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ProBlogger: 267: How Krista Overcame Fear and Procrastination in Her Blogging

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ProBlogger: 267: How Krista Overcame Fear and Procrastination in Her Blogging

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267: How Krista Overcame Fear and Procrastination in Her Blogging

Posted: 29 Oct 2018 01:00 AM PDT

The post 267: How Krista Overcame Fear and Procrastination in Her Blogging appeared first on ProBlogger.

How One Blogger Pushed Through Her Fear

We continue our Blogging Breakthroughs series with Krista O’Reilly-Davi-Digui, who has a blog called A Life in Progress.

Krista knew nothing about setting up a social platform. But she overcame procrastination and fear to show up regularly.

Krista O'Reilly-Davi-Digui, who overcame fear and procrastination in her blogging

Krista shares how her first viral post “What If I All I Want is a Mediocre Life?” made a major impact, resonating with people across the world

She’s been invited by others to share her story. Through collaboration and connections, her number of followers grew from 1,000 to 35,000.

Her work brings her joy and has given her a voice. She is just like everyone else – not perfect. She affects others by giving them a chance to be seen and heard as well.

Take imperfect action, and remember to enjoy each step of your journey. The world is incredibly noisy. We don't need more people being the same. We need honesty.

Don't be afraid to be you – raw and real. Krista's always found a way to love herself through the freedom that telling the truth offers.  

Bearing your soul and becoming an entrepreneur makes you grow.

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Darren: Hey, there, friends. Welcome to episode 267 of the ProBlogger Podcast. My name is Darren Rowse. If this is your first time with us, welcome to you especially. ProBlogger is a space dedicated to helping you set up a blog that will be a profitable blog and also make a difference in the world that you live in and the topics that you’re writing about. You can learn more about ProBlogger, particularly, our courses, our free Start A Blog course, and our 31 days to Build a Better Blog course over at problogger.com. Just look for the courses tab in the menu.

Today, we’re continuing our blogger breakthrough series with a story from Krista who comes to us from Canada. She has a blog called A Life in Progress, it’s alifeinprogress.ca. She’s going to tell us a story—a beautiful story, really, of her first experience of a viral post. It’s actually a post that went viral a number of times and the impact that it had upon her blog. A bit of a theme because last week was about viral content as well but this is a very different story. I love this story because it talks about how Krista went from procrastination fear to showing up regularly and pushing through that. It is a beautiful story and I encourage you to listen to the end. I’m going to come back at the end of the story and just pull out some of the nuggets of gold that Krista mentions in this story because it is a beautiful one.

I’m going to head over to Krista. Again, her blog is at alifeinprogress.ca and you can find the full transcript of today’s show notes, as well as links to her blog over at problogger.com/podcast/267.

Krista: Hello, I am Krista from Central Alberta, Canada. I write at alifeinprogress.ca. I help other messy humans like me show up through comparison, perfectionism, and fear so they can show up fully in their imperfect and beautiful lives. Again, you can find me at alifeinprogress.ca.

I started vlogging three years ago. I had been showing up weekly to my blog for about 4 ½ months, when a post of mine went viral for the first time. I say for the first time because initially I was contacted by the BBC London about my post, What if All I Want is A Mediocre Life? and after they shared it, my post spread throughout Europe.

About a year later, some minimalist bloggers in the United States picked it up, and the post took off again for a second time. Having recently emerged from a time of crisis in my life when I wrote that mediocre life post, I was just practicing showing up myself through perfectionism, comparison, and fear to take imperfect action. I was super clear on my mission or my why. But I actually, knew absolutely nothing, about building an online platform or business. Good thing, I’m a very curious and stubborn person.

I did step out and begin to offer my work as a holistic health and joyful living educator in my small community. I was super hungry to write and connect online as well. Facebook has always been a perfect fit for me. I started a Facebook page and began to offer incredibly imperfect live videos just to serve and share my working heart.  Time was really limited because I was actually homeschooling my youngest at that time still. Also, I had been a master procrastinator for most of my life.

My goal wasn’t actually to make anything in particular happen but to just have fun and practice showing up through fear. I needed to learn to take baby steps and honor my wiring. By that, I mean I’m a very strong introvert. I need a lot of time to potter, think, and breathe. I opted out of hustle from day one.

That particular post, What if All I Want is A Mediocre Life?, I actually wrote that one day in tears. For most of my life, I wrestled with feelings of never being good enough. I had come far. My 40s we’re certainly a healing time in my life. But on that day, I was struggling and I wrote it in tears just super honestly and I never expected anybody besides my 12 siblings to actually read it. It was a reminder to myself that who I am is enough. I’ve always found freedom in truth telling. One of the ways that I practice loving myself is actually just telling the truth. I know that it opens up space for other people to tell the truth.

When that senior journalist from the BBC London contacted me, I was rather surprised, and that is an understatement. I live in a very small town in Central Alberta and I certainly, wasn’t expecting something like that. We had a really good chat. I did an interview with her that became part of a series that BBC created.

Following that, I received countless requests to reprint my article in multiple languages. This very simple honest post had hit a chord with people across the globe. Although, people closer to home had no idea who I was or what I was up to.

The first year after launching A Life in Progress, my business and my blog, my Facebook page just slowly, slowly grew to about 1,000 followers. and that first thousand is hard to achieve. But after some minimalist bloggers in the States shared my post, so thank you, no sidebar and becoming minimalist, it quickly grew to about 12,000.

In my second year of blogging, I received many opportunities to guest post or write for other people including for Maria Shriver’s, The Sunday Paper, which was fun. I just kept plodding along, slow and steady, and walking up my values.

I just have entered my fourth year. I just hit my three-year mark at the end of August of blogging. I'm very clear that my growth has only come because of collaboration or connecting with other people including those who initially shared my work. I’ve made beautiful friends online, gleaned from others, offered encouragement of my own. I’m filled with gratitude for the privilege of sharing my mission online to a growing and quite engaged community. I sometimes feel discouraged or not enough still, but when I pull myself back to my mission and just show up, I find joy in my work and amazing door of opportunities continue to open up to me.

This year, I think I’m going to work more closer to full time. But the past three years, I’ve only worked part-time. I’ve opted out of hassle. But I do have fairly steady client work.

Having one post go viral, even twice, didn’t alone or in it of itself, drastically changed my life or income, but showing up consistently did. Nonetheless, having that one post go viral did give me a voice I may not have otherwise had. It enlarged my circle of impact. Last year, I think my Facebook page grew to about around 35,000. I launched another page and grew that really rapidly. It helped people get to know the real me—a messy human just like them—and helped thousands of people feel heard and seen, and that’s very powerful, I think.

If I was to offer another, say newer blogger any tips, this would be it: I think this world is incredibly noisy. I do not think that we need more people trying to look, act or be the same, we need honesty. While there are many moving parts to building an online business or community and the work never ends, I encourage you to do the messy work to unearth your unique voice and vision as this will be what sustains you when things go hard, or when people are mean, or you get a little stuck in the mire comparison and fear, it happens. Just show up slow and steady, take imperfect action and remember to enjoy each step of the journey. Sounds cliche, but I actually believe in that. Look for opportunities to build meaningful connection online and serve your community well whatever the size. Also, don’t be afraid to shift course as you go. I really think that we find our path by getting our hands dirty. Don’t be afraid to just be you–raw and real. Finally, I would encourage you to loosen your grip on a particular or precise outcome so you can open up to joyful possibility–that’s definitely one of the biggest lessons I’ve learned over the past three years is this gift of opening up to joyful possibility.

I set goals and track them. I time block to make space for my deep work. But I never could’ve envisioned some of the opportunities that have opened up to me simply because I showed up. There are definitely, days I wished that I would write something else that people would get super excited about.

Some days, I do feel frustrated or in some seasons with algorithm changes or periods of stagnating growth. There are days that the best thing I can do is to just shut it all down and take a break. I do try to build a life and business that permits that. Baring your soul and becoming an entrepreneur calls you to growth. It definitely, does. But every single day, I’m grateful that I had the courage to sit down that day—2 ½ years ago—to pen that very honest, simple, truthful, blog post.

Darren: Thank you so much for sharing your story, Krista. Beautiful theme going on, unintentionally, in the podcast over the last few months. Back in episode 263, Mim talked in her story about being vulnerable and in episode 255, I talked about vulnerability as well. It’s certainly a theme today from Krista. I love how honestly Krista shared today both in this episode but also on her blog.

The story will resonate with a lot of us because many of us do have issues with procrastination which she mentioned and fear. I just love this as a story of showing up with that fear. I've talked in previous episodes about having wobbly courage. You don’t ever really overcome the fear, but showing up with that fear is wobbly courage. I also love that she talks about being a bit of an introvert there and needing space to think, breathe, and potter because I can relate to that as well.

Let’s just pull out some of the tips. I did take a few notes as I listened to Krista’s story. I listened to it two or three times because there was so much in that last few minutes that I think will help many people.

Keep persisting. “Walking out my values,” was something Krista talked about doing. I love the fact that she really did blog from understanding who she was and not feeling like she had to show up and be someone else. “We don’t need more people being the same. We need honesty,” I think was the line. That’s a great quote—one that I’m going to add to my little quotes. “We don’t need more people being the same. We need honesty.”

“Do the messy work to unearth your unique voice and vision. Show up slow and steady.” These are the lines I wrote down. I just think we need to really ponder if you are someone who is struggling with procrastination, if you’re someone who struggles with fear, these are great lessons. “Take imperfect action,” something that I first heard Jadah Sellner talk about. Taking that imperfect action is better than no action at all. “Building meaningful connection online,” and being open to shift course as you go. “Don’t be afraid to shift course, to loosen your grip on a precise outcome and be open to joyful possibility.”

These are just great words of advice and I hope that somewhere in the midst of these things, there is some encouragement for those of you who do struggle with those issues of fear and procrastination. There’s hope. There’s hope for all of us who do struggle with these things.

I want to commend it to you, bookmark this episode, and listen to it again if you ask someone who does struggle with those things. If you know someone who struggles with fear and procrastination as a blogger or in some other area, I encourage you to share this episode, Krista’s story, with them as well.

"Show up, take imperfect action, and don’t be afraid to be you. Be raw and real and be honest." Great advice there. Thank you, Krista, so much for sharing with us today.

Again, you can find Krista at alifeinprogress.ca. You can find today’s show notes at problogger.com/podcast/267. Next week, we’re going to take a little pause in this blogger breakthroughs series because I’ve got a great interview with Craig who is from Podcast Motor. Podcast Motor produced our podcast for us and they’ve got some exciting things coming up.

We’re going to do a podcast next week on Podcasting for Bloggers. I’m going to interview Craig and give you some tips on that topic. Then we will come back and do two more episodes of this series before we resume our regular podcasting.

Thank you so much for listening today. I’m going to pop a few links in the show notes today too. Some of those other episodes that you might want to listen to on the topic of vulnerability, episode 263 and episode 255. Thanks for listening. Chat with you next week as we talk about podcasting.

You’ve been listening to ProBlogger. If you’d like to comment on any of today’s topics or subscribe to the series, find us at problogger.com/podcast. Tweet us at @ProBlogger. Find us at facebook.com/problogger or search ProBlogger on iTunes.

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The post 267: How Krista Overcame Fear and Procrastination in Her Blogging appeared first on ProBlogger.

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ProBlogger: What to Do When Someone Steals Your Blog Content

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ProBlogger: What to Do When Someone Steals Your Blog Content

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What to Do When Someone Steals Your Blog Content

Posted: 25 Oct 2018 04:30 AM PDT

The post What to Do When Someone Steals Your Blog Content appeared first on ProBlogger.

What to do when someone steals your blog content

This post is based on Episode 108 of the ProBlogger podcast.

One day, you come across someone else's blog online that has surprisingly familiar content.

Very familiar content. Yours, in fact!

In most cases, they'll have taken entire posts for your blog – images, links and all – by "scraping" your blog's RSS feed.

Occasionally, it might be a little different. Perhaps someone has copied your whole post onto their brand-new blog because they really don't know any better. They may even think they're doing you a favour.

Whatever the exact situation, though, it's never pleasant to realise that someone has effectively stolen your hard work. It's even worse if they're passing it off as their own.

So, you’re probably wanting to know what to do when someone steals your blog content.

In this post, I'll be outlining the steps you can take to get that content taken down from their website – but first, it's worth considering whether you want to take any action at all.

Should You Bother Fighting Content Thieves at All?

Let's be clear: I know you'll probably feel angry to find that someone is ripping off your content. But if their site doesn't rank at all highly in Google and is covered in ads … chances are, no-one's reading it anyway.

Years ago, I all but gave up chasing down sites that steal my content. There are so many that I could spend a couple of hours every single day just dealing with it. I decided, instead, I'd rather spend my time creating more content that serves my readers.

Before that, I'd tried to tackle the problem because, back then, bloggers felt that Google would penalise sites with duplicate content. So if someone else copied my post onto their site, I worried that I would be the one penalised.

Since then, Google has become increasingly smart about working out who's the original source of the content.

If you find that a piece of your content has been used without your permission:

  1. Google a sentence or two (in quotation marks) from your post.
  2. See which site ranks more highly: yours, or theirs.

If your site is ranking more highly … it's not worth your time doing anything at all. If their site ranks more highly than yours, though, it's probably worth taking action.

How to Reduce the Impact of Content Scraping

"Scraping" is when someone steals your blog content directly from your RSS feed. They're probably using some sort of tool to automate their theft, so in almost every case, they'll simply publish your post exactly as it appeared on your blog … including all the links in it.

That means that it's a great idea to:

  • Include at least one link in each post to another post on your blog. Hopefully you're already doing this, as it's a great way to encourage readers to stick around for longer! If readers come across the stolen content, they may well follow these links back to your blog.
  • Use a tool like the Yoast SEO plugin to include a link to your blog, and to the original blog post, in the footer of your RSS feed. If someone is scraping your RSS feed, they'll probably publish that footer too. You can put in any text you want – e.g. "This article was originally published at…." or "The original source of this article is…" which can help clue Google in about which version of the content to prioritise in searches! (And if you're not already using Yoast, I strongly recommend it for its many other SEO benefits too.)

When You Probably Will Want to Take Action … and How to Do So

While most content theft is the automated type I've described above, some is different.

I will take action if people use my content without acknowledging the source. They might strip out any links to my sites, and they might even publish it under their own name.

This only happens rarely, in my experience – but every year or so, I find someone doing this. Sometimes it's just with one post, but often, it's with a whole bunch of posts.

I've come across a number of bloggers who've taken over a hundred posts from ProBlogger or Digital Photography School, put their own names and images into those posts, maybe rewritten the first couple of paragraphs, and published it as their own.

This does make me angry! I put a lot of time into the content, or if it's been created by a paid writer for dPS, they've put a lot of time in (and I've paid for it)!

I have a process I follow to take action – rather than just calling them out on Twitter straight away, which is always a bit of a temptation.

Step #1: Contact the Site That's Taken Your Content

The first port of call should always be to contact the blogger in question. This can be tricky, as there may not be any contact details on their site. If you can get in touch with them, though, tell them clearly that they're violating your copyright.

At this stage, you'll probably want to be polite (if not exactly warm and friendly). It's worth giving people the benefit of the doubt. More often than not, they'll know exactly what they're doing and why it's wrong, but sometimes they may be genuinely clueless, or they've been duped themselves.

In one case, for instance, a blogger had hired someone to write content – and that person had ripped them off by stealing a whole heap of content from my site, and also from other bloggers' sites.

I normally ask people to remove the content within 24 hours. If they've done something really bad (e.g. they've stolen a lot of content to pass off as their own), I'd also ask them to issue a public apology.

Step #2: Contact the Host of the Site That's Taken Your Content

If you can't get a response from the blogger, the next step is to contact their webhost. You can normally track down the site's host through whois.net: type in the URL of the site and you'll see a list of details. Look at the "name server" to see where the site is hosted.

(This can also be a way to get contact details for the blogger, if you can't find those on their site.)

Hosting companies can get into serious legal trouble if they host a site that is violating copyright laws, so it's in their interests to quickly take down any stolen content.

Many hosts have a process you can follow to issue them with a Digital Millennium Copyright Act (DMCA) takedown notice against the site in question.

The DMCA notice is a legal document that you'll need to sign (so do make sure the blog really has stolen your content before issuing it – don't take someone else's word for it, but check into the facts yourself).

You can issue the DMCA notice to the blogger or directly to their webhost. Most hosts will take down copyrighted content very quickly after receiving a DMCA notice.

If the blog is on Blogger, Tumblr, Medium, or any other large blogging platform, look in the Terms and Conditions or the Frequently Asked Questions to find out how to issue the DMCA notice.

So that the host can investigate, you'll need to provide:

  • A link to where your content was originally published online.
  • Information about when you published it.

I've only had to go as far as issuing a DMCA notice five or six times in ten years, so hopefully you won't need to get to this stage.

If you're in contact with the blogger, simply telling them "my next step is to issue a DMCA takedown notice" will often be enough to prompt them to take swift action.

Step #3: Bring More Pressure Onto the Blogger

If you can't issue the DMCA notice, or if the process ends up delayed, you might decide you want to go further.

A couple of ways to do this are to:

Contact the Blogger's Advertisers

If the site has ads all over it (and most of the sites that steal content do!), then contact their advertisers and explain that their ads are on a site that's stolen your work. The advertisers may will withdraw, or threaten to withdraw, their ads – and you may well find that a blogger who had no ethical qualms about stealing your content will suddenly take it down when their money is on the line.

Publicly Shame the Blogger

I've  done this a few times – sometimes, perhaps, a bit earlier than I should have! I'm lucky enough to have a fairly large social profile, so my readers' outrage probably helped a little. Even if you don't have a large Twitter following or Facebook page, though, calling out a blogger on social media can prompt them to take swift action.

Hopefully, by this point, you've succeeded in getting your content taken down. If not, you have a couple of more drastic options:

  • Filing to get the site banned from Google and other search engines, under the Digital Millennium Copyright Act (DMCA).
  • Taking legal action. This can be a very expensive route to go down, so it's definitely best viewed as a last resort.

In most cases, though, I've found that I don't need to go beyond step one – sending the blogger an email. They'll probably make some kind of excuse (I've never had anyone actually admit to knowingly stealing my content) – but they most likely will take that content down.

With any case of contact theft, it's worth asking yourself: do I want to spend my time fighting this, or can I use my time in a more constructive way?

Only you can answer that – you'll want to consider things like whether the site is outranking yours, and whether they at least link back to you as the source.

If you do decide to take action, I hope the steps above help you. Feel free to share your own experience, tips and suggestions in the comments.

 

Image credit: Markus Spiske

The post What to Do When Someone Steals Your Blog Content appeared first on ProBlogger.

      

ProBlogger: 266: How Viral Content Grew Rachel’s Income from ‘Pay for Groceries’ to ‘Buy a House’

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ProBlogger: 266: How Viral Content Grew Rachel’s Income from ‘Pay for Groceries’ to ‘Buy a House’

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266: How Viral Content Grew Rachel’s Income from ‘Pay for Groceries’ to ‘Buy a House’

Posted: 22 Oct 2018 01:00 AM PDT

The post 266: How Viral Content Grew Rachel’s Income from ‘Pay for Groceries’ to ‘Buy a House’ appeared first on ProBlogger.

How a Blogger Used Viral Content to Grow Her Income Enough to Cover Her Mortgage Payments

Rachel Miller is back on ProBlogger for our Blogging Breakthroughs series, which features bloggers' stories about traffic, income, and other parts of blogging.

Blogging has transformed Rachel’s life, and made a difference in the lives of others.

Rachel Miller uses viral content to earn a six-figure income

Rachel shares various breakthroughs that helped her generate a blogging income that went from paying for her groceries and mortgage to building a six-figure business.

How'd she do it? By harnessing the power of her audience and going viral.

Virals aren't just about people seeing your content. They can also help you grow your bank account.

Every time you love on your audience by creating content that engages and resonates with them, it takes your brand to the next level.

Rachel went from affiliates to dropshipping and fulfillment through Amazon. She went from making pennies on each product to a decent percentage.

She always puts a product on a viral. Don't create a viral just for the sake of traffic. Add a monetization stream to it. Rachel also drives traffic to her eProducts to make sales.

Blogging has given Rachel a debt-free lifestyle. Her audience benefits from it, too.

Build your audience for the purpose of getting ad revenue and making a difference in their lives by selling them a product.

What product can you create to celebrate an audience and what they love?

Links and Resources for How Viral Content Grew Rachel’s Income from ‘Pay for Groceries’ to ‘Buy a House’:

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Full Transcript Expand to view full transcript Compress to smaller transcript view
Darren: Hey there, friends. It’s Darren from ProBlogger. Welcome to episode 266 of the ProBlogger Show. So today, I want to introduce you or re-introduce you to Rachel Miller. Many of you will know her from her previous episode where I interviewed her about Facebook strategies. It was titled “Five Actionable Tips For Better Results On Your Facebook Page.” It was back in episode 208 and it’s been one of our most popular episode and so I decided to invite Rachel to be a part of our blogger breakthrough series that we’re currently running where we hand the podcast over to bloggers and other online entrepreneurs to talk to us about some of the breakthroughs that they’ve had in their blogging and online entrepreneurial journey.

Rachel has been doing this for years now. I think it’s about 11 years that she’s been blogging and working particularly on Facebook where she’s renowned that’s why I interviewed her on that topic last time. Today she’s going to share her story with a series of breakthroughs that have helped her to move from blogging income that paid for her groceries and paid for a modest mortgage through advertising revenue to building a business that's in high six figures per year some years. And has literally transformed her life and the life all of others as well. I’ll let her tell you a little bit more about that result later.

It’s one that is really impressive and I find quite inspirational because it’s not just about buying things for her, it’s actually about making a difference in the lives of others as well. I will mention that last time Rachel was on in that previous episode, she had some free downloadable cheat sheets to help you with your Facebook marketing and they’re particularly going to help you with a story that she shares today around getting viral content. She’s going to tell a story about how she got viral content to her blog. One of the cheat sheets is how to get viral titles or how to craft viral titles. I will link to that in today’s show notes and you can grab that as well as a couple of other downloads that she has for you as well.

Rachel also has an amazing Facebook group which I’ll link too in the show notes too which is all about Facebook marketing. It’s the group I always recommend to people who want to know more about how to do Facebook with the latest strategies with all the algorithms. I always say go to this Facebook group. So I’ll link to all of that in today’s show notes. So you might want to open them up as you listen to her story where I’ll also link to all her other things. She’s got numerous sites. You can find the show notes today @problogger.com/podcast/266.

That’s 266 if you look for the latest podcast, it will be there and I will mention that Rachel also has a course that I think is opening on the day this podcast goes live. So I’ll pop a link into that as well for you to check out. It’s all about Facebook marketing. Okay, there’s lots of things there but you can find all those links on the show notes today. I’m going to hand it over to Rachel and then I want to pull things back at the end of the show today just pull out some of the things that I heard her talking about that I think we can apply as bloggers today. Here’s Rachel.

Rachel: Hi, it’s Rachel Miller here. My story with blogging is interesting. I have a couple of URLs. I started with the website quirkymomma.com. And I’m going to spell that so it’s Q-U-I-R-K-Y-M-O-M-M-A no one spells it that way but that’s a story in itself. So Quirky Momma was my first website and I sold that website and then I went on to create the websites 1Crazy House, Crazy Cat Lady and One Pot Crockpot as well as the website and the brand moolah.life.

My journey through blogging and my breakthrough from blogging and my breakthrough to becoming a multiple even high six figures some years blogger is really harnessing the power of your audience. Okay so I’m going to take you guys back about five years ago. Do you guys remember when these loom bracelets were a thing? My daughter was about seven and she came home with these rubbery bracelets and she was so excited about the thing she was making, all of her friends, they were swapping them and they were making them for each other. She was so excited by these and I knew that if my daughter was excited about these bracelets, there are probably dozens of other kids out there excited about these bracelets too.

So I went online and I went through a lot of different tutorials to find ways to make these bracelets even cooler for my daughter. I realize that there weren’t a lot of tutorials. So what I did is I created basically a how-to guide on how to make these loom bracelets for kids. I knew it will do well I didn't expect it to go viral and I didn’t expect it to sell like a mad sauce. When it went viral, the fact that we had put affiliate links on there and that we have monetized the post really well, it was the first time that I saw what happens when you combine a huge surge of traffic with an affiliate product and kind of the magic that that brings.

We got 1.9 million page views to that post and then we saw our revenue just skyrocket that month. that was a huge breakthrough for me because I realized that virals aren't just about getting people to see your content, virals are helping your bank account see like a big growth because every time you have a post that gets a lot of engagement, every time you love on your audience and you create content for that audience that your audience relates to and resonates with, it takes your whole audience takes your whole exposure of your brand to another level.

Every time you make a new post that goes to that next level, you have a new I guess baseline took to grow from. So yes, I made $4,000 that month in affiliate sales. That gave me a baseline to say, hey, wait a second. What if I tweaked these little things in this post and next time I create a viral, next time I have a post that goes bonkers, and yes I’ve had more than, I think I’ve had 29 posts on that site go to over a million.

I’ve had other sites that I have, they all had posts that had gone to over a million. Next time I have a viral, what will I do to take the next viral to an even bigger level. So it makes me more than $4,000, it makes me a new amount of money. My next breakthrough after that was okay, so we’ve done affiliates and I’ve got a viral post that create these pieces of content to get massive engagement and organic and given that I’m not paying for. I created that content, I market it on Facebook and through different channels to get eyeballs to it.

I have affiliates on it. now what can I do instead of an affiliate because with an affiliate, I may be making 8% if it’s a really good affiliate or maybe I’m only making 2% or 3%, what if I sourced that product myself? Then I went from affiliates to dropshipping and that was a really cool job because I went from making pennies on the product to making 30% of the product. After dropshipping then it was fulfillment through Amazon. So it was really fun to see that breakthrough and that breakthrough for me happened the first time I got a product to go just bonkers and that was those affiliate product that I got to go bonkers was those loomband bracelets.

How long have I been blogging? I have been blogging for 11 years now and it was it was really cool to see what happens when you can mix engagement with a product. What was the impact of my breakthrough. My breakthrough, I don’t know how to say it. It kind of changed my life because before this point, I saw blogging as something that paid for my mortgage or paid for my mortgage and the groceries.

At that time guys, put this in perspective. My mortgage was $550 a month so I wasn’t asking a lot out of my blog when I was getting hundreds of thousands of views and millions of views a month to be able to pay for my mortgage. When I saw what happens with affiliates and products when you can get attention on that product and how it brought in a surge of revenue, why can’t I have that revenue every month? Why can’t I have that traffic every month? So instead of having one viral with one affiliate product, we scaled it. We made 29 virals with 29 products and so now I have 29 posts that have each brought more than a million. Some of them two million three million each.

It was so exciting to see, that’s 3 million page views guys, that's people that clicked over to my website. I don’t know if I got to three, I think I got to 3 million one time. Most of them I got 2 million the 29ers and a couple 1.9 million to two million and then we’ve got one that's almost 3 million. It was really cool to see what happens but we want to always whenever I have a viral now, I want to always put a product on that viral.

So you don’t want to just have a viral for the sake of traffic, you want to have a way to monetize that traffic. Before this breakthrough I just was monetizing with just ads which is great but you can do so much more. What if you had ad traffic, ad revenue from AdSense or Ad Network and an affiliate product or and your own product that you’re selling. That was my breakthrough through blogging and then my next breakthrough, so I had that transition from not selling products and just doing ads into now having products that are affiliate and then from affiliate into drop shipping and then into my own physical products and I was creating product lines.

Then my next scale from that after that is bringing into eproducts. What I mean by eproducts is online or digital. Something where you’re not having to keep a physical product in stock because it’s super scalable. You can just drive more traffic to it and make more sales. So yeah so that was my transition of sales using traffic and building an engaged audience to building a lifestyle business. Today guys, I look at my websites and I am amazed at the gift that they have been to me and the gift that they’ve been to my family.

I’ve paid for my adoptions. We adopted two of our children and our adoption was paid for almost entirely through blog money. Could you believe it guys? Could you believe it? Debt free blog money. From there, we went on and we’ve built the websites, it’s paid for our new house, it bought my husband’s car. I could not have had that happen if I didn’t have the transition of realizing I’m building this audience for a purpose. That purpose that I’m building that audience for is to, yes, get ad revenue and yes, to make a difference in their lives but make a difference in their lives by selling them a product.

So think about yourself and myself, what says that something’s important to us, it’s either our time or our money. For us to make a difference in our reader’s lives, we kind of need to have them make an investment of time or money into something. Yeah I’m just so thrilled that my blog got to make investment in people’s lives and make a difference in their lives and make people smile with loom bracelets, with vacuum cleaners, with cat food, with meal plans and more recently with a course that helps people learn how to grow audiences too.

What tip would I give you guys so you can have a similar breakthrough? I want you to think of a product that you can create an audience for. So is it loom bracelets? What kind of people enjoy loom bracelets? Parents of kids right? Because they’re the ones crafting and kneading these little bracelets together. It could be cat t-shirts, crazy cat lady t-shirts. What kind of audience buys a crazy cat lady t-shirts? Crazy cat ladies. So let’s make an audience celebrating those people and the things that they love. Darren, thanks so much for having me on. I appreciate you and I hope you have a great day.

Darren: Rachel is one of the most enthusiastic speakers I’ve ever heard. We had her at our Success Incubator event last year and she knows what she’s talking about with Facebook. One of the challenges we Facebook is that things are constantly changing. What’s working today in a Facebook page, or on a group, or with live video isn’t always going to be working tomorrow and Rachel’s probably the person that I go to when I want to find out what the latest changes have been.

So do check out her Facebook group, I’ll link it in the show notes. Do check out the downloadable cheat sheets that I’ll also link in the show notes today. If you want to invest in learning more about Facebook, check out her course which goes live today. It’s October 2018 if you’re listening to this in replay, I think she always has a white list for her courses as well. So I’ll pop a link to all that in the show notes today.

Let’s just recap a couple of things that I heard Rachel talking about today. I love that she has evolved her monetization and this is something that I’ve talked about numerous times on the podcast before. Many bloggers get into blogging thinking they’re going to monetize in one way and it can work. Rachel talked about how she was able to fund her groceries and her mortgage using advertising, using AdSense or other ad networks and that’s brilliant.

A lot of bloggers, that changes their life but they don't know that there could be more. Many bloggers stop at that point. I was very similar. AdSense income was amazing for me. It delivered more income than I thought I would ever get online but once I began to experiment with other income streams and for me it was other types of affiliate marketing and my own products very similar transition and evolution to what Rachel talked about, that literally changed my life.

Today, AdSense is great. I could live off my AdSense earnings but it’s about a tenth of what I make and I would never have been able to unlock all of these other income streams if I hadn’t pushed enough, I hadn’t experimented with different income streams. Many of you have seen the money map that we talked about with the different ways that you can monetize blogging. I came up with about 40 different ways you can monetize a blog and Rachel talked about three or four of them in her session. I’ve experimented with probably about 20 of them and have said about five or six today.

There’s lots out there. Not all of them are going to work for you. You may find ads work for you, you may find affiliate works for you, you may find a physical product as Rachel did. It works for you or you may find in eproduct works for you as well, or you may find selling your services or something else works better for you. Keep pushing, keep evolving the way that you drive the income. The other great thing that I really love about what Rachel talks about is the purpose of viral traffic.

A lot of bloggers want viral traffic but they don’t actually have any way of capitalizing upon that apart from a few extra dollars from advertising revenue or AdSense revenue. I love that Rachel is thinking as she’s creating the content about what product she will promote as a result of that piece of content. Now I’m sure she creates more than just the 29 pieces of content that have gone viral. I’m sure she’s probably created hundreds of pieces of content and not all of them have gone viral but to have a product there that she can promote off the back of that viral content before she even creates it, before she even publishes that I think is a very smart move.

As you are thinking about your content, always be asking yourself the question, how is this post going to make money if it takes off? What can you promote off the back of it? What sponsorship or partnership could you arrange before it goes off? What affiliate product could you promote as a result of that post going viral or what how could I capture email addresses from that? At the very least, do something that’s going to enable you to promote something else later on for people. So think about that content before you hit publish particularly if you think it’s the type of content that will be popular with your readers.

Rachel is brilliant with this. You’ll learn a lot more about it if you go and check out her Facebook group. Again, links in the show notes to all of these things. The viral titles downloadable that she’s created is great. I think it’s 25 different types of titles that can work for you and these work on Facebook. I’ve tried them and they do really work very well but they also work as blog post titles as well. So check out those downloadables. They’re in the show notes. Today’s show notes are at problogger.com/podcast/266 and check out the Facebook group and check out her course as well.

I did the course I think it was a year and a half ago now and it really changed my Facebook strategy at that time. I probably need to do her course again though because things have changed in the last year or so and I need a bit of a refresher on some of that. Lastly, I just love the fact that Rachel is using her income to do something that’s not just about buying her a house or new car, she’s actually doing something that’s changing the lives of her readers by creating value for them but also to use that money to be involved in adoption.

I know she’s a big supporter of other not for profits that I won’t enlist here but I know she’s someone who has been very generous with her influence and with the income that she’s able to generate as well. Thanks Rachel for sharing generously today. There’s a lot more she could have said but I did limit the time that she could talk today to 10 minutes as I have with all of our stories so check her out. Her resources are all linked on the show notes today. Thanks for listening. Again, the show notes are at problogger.com/podcast/266.

I should also say, I’m an affiliate for Rachel’s course so I want to say that right upfront. I do get a small commission when you buy that and if you buy that. But check it out, she has a money back guarantee on it as well. So if it’s not for you, I’m sure she doesn’t mind refunding and money and I certainly don’t mind missing out on the commission if you do go that option as well. For me, it’s kind of pointless to recommend something if it’s not actually going to help you and if I haven’t done it myself. So check out what she’s got to offer. Thanks again Rachel and I will chat to you next week in this blogger breakthrough series.

We got I think two or three left in the series and then we’re going to get into some interviews and a couple of other things that I’ve got lined up for you as well. Thanks for listening and one last little thank you to PodcastMotor who put together this podcast. They produce it for me, edit it for me, you can check out them and I’ll link them in the show notes as well.

You’ve been listening to ProBlogger. If you’d like to comment on any of today’s topics or subscribe to the series, find us at problogger.com/podcast. Tweet us at @ProBlogger. Find us at facebook.com/problogger or search ProBlogger on iTunes.

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ProBlogger: 265: How One Blogger Grew His Traffic Tenfold Without Producing New Content

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ProBlogger: 265: How One Blogger Grew His Traffic Tenfold Without Producing New Content

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265: How One Blogger Grew His Traffic Tenfold Without Producing New Content

Posted: 15 Oct 2018 01:00 AM PDT

The post 265: How One Blogger Grew His Traffic Tenfold Without Producing New Content appeared first on ProBlogger.

One Blogger’s Experience of Growing Traffic Without Producing New Content

If you’ve been blogging for a while you’ll relate to Todd Tresidder's story in this episode of our Blogger Breakthroughs series.

A blog that's been around for a year or more ends up looking messy, and gives readers an inconsistent user experience. Content is old and repeated. Links are broken. Content comes in different styles and voices. Graphics look dated.

One blogger's experience of growing traffic without producing any new content

A blog can become a house with many extensions that hasn’t been architecturally designed with any clear thought or plan.

So what should you do? Scrap the blog completely? Or is it worth giving it a major overhaul? That can take time – sometimes years – but the rewards come quickly.

What Todd did:

  • New code base
  • New theme
  • New redesign
  • New internal linking
  • New navigation structure
  • Deleted junk, irrelevant and out-of-date content
  • Redirected deleted content to other posts
  • Rewrote, combined and updated remaining content
  • Branded image and social media policy

Todd stopped creating new content and started updating old content instead. And Google started rewarding his efforts.

It's not about more content. It’s about better content. Quality is the new SEO.

Links and Resources for How One Blogger Grew His Traffic Tenfold Without Producing New Content:

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Darren: Hey, there. Welcome to episode 265 of the ProBlogger Podcast. My name is Darren Rowse and I'm the blogger behind ProBlogger, a blog that is designed to help you start and grow a successful, profitable blog.

Now, today you're going to hear from Todd Tresidder who has a remarkable story to share with you. I first came across Todd a number of years ago now at a conference. In fact, I heard about him before I met him. I kept bumping into bloggers who said, "You've got to talk to Todd. You've got to hear his story about how he completely updated his whole blog, which had been around for years, and gave it a real overhaul that just drove so much traffic and good things."

Today, Todd is going to share his story of how he did that. He grew his traffic tenfold without producing hardly any new content on his blog. In fact, he deleted content on his blog and he's going to talk to you about how he did that.

I think you're going to love today's episode, particularly if you've been blogging for a couple of years. This is one that is particularly relevant for anyone who's got an archive of content already. This is something that you can do. It's not going to be something that you can do quickly. It's a big job but it can have amazing benefits for your blog.

So, hold on. This story doesn't go too long but it is one that I'm sure you'll get some real value out and you'll probably have some questions. We may have to get Todd back on the podcast to answer them. So, hold on. Here's Todd Tresidder.

Todd: Hi. This is Todd Tresidder from Reno, Nevada, United States. My site is called Financial Mentor and you can find it at https://financialmentor.com. I teach advanced investment strategy and advanced retirement planning to build wealth. It's an educational site that offers books, courses, the Financial Mentor Podcast, and one of the largest collections of free financial calculators anywhere on the internet.

I started Financial Mentor back in 1998, basically prehistoric times for the internet. Back then, all I had was a brochure where static website, built-in frames that modelled every mistake you shouldn't do building a website. It was a showcase for worst web practices. Then I started using WordPress to run the site around 2008, which is where this breakthrough story I'm going to share with you picks up.

I quickly ran into a problem building the site in WordPress. It's going to sound all too familiar to anyone who has been blogging for a couple of years or more. You start your site by writing your first blog post, then you write another, and another, and another, in a linear fashion until your site starts to take form. I followed the same linear build-as-you-go process, but also got sidetracked into detours as my business plans and goals changed over the years. Plus, I had no training on how to do this right.

I learned everything on the fly by doing and by picking up tips and tricks here and there. What I did was the equivalent of the guy with no previous construction experience suddenly deciding he's going to build a house by picking up a board and driving a nail into it.

In my case, it was even worse because I was building the first room board by board. Then when my goals changed, I would start hammering away on the next room, and so on. The result was a hodgepodge mess of a site that had a little of this and a little of that but lack a clear focus and delivered an inconsistent user experience.

My writing style changed dramatically over the years, but none of the old posts have been updated to reflect my new writing style. I had no consistent publishing plans, so posts had widely varying topics and quality. There's no consistent in internal linking. I had legacy problems like inline HTML because coding standards hadn't been established when I started. There's no proper use of social media or images because Pinterest and other outlets didn't exist back then. The list of problems went on and on and on.

I realized I had a serious problem when every time I hatched a new plan to take the business to the next level, I would think, "Yeah, but I need to fix X and Y, and three other things before I can implement that strategy." The site was so broken that I literally couldn't build on it anymore. I either needed to scrap the business entirely or had to completely overhaul my site from top to bottom, set everything work right and provide a solid content marketing platform that I could build on.

I was actually leaning towards scrapping the entire business because reworking the entire site from top to bottom seemed overwhelming. But eventually, I figured out a step-by-step logical process to get it done one chunk at a time over a period of a couple of years, so I decided to go for it.

Now, before I explain exactly what that process was, please keep in mind that back then, content audits were unknown thing like they are today. Nobody was doing them or talking about them. I totally fumbled into this simply because my site was way more broken then most, so I had to get it fixed.

What I since learned is anyone who's been building their site for two or more years faces the same situation I faced. The degree of the problem varies from site to site but we all confront this issue because their sites evolved naturally over the years that we develop them. It's no different than writing a book. You start with chapter one and you write the book, page by page until it's done. No author would ever publish that first draft because it has to go through several rounds of edits before the manuscript delivers a tight, cohesive reading experience.

Well, it's the same exact thing with your website. You built it article by article, except most people never go back and edit it to create a tight, cohesive visitor experience. Instead, their published site is the equivalent of a first draft for a book.

My site audit checklist included the following; a new code base, new theme, new site redesign, upgraded internal linking, new navigation structure. I deleted a third of my content that was junkie, out of date, or irrelevant to the brand. I rewrote, edited, and combined what content remained to improve the quality. I then created a brand and image policy and social media promotion policy, and the list goes on and on.

When the audit was done, the site was entirely new, but with old articles. I literally stopped producing new content for years so I could dedicate all that writing time to improving the quality of what was already there. The counter-intuitive result was that the site grew faster than it ever had before.

Surprisingly, Google rewarded this effort almost immediately. It took exactly one week. However, that one week was harrowing because the first thing I did was delete and 301 redirected about a third of my post that were low quality. Google responded the very next day by practically removing my site from the search engine. For example, keywords that I've ranked on page one for years got pushed back to page 12. I was completely freaking out because I thought I've done the right thing but Google clearly wasn't happy.

I held my breath for exactly one week as the loss of rankings and traffic continued. Then suddenly, everything reversed again and my rankings were better than they'd ever been. Keywords where I'd ranked on page two or three for years were suddenly on page one and keywords where I was on the bottom half of page one were now on the top half.

It was a huge change and this was just in the first few weeks with just the first step of deleting and redirecting junk content. But the content audit process I outlined was much more involved so the whole thing took me roughly two years to complete. During that time, my traffic to the site tripled with almost no new content added. In fact, the amount of my content was reduced by 30%. It was all about quality improvement, not quantity of content. Fast-forward to today and my traffic has grown roughly 10X with very few additions to content, but continual improvements to quality.

This nearly 10X breakthrough growth in traffic, while simultaneously reducing the amount of my content by a third, taught me a valuable lesson–quality is the new SEO. Growing your site is not about more. It's about better. Google has always stated they want to return the highest quality result for any search query and they get smarter every year figuring out exactly how to do that. Don't try to game the search engines and don't be a slave to producing new content. Instead, align what you produce with what the search engines want to deliver. If you focused first on quality above all else, Google will figure it out and eventually they'll reward you.

Darren: Wow. Thank you so much, Todd, for sharing your story today. You can find Todd's site at financialmentor.com. It is a great site to have look around. He's put a lot of work into not only the content audit that he talked about and the design of his site, but also you pick up a lot of tips just by looking at how he's calling his rate is to action, how he's getting them to subscribe to his newsletter and lots of other things as well. Lots of good tips just by looking over at that particular site.

There's so much in this particular story that we could pull out now. I particularly related to the first part of Todd's story and I'm sure many of you have related to that feeling of looking at your site after a couple of years of blogging and thinking, "My goodness, it's a mess." Content that's dated, links and code that might be broken, plugins that kind of have broken, different styles of writing, different voices, different mediums, dated-looking content, the graphics that you're using may outdated. Categories that perhaps you don't even blog about anymore or content that's replicated in different topics, different points in different posts, and inconsistencies with design and quality.

I'm describing my own sites here as I've looked at them over the years. We've done a lot of work over the last couple of years to do similar types of things as Todd. Although for us, it's still a work in progress. I guess one of the things that I want to encourage you with a few can relate to that story is that it is a massive job to fix it, but it's the type of thing that you need to just break down and do bit, by bit, by bit. You're not going to do this overnight. There are parts of it that maybe you'll do overnight like deleting old content and redirecting as Todd did, but for most of us, this is an ongoing process.

One of the things that I've notice amongst a lot of bloggers is that they're spending a lot of time now updating their archives, spending as much time updating their archives as they do writing new content. Now, if you are in the early days of your blog, you probably want to spend a lot of time creating your archives, creating new content. But as soon as you hit that one, two, three-year mark of a blog, you also need to be paying regular attention to your archives. At that point, you might just want to pull back a little on how much new content you're creating and start to pay more attention to those archives. If you were publishing five posts a week, for example, I would encourage you maybe post three new posts a week and do two old ones. Go back and update those as well.

Now, Todd gave a lot of new information very quickly there on what he did to fix his site. I just want to go through that list of things that he said again. I've written them down. You better find them in the transcript of today's show in the show notes, which are at problogger.com/podcast/265, but here are the things that he listed off very quickly.

He said he rewrote his code base. There will probably be more important for those of you who maybe have changed platforms along the way but it's some that you might want to seek the advice of a web developer or designer. He added a new theme, a new redesign. He did a new internal linking kind of setup. He went through old links and fixed some old links and really thought about how to, I guess, link and how his readers could navigate his site. He thought about a new navigation structure. This is so important for bloggers. You have a lot of categories in your archives that you maybe no longer write on any more or maybe you've chosen words to name those categories that aren't really clickable. You might want to rethink your menu and navigation.

He deleted a third of his content; junkie, irrelevant, out-of-date content. This is something I know a lot of bloggers are going to be really nervous about doing because we've got in their minds that more is more. But as he said, quality is more. If you've got junky, out-of-date content, you need to either update it or you need to delete it and redirect it. That's an important step there. Don't just delete your old post. You want to work out how to redirect that with a 301 redirect. There's plenty of good advice around the web on how to do that. There's some plugins that can help you with that as well. But a 301 redirect tells Google that that post is no longer there, but you want to point anyone coming to that old page to a new page and that can help with your search engine optimization.

He rewrote, combined, and updated on the content that remained. This is probably the part that took two years. You heard him say that this whole process took two years. He would have gone through all that old content and updated it. He would have combined two post together, deleted one of them, and 301 redirected the one he deleted and overall improved the quality of the content.

This is what I'm saying a lot of bloggers spending a lot of time on there saying, "How can I write the best post ever on this topic?" that may have been written about 10 times before. How can you combine all of that information and create a new article that is the highest quality possible? This is what Google is rewarding. Then just having that one post on your site that is the go-to place, rather than having the same kind of article written and rewritten over and over again. He also did a branded image and social media policy. That's certainly an important thing that consistency in your images and the calls to action to share is really important as well.

They're the main things that Todd mentioned that he worked through. He also stopped creating new content at least for a year or so. He said that he has created a little bit of new content but from what I see, he's probably spent more time on that old content. That's because he's been blogging since 1998 I think he said. He's got a lot of content there and he's able to do that for many of you.

You might want to be having one post, new post a week or maybe two new post a week to get some new stuff up there but also working on the old stuff. I would suspect, and I don't know this for sure because he didn't mention it that he would have been resharing that old content as he updated it. Again, once he did a complete rewrite of old content, I'm sure it would have been shared to his readers and they would have seen new content coming up because it was new to them, but in his mind, it was updated content.

Let me just re-emphasize what he said. "Quality is the new SEO." it's such an important thing. "It's not about more, it's about better." These are Todd's words; I'm quoting him here. He said, "Don't be a slave to producing new content." Now, again this really depends upon the stage of blogging that you're at. If you're in those first year or two, you do need to produce new content. But once you go and get past that, your site is going to suffer in terms of quality and ranking in Google if you don't pay attention to quality as well.

I encourage you to spend some time in your archives this week. I do have a previous podcast that was recorded on a similar topic to this. It was episode 238. I told my story there about treating your archives as an asset. Talked about how your archives are depreciating over time and gave you some strategies on how to do some of what Todd talked about as well. If this is something you do want to dig into more, I do encourage you to go back to episode 238—not that long ago—and have a listen to that episode as well, it'll give you some practical things that you can do. I wish you well in your updating of your content in your content audit.

If you got any questions for Todd or for me on this, I would love it if you would head over to our show notes today. As I mentioned at the top of this show, I think this is probably a topic we need to kind of dig even deeper into. We need to get Todd back on to do more an interview-style podcast. I haven't asked him that yet, but if you've got any questions you would like me to ask Todd, I would love it if you would leave a comment on our show notes. That's probably the best place to do it. The show notes are at problogger.com/podcast/265. I will collate those questions together and attempt to get Todd to answer them in some way or another, whether that be an interview or me. I'll just ask him to leave some comments on that show notes as well.

I hope you've enjoyed today and the breakthrough story. We've got a few more in this series still to come and then we'll get back into a more regular style of ProBlogger podcast. I hope you're enjoying the series so far. I look forward to chatting with you next week.

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