and they'd appreciate a link back (reciprocal link exchanges isn't a good idea in SEO terms), or that they noticed I linked to someone similar to them in a particular post and want me to link to them too.

(I assume they're using a tool to find backlinks to their competitors so they can target bloggers to request links to their posts as well.)

However brilliant your post is, the truth is most blogger editors won't have much time to invest in checking it out. Plus, if I wrote a post six months ago I'm not interested in going back and updating it to add more links.

Instead: By all means seek out links to your blog. But don't email loads of big-name bloggers in the hopes of getting somewhere. Instead, build up relationships with blogging peers who write about your topic. (This is a great idea for lots of reasons, not just to get links.) Then once it's appropriate, let people know you'd be happy to link to them any time they have a post they're particularly trying to promote. Hopefully they'll return the favour. But don't be upset if they don't.

 

Most of these mistakes are easy ones to make. You might think they're all little things, and that editors shouldn't get annoyed by them. But imagine receiving the 20th irrelevant, badly spelt guest post pitch in a week, and you'll see why editors might not have much patience left.

Have you been inadvertently making any of these mistakes? What will you do differently next time around?

Image Credit: Ben White

The post Seven Sure-Fire Ways to Annoy a Blog Editor (and What to Do Instead) appeared first on ProBlogger.

      

ProBlogger: Facebook Group Hacks with Pat Flynn

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ProBlogger: Facebook Group Hacks with Pat Flynn

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Facebook Group Hacks with Pat Flynn

Posted: 12 Jul 2018 05:45 AM PDT

The post Facebook Group Hacks with Pat Flynn appeared first on ProBlogger.

Facebook group hacks

Our team has just finished watching this video of Pat Flynn's from earlier this year. It's all about using Facebook groups, and he shares 27 different tips and hacks for Facebook marketing within your groups.

We think it will give you a lot of great ideas for your own Facebook group. It even prompted us to reflect on how we use Facebook groups at ProBlogger.

Pat's Facebook business group tips are for how to:

  • Grow your group
  • Increase engagement
  • Make money from it

Check out all of his 27 tips and hacks here:

For the first six tips ('Growing your group'), I've outlined what it looks like for us at ProBlogger.

Growing your group:

1. Make joining part of a step-by-step process (0:51)

Unlike Pat, we don't send first-time visitors to the Facebook Group from our Start Here page. Instead we use it to help new users navigate our site, and prompt them to sign up to ProBlogger PLUS.

2. Put a call to action to join in your email signature (1:23)

This is such a simple thing to do. But only a few of our team members use signatures, and none of us have a link to the group in it. Laney is one team member who doesn't use them, and this has prompted her to set hers up.

3. Create a handy short link for your Facebook group (1:44)

On ProBlogger our short link for the ProBlogger Community Facebook group is problogger.com/group instead of https://www.facebook.com/groups/probloggercom/.

4. Mention that short link organically in your content (2:05)

Having a short link makes it easy for Darren to mention the group in the podcast, and for people to remember it.

5. Link multiple Facebook groups together (2:23)

We hadn't done this before now, and it took all of 30 seconds to link our new 31 Days to Build a Better Blog Course group to our main group with a note of how to sign up for the course. We may get an influx of people requesting to join, but you need a password to be accepted into the group (which you get when you sign up for the course).

6. Feature community members outside the group (2:51)

We've previously featured community members on the podcast (check out our Start a Blog series) and the blog (Caz McCulloch, Amelia Lee, Laura Trotta, and Sharon Gourlay).

And right now we're in the process of inviting our community to be on the ProBlogger podcast in a series about "blogging breakthroughs". (You can submit your breakthrough story here.)

I encourage you to go through the rest of Pat's 27 tips and hacks to improve your own group.

Here are some more tips from the way we use groups, as well as reiteration of points Pat made.

How ProBlogger Uses Facebook Groups

Rules and Engagement

In our ProBlogger Community Closed Facebook Group (which has more than 10,000 members):

  • We ask a few questions of aspiring group members applying to join:
    • What is your blog’s URL? How long have you been blogging?
    • Why do you want to join the Problogger Community group?
    • Do you agree to abide by our group rules outlined in our description?
  • We use hashtags to direct discussion so it's constructive and positive as possible for members, and to make threads easier to find
  • We post our group guidelines on our About Page, and expect members to read and abide by them so everyone can come away feeling a step closer to building a successful blog
  • ProBlogger Darren Rowse usually does a Facebook Live video tutorial in the group once a week (Tuesday 10:30am AEST, Wednesday 5:30pm PT, Wednesday 6:30pm MT)

Groups for Support and Feedback

We used a Facebook group to launch our Ultimate Guide to Start a Blog course in January this year for more than 1,000 enrolled students to provide us with feedback on the course.

We also have a Facebook group for a Mastermind group for people to connect before and after a live event to share ideas and expertise.

Social Learning Groups

Right now we're most excited by our 31 Days to Build a Better Blog course Facebook group, which uses new ‘Social Learning Group’ functionality.

Facebook's Social Learning Group type has only been released in the past couple of months. We decided to try it after one of our ProBlogger Community members Melanie Surplice of Surplice of Spirit originally mentioned it in a group discussion. (How handy are groups?!)

Apparently Facebook first trialed a feature called ‘units" last year without announcing or publicizing it. Units are incorporated into this social learning group, which is just like a regular group except:

  • Admins can organize posts into units, and change the order they appear in
  • Group members can click 'I’m done' to let the admin know they’ve interacted with the unit
  • Admins can view group insights and see details on unit and post completion.

We've set up units to match each day of our 31 Days to Build a Better Blog course. For each unit we have:

  • an image that relates to the day/topic of the course
  • a call to action for students to share their results or comment on the learning outcome of that day

That way, students can easily find the discussion for the particular day or topic of the course they're up to and interact with their fellow students and the ProBlogger team.

Although our courseware has forum functionality, we've switched it off in favor of using Facebook. Our students prefer the more open, social nature of interaction on Facebook. They also get Facebook notifications, which provide another touchpoint to check back into the course and keep progressing.

Do you have a Facebook group for your blog? Which tips do you think you can use straight away?

The post Facebook Group Hacks with Pat Flynn appeared first on ProBlogger.

      

ProBlogger: How Often Should You Email Your Newsletter List?

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ProBlogger: How Often Should You Email Your Newsletter List?

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How Often Should You Email Your Newsletter List?

Posted: 04 Jul 2018 07:00 AM PDT

The post How Often Should You Email Your Newsletter List? appeared first on ProBlogger.

What's the best newsletter frequency for you and your readers?

In the past we've taken a look at why your blog needs an email newsletter and what you should include in your email newsletter.

But people have been asking for more detail on how often you should send emails to your newsletter subscribers. So we're adding this post to round out our series on Newsletters.

Almost anything is possible here – from emailing once a year to emailing multiple times a day. For most bloggers, though, there's a happy medium somewhere in between.

How Often Should YOU Email Your Audience?

Before we dig into the details, let's look at some rough guidelines that will apply to most bloggers.

Chances are, your readers will want to hear from you somewhere between once a month and once a week. Less than once a month, and they may forget who you are or miss out on good offers. More than once a week, and they may see your emails as just more "noise" in their inbox.

A couple of years ago, Marketing Sherpa found that most customers (close to 90%) want to receive emails "at least monthly", and just over 60% of those want emails "at least weekly".

So if you decide to email twice a month, you probably won't go far wrong.

However, you may need to adjust this frequency depending on the type of email newsletter list you have.

Scenario #1: An 'Updates' Email List

Let's say readers have signed up to hear about your new book when it's released. They might be interested in a monthly or quarterly newsletter about your progress, with links to interesting blog posts you've written, or other resources. But they're unlikely to want emails every week or two.

In some situations (e.g. you're a fiction author who brings out a book every year or two), an 'update' email just once a year might be appropriate. Readers may not be interested in hearing regular details about your life and how the book's coming along, but they might be very excited to get an email when it's finished.

Scenario #2: An "Ecourse" Email List

If readers have joined your email list to take a short ecourse by email, it might make sense to email them as often as daily (if each email is short) .Anything less than weekly won't be enough for them to make steady progress. Even if you're only sending out the ecourse material in weekly doses, you might want to send a second reminder email.

Readers are unlikely to want emails multiple times per day. But if you're running an intense ecourse (e.g. a week-long one that requires multiple hours of work per day) then it might make sense to email both morning and evening. This is definitely a case, though, where you'll want to …

Survey Your Audience to Find Out What They Want

If you're not too sure what will suit your audience, ask them.

The easiest way to do this (and get a reasonable range of responses) is to run a survey. You'll probably want to ask questions that go beyond just the frequency of your emails. For example, you may want to ask them what types of content they'd like to receive, or how long they want your emails to be.

You could ask something like this:

How often would you like to receive emails from me?

  • Daily
  • Twice a week
  • Once a week
  • Twice a month
  • Monthly
  • Quarterly (every three months)
  • Other

Some Common Problems Related to Emailing Frequency

Sometimes, you might be having difficulties with your email newsletter without realising those difficulties could be solved by changing the frequency.

On the other hand, you might also be worried about your email frequency because you think something is a problem when it really isn't.

Here are some common worries and difficulties bloggers have, and my suggestions for solving them.

#1: "I Struggle to Come Up With Enough Content for My Newsletters"

If you find it tough to come up with ideas for your newsletters, you could:

  • Send out blog posts rather than separate newsletters. Some bloggers send their entire blog post by email. Others craft a short summary or 'teaser' and then link to the post. You can send out your post using RSS to email.
  • Write shorter newsletters. If you're including two unique articles and a Q&A in every newsletter, you're probably overwhelming your readers as well as yourself.
  • Email less frequently. Obviously, if you go from emailing once a week to once a month, you'll only need to come up with a quarter of the original amount of content.
  • Re-run old newsletters. If you've been emailing for more than a year, you'll have lots of people on your newsletter list who never saw your earliest newsletters. And even those who've stuck around from the beginning will probably have forgotten them. Pick a few good ones from your archives, edit them, and send them out again.

#2: "People Unsubscribe Whenever I Send an Email"

This causes a lot of bloggers to worry unnecessarily. You've probably noticed that when you send an email your unsubscribe rate goes up. This might put you off emailing at all, but it shouldn't.

If you think about it, there's a good reason why this happens. And it's (normally) nothing to do with you emailing too often or emailing the wrong content. It's because some people are trying to reduce their incoming emails, and when an email comes in from you it acts as a signal to them to unsubscribe.

However, if you get comments or feedback saying "Too many emails" or similar, you might want to think about reducing the frequency.

And don't worry if you get a lot of unsubscribes whenever you send a promotional email, either. If someone had no intention of ever buying anything from you, let them go.

#3: "I Get a Lot of Spam Complaints"

This is a situation where you'll want to take action, as a high volume of spam complaints can affect the deliverability of your emails.

If you're emailing more than a couple of times a week, it's possible that the spam complaints are related to the frequency of your emails. According to Campaign Monitor, one of the most popular reasons for marking emails as spam is because "they emailed too often".

Another possibility here is you're emailing at the right frequency, but not sending people what they asked for. If your newsletter sign-up form promises "exclusive weekly tips" and you're sending out two promotional emails every week and a few tips once a month, you need to change things so you're delivering what people expect and, more importantly, what they consented to.

Changing the Frequency of Your Emails

Normally, it's best to change your emailing frequency fairly gradually.

Don't suddenly go from emailing once a quarter to once a week. It's going to confuse and put off your subscribers. Instead, gradually change the frequency. You might go to monthly emails, then twice monthly, and then weekly.

Similarly, if you normally email twice a week, your readers may start to worry if they don't hear from you for a whole month  especially if you haven't mentioned you're going monthly.

The exception here is if you're having problems because your emailing frequency is too high. If you're getting lots of spam complaints because emailing daily is too much for your audience, you can switch to weekly straight away.

Let Your Readers Choose How Often They Want to Hear From You

If you want, you can also let your readers decide how often they want to hear from you.

It can be a little fiddly, but most email providers let you add an option on your sign-up form (and/or where subscribers can update their details) that lets your subscribers choose how often they want to receive emails from you. Here are instructions on how to do it in MailChimp.

Some readers might be delighted to receive every blog post the day you write it. Others may only want a weekly summary. By giving them the choice, you can keep everyone happy.

The appropriate frequency for your list depends very much on what you write about and who you're writing for. If you're not sure what to go for, try emailing twice per month and ask readers to let you know if that's about right for them. You can easily adjust the frequency up to weekly or down to monthly, depending on the feedback. But be careful not to vary too wildly from what they consented to receiving (i.e. going daily after telling them they were subscribing to a monthly newsletter).

I'd love to hear about your experiences with email frequency – whether with your own newsletter list or someone else's. Have you emailed too often (or not enough) in the past? Or have you ever unsubscribed from someone else's list because the emails were too frequent, or too far apart? Share your thoughts in the comments below.

The post How Often Should You Email Your Newsletter List? appeared first on ProBlogger.

      

ProBlogger: 254: Blogging Breakthroughs – Your Invitation to Be on the ProBlogger Podcast

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ProBlogger: 254: Blogging Breakthroughs – Your Invitation to Be on the ProBlogger Podcast

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254: Blogging Breakthroughs – Your Invitation to Be on the ProBlogger Podcast

Posted: 02 Jul 2018 02:00 AM PDT

The post 254: Blogging Breakthroughs – Your Invitation to Be on the ProBlogger Podcast appeared first on ProBlogger.

Share Your Blogging Breakthrough on the ProBlogger Podcast

Do you have a blog? Why not? It's time to get started. Imagine the breakthroughs you could experience.

And if you do already have a blog, have you had a breakthrough? You have? Then tell us about it.

We’re seeking submissions of stories to appear on the ProBlogger podcast for the theme, My Blog Breakthrough.

Our goal with this series is to feature bloggers from around the world telling stories about breakthroughs in their blogging.

We want to inspire ProBlogger listeners and give them practical ideas to try with their own blogs.

Your breakthrough can be about anything, big or small. For example:

  • How an influencer helped you grow your blog
  • A new income stream
  • How you made your first dollars blogging
  • How a post went viral
  • An opportunity that arose from blogging
  • A mindset shift that led to growth in your blog
  • A tool you started using that led to new results
  • Refocusing your blog on a new, narrower, or broader niche
  • How you overcame fear or some other obstacle in your blogging

We want to feature a variety of bloggers' stories, including bloggers of different experience levels, countries, and niches.

If you'd like to participate, submit your story and complete the form at problogger.com/breakthrough.

You can be brief and only include:

  • Your name
  • Your blog URL
  • Your blog topic
  • What blogging was like before the breakthrough
  • What the breakthrough was
  • What blogging was like after the breakthrough
  • A tip you'd give listeners that might help them with this breakthrough
  • Anything else you think we need to know that relates to your breakthrough story

If your story is selected, you will be asked to record your breakthrough story as an audio file.

Ready to share your story and help others?

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Full Transcript Expand to view full transcript Compress to smaller transcript view

Hi there and welcome to episode 254 of the ProBlogger Podcast. My name’s Darren Rowse and I’m the blogger behind problogger.com, a blog, podcast, events, job board, ebooks, and a couple of courses now that help you to start a great blog, and to build a profit around that blog as well.

In today's episode, episode 254 which you can find the show notes for it at problogger.com/podcast/254, I want to invite you to be a part of an upcoming show on this podcast. We want to do a series of shows actually called My Blog Breakthrough. We are seeking submissions from you, listeners of the podcast and readers of the blog, to appear on the podcast by submitting a short audio clip where you talk about a blogging breakthrough that you have had.

My hope is that this series is going to both inspire our listeners by hearing some different voices from bloggers around the world, sharing their stories, but also giving a few practical ideas of things that other listeners could apply as well. If that interests you, listen on, and I'll talk to you a little bit more about what we're looking for and how you can participate in today's challenge.

Again, the show notes today where you find links to how to submit your story, the show notes are at problogger.com/podcast/254.

As part of our Start A Blog course which we launched at the start of this year. We did a similar series to what we are planning with this new one–where we invited listeners to submit stories of them starting a blog and it was amazing. People really enjoyed that series. We featured, I think it was probably almost 10 different stories over a week or so of bloggers. It was really great to hear the different accents and the different stories of bloggers in different nations starting their blog and what the start of their blog led to. This really stimulated us with this idea today of doing a series of your blogging breakthroughs.

We know, for a fact, because we hear about these little breakthroughs all the time in our Facebook group, and via emails from listeners and readers as well, that you are constantly, as a listenership, having breakthroughs in your blogging. Everytime we get one of the stories, we think, "Ahh, wish we could share this with a wider audience." That's what this series is about. I hope, as I said at the start, is that we want to inspire ProBlogger listeners with your stories—your big stories and your little ones as well because we all have different types of breakthroughs in our blogging.

We also really would like this to be a practical thing as well. What we're going to ask you to do is to submit your story but also share a tip that will help others make a similar breakthrough as well. Now, you're probably wondering, "What could I do as a breakthrough?" Well, really it could be anything at all that has helped to grow your blog.

Now, probably some of you are already thinking about how you've grown your traffic. We're certainly open to hearing breakthroughs about traffic but we don't want everyone to talk about the same thing. In fact, if everyone submits traffic, we'll only probably be able to feature a few of them. There's so many other breakthroughs that maybe you could talk about.

Maybe it could be the story of trying a new income stream or even the story of how you made your first dollar blogging–that first income stream for you. Or maybe some are story about how an influencer has helped, or how you got featured in the media, or how a post that you wrote went viral for the first time and how you've replicated that. Or an opportunity that arose from blogging. Maybe a book deal came through, maybe an opportunity to be featured on someone else's podcast–a big blogger's podcast. Or maybe it was a mindset shift that led to growth in your blog in some way. Or a new tool that you started to use that led to new results. Or a new strategy, or a new social network that you tried. Or maybe it was you've refocused your blog, relaunched it. A new niche, or a narrower niche, or a broader niche. Or maybe it's the way you overcame fear or some other obstacle in your blogging.

Really, the breakthrough can be anything that you would like. Even if it's something small because what I've learned over the years is that sometimes it is the small things that lead to bigger on-going results. I would love to hear some of those types of stories as well. But if you've got a big one as well, you're more than welcome to share that too.

Now, we do want to feature a variety of bloggers. We want to feature bloggers male and female. We want to feature stories from bloggers who sort of are at the beginning of their journey and more experienced bloggers. We want to feature some stories of bloggers that you may have heard of before and some new bloggers, bloggers from different countries, and bloggers focusing on different niches. If you're thinking, "Oh, I'm not big enough. I'm not well-known enough." We would love to hear your stories. Sometimes those unknown bloggers that the rest of us don't know about, they're sometimes the best stories of all. We're looking for breakthroughs of different kinds.

Again, we cannot feature too many on the same kind of wavelength. That's why we've kind of chosen the way that we have for you to submit your stories as well because we don't want you to start recording your story straight away. We'd like you to submit in a form your idea for the story, just to save you the work of recording something. We want to select and then we'll commission the ones that we want. That way, we'd know we're going to get a variety of stories, and we're not going to waste too much of your time as well.

If you'd like to participate, we are going to ask you to record a story, it'll have to be within 10 minutes, and we would like it to be of a reasonable quality so that we can use it on the podcast. You need to be able to record a story. You need to be willing to have your voice on the ProBlogger podcast and heard by quite a few bloggers. There's an opportunity for you here to share your link. Hopefully, it will help you to grow your blog and connect with other bloggers as well but we would love it if you head over to a form that we've set-up. We've set-up the form at problogger.com/breakthrough. We'll link to it in today's show notes as well. You will see there that I've written a little bit of information about what we're looking for and there is a form there that asks you a few questions. It asks you, what is your blog name, what's your blog URL, what's the topic of your blog. Then it asks you some questions that again, help us to understand about what you are going to talk about in your recording.

We want to know what was blogging like before your breakthrough, what was the breakthrough, and what was blogging like after the breakthrough. That's really important for us because we want to see that this breakthrough actually led to some kind of transformation in your blogging or growth in your blogging in some way. You don't have to write a lot in there. We just want to know the theme of your topic and any relevant information for you there. We don't want a transcription of what you're going to say, just the idea, really. We want to know what tip you will give our listeners that might help them with a similar kind of breakthrough. Then there's also opportunity for you to tell us anything else that you think we need to know about your story.

Now, keep in mind we're looking for storytelling here that is going to inspire our readers. Again, it doesn’t need to be a massive story in many ways. It could be something small. In fact, sometimes those small things can inspire people the most because they think they can do it too. We're looking for stories but also looking for something practical here as well. That's something that I always try with the ProBlogger podcast to do. I want to inspire you but more than that, I want to give you something that you can go and do as well. Please don't feel the need to write too much. I'm looking forward to seeing what you submit.

Now, if I was doing this, as I thought about this, I really have done this with almost every podcast I've written out, I usually try and bring something into the podcast that is a story for myself. If I was doing this, a few things that I would—I'd give you some ideas, it might help to get the wheels turning in your mind—I might do a mindset shift that I made in the early days in my blogging where I decided to stop treating my blog as a hobby and it's something that might, one day, become a full time thing. I made this mindset shift with Vanessa to treat my blog as a business today. I talk about that story in episode 100 of this podcast.

That might be an example that you might want to listen to that could give you some ideas about a mindset shift that changed for you. Or back in episode 167, I talked about how I overcame eight years of procrastination to write a blog post that I've been putting off, that I've been too scared to write. Hell, that blog post, when I did write it, actually ended up helping me earn an income–a 5-figure income a month in some months. That was 167.

Episode 67 was when I created my first ebook by repurposing a lot of the content I'd already published before. That was a breakthrough because it, one, it grew us an income stream but it helped open up a new type of income stream for me. That was the first of many ebooks that came or when I created the 31 Days to Build a Better Blog blog post series. The breakthrough there was really understanding that my readers didn't want just information, that they wanted a challenge, they wanted something to do as well, and that in turn, let to the new course that we've just launched as well which you can listen to information about in our last podcast.

These are types of things that I'm looking for. They could be mindset shifts, new tools, new strategies, and new understandings, new learning even. Again, head over to problogger.com/breakthrough. I will love to read your story and then we will be in touch with those that submit that. We want to actually record something as well. I look forward to presenting those stories in our future episodes of this podcast. It might take us a few weeks to go through this process and get them up and running as well.

The other thing that I just wanted to let you know is that there will be a few weeks break on this podcast. It's the middle of the year. We've had a fairly intense year so far and we think, as a team, we just need a little bit of break from producing the podcast for a few weeks. I know a lot of you are on a summer holidays in America or in other parts of the world. Here in Australia, we've in the middle of winter and it's freezing. We're just going to have a little bit of hibernation of the podcast for a few weeks while we get this new series up and running.

If you're missing the ProBlogger podcast, there's 253 other episodes that you can dig around into. I mentioned a few of those today in the show. I do encourage you to dig around in the archives. Have a listen to something that you may have missed in the past. Thanks for listening. I look forward to chatting with you in a few weeks' time in the upcoming episodes of the ProBlogger podcast. Thanks for listening.

If you're still listening and you are still thinking about your breakthroughs and wondering what breakthrough you could share, I know some of the biggest breakthrough you really need is to start a blog. It's amazing how many listeners of the ProBlogger podcast who are in the same position as you. People who haven't yet started a blog. If you are one of those, I do encourage you to check out our completely free Start A Blog course. It is designed to walk you through the process of starting a blog. It is a seven-step course. It's very comprehensive but it will walk you through even the question of, "Is a blog right for you?" It will help you to define what your blog is about. It will help you work out what to call your blog, how to get a domain name set up, how to get hosting set up, how to get your WordPress theme set up, and a bit of a checklist there for getting your email and social media account set up as well. It is completely free. It can be found over at problogger.com/startablog. It will take you through there where you can signup and register for that free course. If you know someone who hasn't started a blog, give them the gift of this course by letting them know about it as well. Again, it's problogger.com/startablog.

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The post 254: Blogging Breakthroughs – Your Invitation to Be on the ProBlogger Podcast appeared first on ProBlogger.

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