ProBlogger: 9 Reasons Why You Should Build a Community Around Your Blog

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9 Reasons Why You Should Build a Community Around Your Blog Posted: 27 Aug 2020 05:00 AM PDT The post 9 Reasons Why You Should Build a Community Around Your Blog appeared first on ProBlogger. This post is based on episode 60 of the ProBlogger podcast. One of the most common questions I hear from my readers is "How do I get my readers to interact with me?" Of course, there are plenty of answers I could give to that question. But for the next couple of weeks I want to talk about one particular method: building a community. And I'd like to start by giving you nine reasons why you should build one around your blog. (Next week I'll show you how, I promise.) 1. It increases your blog's usefulness I've always believed that the way to build a successful blog is to build a useful blog. And in my experience, building a community around your blog makes it more useful. In his book The Wisdom of the Crowds, James Surowiecki said that together we are a lot smarter than any single one of us. And I've seen the truth of that statement on blogs many times, especially my own. I once received an email from a Digital Photography School reader asking for advice on how she could photograph her dying grandmother with dignity. Her family didn't have many photos of their grandmother, who in hospital at the time and expected to pass away in the coming week. The trouble was, I had no idea how to even begin answering her question. But I wanted to give her an answer, and so I posted her question (with her permission) on the blog. Within a week we had 90 people offering all kinds of interesting and useful ideas on how she could photograph her grandmother during this incredibly tough time. And that's just one example of how a blog's community can make it more useful. 2. It builds social proof on your site If you've ever walked down a street looking for a restaurant to eat in, you've probably seen the power of social proof. We're generally drawn to the restaurants with people sitting in them rather than ones that are empty. And the same is true with blogs. It's much easier to attract new readers to your blog when you already have readers who are engaging – commenting, engaging in polls, engaging in your social media channels, etc. 3. It increases your page views If you're monetizing with your blog with advertising (e.g. AdSense), the number of page views you get often dictates how much money you can earn. And having a community regularly making comments on your posts can certainly increase that number. Let's say someone views one of your posts and decides to leave a comment. That's two page views straight away – one for the initial visit and one for when they publish their comment. And that's just for starters. Chances are they'll come back to read other people's comments (especially if you use something like Discus that notifies them when someone has replied to theirs). And the more people you have in your community, the more comments you'll get and the more page views you'll rack up. 4. It makes your blog more attractive to advertisers Over the years I've found that advertisers are much more likely to advertise on your blog if there's a community of readers they can engage and interact with directly. Once a year we run a competition on Digital Photography School with the New York Institute of Photography (one of our advertisers). Initially they approached us and said, "We might want to run a comments competition." As part of the competition, people had to go over to their site and choose which course they wanted to win, and then give a reason for wanting to win that course in the comments. The first time we ran the competition they had hundreds of people leaving comments to try and win. And they've been coming back to us every year to run the same competition ever since. 5. It makes it easier to sell products on your blog Whether you're selling a product or a service, people will be far more interested in buying from you if they feel like they know you and have engaged with you and your community. Over at Digital Photography School we have more than 35 e-books for sale. And the people who tend to buy them the most are those who comment in our forum, leave comments on our blog and engage with us on social media. It also makes it a lot easier to decide what you should be selling. After running the 31 Days to Build a Better Blog series of posts a few times, my readers started asking if I could build a product around it. I eventually turned the series into an e-book, and it became my biggest selling e-book ever. 6. It makes your blog more attractive to sell Over the years I've had a number of companies offer to buy my blogs. Naturally they want to know about our traffic and the income I earn from them. But in a couple of cases we talked about the community I'd built on my blogs, and the engagement I have with my readers. And every time their eyes lit up, and the offers became far more generous. 7. It gives you an army of advocates and evangelists There's another big advantage to building a community around your blog. That community can help you grow in both readership and popularity. Soon after starting Digital Photography School, a highly engaged reader who commented a lot on the blog emailed me and said, "Hey, I know a journalist at the New York Times. Would you be interested in being interviewed by them? They're looking for bloggers at the moment to interview." And why did they make such a generous offer? Because I knew them, and had engaged with them many times. 8. It can help you to build user-generated content You're far more likely to attract guest posters and contributors if you engage with your readers. And there are other ways they can help you generate content for your blog. I've asked my social media followers to share their advice on different aspects of blogging on social media, and then turned their responses into blog posts. I didn't need to write much at all, because my readers gave me most of the content. They can also help you start conversations that will in turn generate even more content. We once asked our readers on Digital Photography School what brand of camera they used, and then created a follow-up post where we ranked them in order of popularity amongst our readers. Of course, that opened up a can of worms and created a number of debates and interesting discussions. 9. It brings more personal satisfaction to your blogging One question I get asked a lot is, "How have you managed to keep blogging for so long?" And my answer is always the same: "I love my readers." If I didn't have the community, comments and engagement that I've managed to build over the years, I may not have stuck at it for this long. One more reason to build a community around your blog. But don't expect it to happen overnight. Building a community can take years. And when you're pouring your heart and soul into your blog and no-one is commenting, it can be very disheartening. There may even be times where your community goes sour. I've seen it happen to a number of bloggers over the years. Sometimes it's because they haven't invested much (if anything) into the community. Other times it's because they did something wrong and weren't transparent about it. But overall the benefits of having a community far outweigh the costs. And now it's time to start building Now that you know the benefits of building a community around your blog, it's time to start building one. And in next week's post I'm going to give you tips on how you can do just that.   Photo by Hudson Hintze on Unsplash The post 9 Reasons Why You Should Build a Community Around Your Blog appeared first on ProBlogger.

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ProBlogger: 15 Ways to Keep Readers on Your Blog

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15 Ways to Keep Readers on Your Blog Posted: 20 Aug 2020 05:00 AM PDT The post 15 Ways to Keep Readers on Your Blog appeared first on ProBlogger. This blog post is based on episode 35 of the ProBlogger podcast. With so many websites out there all competing for people’s attention, you need to try to grab people’s attention quickly and keep it for as long as possible. But how exactly do you do that? Well, here are 15 ways to keep readers on your blog that you might want to try. 1. Give people ways to subscribe, follow, or connect You might think this is pretty obvious. But it's amazing how many people haven't really thought this one through. First, you need to work which option will work best for you. Personally, I find email works best. Social networks can also be good, but they don't always give you full control over how you communicate with your readers. For instance, Facebook filters your updates so you can't guarantee that everyone will see them. But with email you can generally get through to everyone and you have far more control over what you send. What you decide on is ultimately up to you. And you may decide to choose more than one. But if you do, I strongly suggest making one of them your primary focus and getting everyone to use it to subscribe. Having one clear call to action will be less overwhelming and less confusing to people. And don't be afraid to bring up that call to action in various ways on your blog. It could be a popup, a slider at the bottom of the page, or as part of your menu or sidebar. We even have one at the bottom of each blog post. Try doing it in various ways on your blog (yes, you can use more than one at a time) and see what works best. 2. Ask people to subscribe in your content You may also find a great opportunity to ask people to subscribe when you're writing your content. If you're writing a blog post about how people can get more followers on the latest social network to hit the internet, it would be a perfect opportunity to ask them to follow you. 3. Make a good first impression These days you have only a few seconds to convince people that your blog is relevant to them. So you need to make it clear what your blog is about the moment they arrive. And you need to do it quickly. If you don't, then chances are they won't even stick around, let alone subscribe. So how can you quickly provide this information? You can do it with elements such as your blog's title, tagline, categories, navigation and design. Speaking of design… 4. Make your blog look as inviting as possible The first thing people will notice about your blog is its design. As soon as they arrive they will make a snap judgment about whether it's professional, whether it's relevant, and whether it's on-brand for them. So you need to design your blog to make it as clear, clean and inviting as possible. You also need to consider the way you lay out your actual posts. If they're not attractive, or too hard to read, your readers may leave just as quickly as they arrived. Using images in your blog posts can really be the difference between your post being read or not. And try to make your posts scannable by using headlines, shorter paragraphs, formatting (bolding, italicizing) and lists. Even the headlines of your blog posts and how accessible they are can make a difference. And don't forget to check how everything looks on mobile devices. How does your blog look on your phone? Is it beautiful and engaging? Or is it crowded, confusing, and hard to use? 5. Build anticipation For those of you who have subscribed to someone's blog or started following it on social media, can you remember why you did? My guess is you believed they'd be delivering content down the track that would make your life better in some way. In other words, they created a sense of anticipation with their blog. And you can create a similar sense of anticipation on yours. One way to build anticipation is to write a series of posts on a particular topic. When people know more posts are coming on a topic they're interested in, there's a good chance they'll subscribe to avoid the risk of missing out on it. Another way is to have a regular type of post that comes up in your blog. For example, every Friday on Digital Photography School we ask our readers to take a photo on a particular theme and then share it. And some of our readers have subscribed solely to read and contribute to those Friday posts. Perhaps you could publish an opinion post for your blog every Tuesday, or review a product every Wednesday. Whatever you decide, let your readers know it's happening and that it will keep happening. 6. Link your posts Another way to keep people on your blog and make them want to subscribe is to interlink your posts. Linking to other post you've written is a great way to keep people reading your content. And the more great content they see, the more likely they'll subscribe. If you mention a topic in your post that's not exactly related but could still be in teresting to someone, link back to any old posts you've written on that topic. A great place to do this is in a 'Further readings' section at the end of the post There are tools and plugins that can do this for you automatically by pulling in other posts in your categories or your most popular posts. But you can also curate these lists yourself. 7. Create a 'sneeze' page If you've been blogging for longer than a few months, then chances are you have a lot of posts sitting in your archives. And while they may all still contain great information, they won't be easy to find. To solve this problem you can create a 'sneeze' page that links directly to content in your archive with a common theme or topic. It's a great way to get people looking at your archive posts again, possibly for years to come. 8. Use social proof When you're choosing which restaurant to eat at, do you choose one with hundreds of 5-star reviews or one with a few 5-star reviews? My guess it would be the one with hundreds of reviews. Why? Because you have social proof that it's good. You can provide social proof on your blog. If you have a lot of subscribers, tell people how many you have. If you're getting a lot of comments on your posts, highlight how many people have commented. And if you have a lot of followers on social media, show those numbers as well. 9. Increase interaction People are much more likely to come back to your blog if they've left a comment, voted in a poll, entered a competition or participated in a challenge. So invite people to comment and participate in your blog. Create challenges and encourage your readers to take part. Get them interacting with your blog, with you, and with each other. 10. Be as personal as you can Over the years I've found that people are far more likely to subscribe and connect with a human being than they are with a brand. That's why you see my face a lot on ProBlogger. It's a way to personalize the brand. The way I see it, people like people. You get can personal on your blog by using your photo, by telling stories, and by using different mediums such as podcasts and videos. That way people aren't just reading your words. They can also hear your voice, and even see what you really look like. Your readers will feel they have a real connection with you. And they will be more inclined to keep coming back. 11. Remove the dates on your old blog posts I'll admit this is a little controversial. And it will depend on the type of content you're writing. But if you write a lot of evergreen content, it will stop people thinking it's useless just because it wasn't written in the past month or so. I do this on Digital Photography School because we talk a lot about concepts that don't change over time. I still link to a post about aperture that I wrote eight years ago. And I don't want people judging the content by when it was first written. But I keep the dates on our ProBlogger posts because the content there is more time-sensitive. We talk about tools, plugins and techniques that work today but may not work in a month's time. And so it's important for us to keep the dates on those particular posts. 12. Give people an incentive to subscribe One way to encourage people to subscribe to your blog is to offer them something in return, such as a free download. Just keep in mind that some people may subscribe just to get what you're offering and then unsubscribe. A better option might be to offer them ongoing benefits. You could offer them a free course, which you will deliver via email over a number of weeks. That way they'll have more incentive to hang around. Just make sure what you're offering is high quality and relevant to what your blog is about. 13. Work on your About page One of the most highly read pages on any blog is the About page. People use it to find out: what your blog is about who is behind it whether you're credible and know what you're talking about what sort of style you have. So make sure you use it effectively. I use it to tell my story, which is a great way to not only be relatable but also talk about the benefits of subscribing. 14. Have different messages for different readers Not everyone arrives on your blog in the same state. They all have different intentions. One way you can tell is by finding out where they came from. And there are some great tools that let you deliver different messages to people based on whether they arrived Google, Facebook, Twitter or somewhere else. 15. Pay attention to the parts of your blog getting traction If a particular post on your blog is getting a lot of visitors, try to take advantage of that traffic. For example, you could: add an invitation to subscribe add some 'Further reading' links to other posts in your archive write a follow-up post. In the early days of Digital Photography School we published 10 Tips for Portrait Photography, which did really well. A week later I followed it up with 10 More Tips for Portrait Photography, and then linked the two posts together. Linking the second post to the first drove a lot more traffic to our site. How will you keep your readers? So there you have it: 15 ways to keep readers on your blog. So which ones are you going to try first? Let us know what you plan on doing in the comments.   Photo by Kristine Tanne on Unsplash The post 15 Ways to Keep Readers on Your Blog appeared first on ProBlogger.

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ProBlogger: 8 Tips for Busy Bloggers – How to Make the Most of Your Time

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8 Tips for Busy Bloggers – How to Make the Most of Your Time Posted: 13 Aug 2020 05:00 AM PDT The post 8 Tips for Busy Bloggers – How to Make the Most of Your Time appeared first on ProBlogger.  This post is based on episode 82 of the ProBlogger podcast. Finding time to blog when you're already juggling work, family and other commitments is one of the most common challenges bloggers face – including me. So this week I want to share eight tips and strategies you can use to make the most of your time. 1. Work out your life priorities Time management has a lot to do with sorting out your priorities. But before you look at your blogging priorities (which I'll get to in a minute), I think it's important to look at your life proprieties. As a young adult I once did a time management course as part of my studies. And one of the exercises we had to complete was to keep a record of what we were doing at every minute of every day for an entire week. Every 15 minutes I'd take out the piece of paper I was carrying and write down what I was doing at the time. It was quite confronting At the end of the week I tallied up the amount of time I'd spent on the various activities I'd done. And I was amazed how little time I spend on things related to my priorities at the time – my studies, my career and  my relationships. Instead I was spending most of my time watching television, playing computer games (I was a young man), and drinking at the pub (I was also a university student). Yes, I was having a great time and enjoying my independence. But I was still amazed at how much of a disconnect there was between what my priorities were and how I was actually spending my time. I like to think I spend my time far more productively these days. But I'm sure if I completed the same exercise today I'd still find the results a little confronting. How are you spending your time? If you're not sure, you might want to try a similar exercise. You could use the pen-and-paper method I used, or install something like the RescueTime tool. And when you have some results, see how they stack up against your priorities. Are they pretty much in sync, or is there a disconnect? And what can you change? 2. Work out your blogging priorities Now let's look at the priorities you have for your blog. Figuring out what you should be doing can be hard because there's so much you could be doing at any point time, such as: writing posts reading and responding to comments posting on your social media accounts tweaking your design finding new readers monetizing your blog creating media kits checking your stats in Google Analytics. Whenever I get overwhelmed by all the tasks I that need doing (yes, it still happens), I try to strip it right back by asking myself, "What are the core things I need to do?" In other words, what are my blogging priorities? For me, it comes down to four main areas: creating great content finding readers and promoting my blog building community and engagement with my current readers monetization. These are the four non-negotiable things I have to do with my blog. Chances are your blogging priorities will be similar, depending on what stage you're at on your blogging journey. But you can't prioritise them if you don't know what they are. For some people, simply knowing what they need to do will be enough. Personally, I create dedicated times in my calendar to focus on each one. That way I know I will always get them done. What are your blogging priorities? And how are you going to make sure they get done? 3. Embrace 'batching' In the early days of my blogging career I'd sit down and write a post. When I was done I'd publish it, and then get on to social media to promote it. After that I'd respond to any comments I'd received. And I'm sure there were a bunch of other tasks I'd complete for that one post. And for the next post I'd repeat the process all over again. And so on. At the time it seemed quite logical. But these days we all know that multitasking actually makes us less efficient. So now I focus on one task at time and do everything in batches. When I sit down to write a blog post, I'll actually write three or four of them. When I'm doing social media I'll put aside half an hour to tackle them doing some social media, I try to put aside larger blocks of time to do those activities. I do the same thing with social media. I'll sit down for half an hour at the end of my morning. I'll put half an hour aside scheduling social media posts on Twitter, Facebook, Pinterest, LinkedIn, etc. Setting blocks of time aside and doing things in batches like this rather than jumping from job to job has made me much more productive. (I even wrote a post about it.) So why not give it a try? 4. Try blogging mentally When I started blogging I didn't have much time to actually sit down and write. I was working three part-time jobs, and studying in the evenings. I was also newly married and living in a great area, and so we went out a lot and enjoyed ourselves. So that left me with half an hour before work, my lunch break, and a bit of time late in the evening. One of those part-time jobs was working in a warehouse, and a lot of the time they had me doing pretty menial tasks. And while I was doing these tasks I'd be planning my next blog post in my mind. (I'd also jot down a few words in my notebook when my boss wasn't watching.) Which meant that in the half hour between finishing work and heading off to my studies I could crank out a pretty decent blog post based on what I'd written in my notebook and composed in my mind. Of course, these days we can use things like Evernote rather than having to carry around a notebook and pen. You can even say what you're going to write out loud and record it. But whatever system you have, it's still a useful thing to do when you have limited time to actually sit down and write. 5. Put time aside for generating ideas I used to waste a lot of time coming up with ideas for blog posts. I'd put aside time to write, but then spend half of it trying to decide what to write about. And quite often the idea wouldn't pan out and I'd have to come up with another one. So these days one of the tasks I 'batch' is coming up with ideas for blog posts. I don't try to write anything. I just spend the time brainstorming as many ideas on what I could write about as I can. Sometimes the idea will be nothing more than a word. Other times it might be a title and a few dot points. But I'm not trying to write a blog post, and so there's no pressure to come up with one. And when it is time to come up with one, I can simply choose one of my ideas and run with it. I use a mind mapping tool called MindNode, which is available on Apple devices. But you can do the same thing on a whiteboard or a piece of paper. These days I take it one step further and add some of the ideas into our editorial calendar. That means I not only have the idea but also a deadline, which really helps with my productivity. So free up some time where you brainstorm without the pressure of having to produce a blog post at the same time. Chances are they'll come a lot more easily. 6. Break down the big jobs Writing a blog post is a relatively small job. It may take a few hours, or even a few days, but the finish line is never too far away. But some jobs – writing an eBook, creating a course, redesigning your blog – are quite large. And it can feel like you're never even going to see the finish line, let alone reach it. So how can you get these jobs done without being completely overwhelmed? By breaking them down into lots of little jobs, and then tackling them one at a time. How much you break them down, and how many little jobs you create for yourself, is up to you. Personally, I try and break them down into jobs I can finish in 15–30 minutes. That way I can get them done simply by freeing up a little time in my day, whether it's by getting up earlier or doing something else. And every little job I complete takes me one step closer to getting the big one completed. So if you've been putting off a large task because it seems completely overwhelming, see if you can break it down into smaller, more manageable tasks. 7. Embrace slow blogging A lot of bloggers feel they have to post a certain number of times each week. It might be every day, every weekday, or perhaps every Monday, Wednesday and Friday. They may also feel they have to post something just as often (if not more often) on their social media channels. I've felt the same way at times over the years. At one point we were posting 14 times a week on ProBlogger. I'd see sites such as Mashable and TechCrunch pump out story after story, and feel the need to do the same. You need to post more. You're going to lose your traffic. But I now realize that less can be more, and that slow blogging is okay. In fact, our traffic has grown because we're spending the time to create quality content. I'm not saying you should necessarily drop back to one post a week. But don't feel you need to be posting more often than you feel comfortable with. Rushing a post just to meet a deadline could do your blog more harm than good in the long run. 8. Put time aside for your own wellbeing The last thing I want to talk about is looking after yourself. You need to make time to rest, exercise, and eat healthy food. And don't forget you need to look after your mental health as well as your physical health. Since I started taking the time to look after myself my productivity has increased dramatically. And I think that's largely due to the fact I'm setting aside time for my health, my social life, and my learning. We need to give our bodies and our minds time to relax, recharge, and renew. What changes will you be making? Have I given you any ideas about how you can make the most of the time you have? Let us know what you'll be doing differently in the comments.   Photo by Kunj Parekh on Unsplash The post 8 Tips for Busy Bloggers – How to Make the Most of Your Time appeared first on ProBlogger.

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ProBlogger: Should You Timestamp Your Blog Posts?

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Should You Timestamp Your Blog Posts? Posted: 06 Aug 2020 05:09 AM PDT The post Should You Timestamp Your Blog Posts? appeared first on ProBlogger. This post is based on episode 58 of the ProBlogger podcast. As you know, I have two blogs – ProBlogger and Digital Photography School. But that's about all they have in common. They cover different topics, and cater for different audiences. But there's another way they differ from each other. ProBlogger posts include the date they were published, whereas Digital Photography School posts don't. Which begs the question: Should you timestamp your blog posts? And like so many questions about blogging, the best answer I can give you is "It depends". The pros and cons of dating Timestamping your blog posts (even with just the date) lets your readers know when it was written. It helps them decide how relevant the information is when they come across it. To them, a current or recent post may seem more attractive than one written years ago. In most cases, including the publish date on your posts is a good thing, especially if you're regularly creating new content. Bu what about evergreen content? By definition it's always current, whether because the topic itself is timeless or it's kept up to date. But your readers may be distracted if they see the date it was originally published. Many of the evergreen posts on Digital Photography School were written back in 2007. And a number of people have complained about how old those posts are, even though the content is still completely relevant. (They can see when they were first published by looking at the comments.) Unfortunately, some readers will take one look at that publish date and automatically assume the content it out of date – no matter how relevant and useful it may be. Of course, timestamping your evergreen content can be a benefit if the date is quite recent. When we see a post written in the past month, we're psychologically more open to the content because it's fresh – even if it's the same idea they wrote about in 2006. As you can see, there are definitely pros and cons to timestamping your blog posts. Depending on the date they were published, it can make them seem cutting edge or rather dated. Decision time So should you timestamp your blog posts or not? Before you decide, I suggest you ask yourself one question: "Will the date be relevant to the post in some way?" Answering that question myself took me in different directions with my two blogs. As I said earlier, on ProBlogger we have dates on all our blog posts. One reason for doing this is because the blogging landscape is always changing. The tools, social media networks and search engine optimization principles we use now are a lot different to what they were back in 2006. And I think it's important to timestamp these posts let our readers know whether the information will still be relevant. The other reason ProBlogger posts are timestamped is to help tell the story of my journey. When I first started the blog, I was on a really steep learning curve (and still am). And I wrote a lot of those early posts without much experience to back them up. So I wanted to show how much my knowledge has grown over the years, and to show the journey of my own development on this particular topic. But none of the blog posts at Digital Photography School are timestamped because in nearly all cases the date isn't relevant to the post. The only time we post anything remotely news-related is when we review a new camera. And for those we'll include the date it was released in the actual content. The main focus of the site is to teach people how to take better photos and get their cameras out of automatic mode. And while cameras always seem to be coming out with new features, the principles of photography haven't changed much (if at all). Many of the posts I wrote in 2007 were about aperture, shutter speed, ISO, and how to hold the camera. And that information is still just as relevant today as it was back then. Having fates on those posts would just distract the reader. Occasionally someone will ask when a particular post was written, in which case I'm more than happy to tell them. But generally I don't get many complaints about not having dates on our site. Striking a compromise Still not sure whether or not you should timestamp your blog posts? Here are some options you could try as a compromise. You could display the date your post is published at the end of your blog post rather than the beginning. That way your reader won't know how old your content is until after they've read it, which will you a greater chance of helping them. Another option is to display the date in smaller text or a lighter color so it doesn't stand out as much. It's still there, but your readers may not notice it. I've also seen some blogs where the dates are automatically removed from posts that are more than a few months old. I'm not sure if they're using a plugin of have modified the WordPress code on their site, but it's a nice way to do it. Your recent posts will seem more 'cutting edge' because their publish date is relatively recent. And your older posts won't seem old because there's no date to 'age' them. You could also display the dates for each post on your front page and/or your archive categories, but not on the posts themselves. People will still be able to scan through your categories to see what's recent and what's not. But they won't see the publish date if they land on your post via a Google search. What's your answer? I don't think there's a right or wrong way to answer I raised at the start of this post. I think they can be beneficial in some situations, and detrimental in others. My advice is to think about whether they will be relevant to your posts, and go from there. Do you timestamp your blog posts at the moment? Are you going to make a change after reading what I've said? Let us know what you're doing in the comments. Photo by Djim Loic on Unsplash The post Should You Timestamp Your Blog Posts? appeared first on ProBlogger.

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