Turning Traffic

If you were to place AdSense ads on your site for a while and you feel you do not make as much money as you could, in 99.99% cases, you're right. Most people feel frustrated they can not generate the revenues they expected, and that levels of traffic and the click rate.

There are many ways of AdSense traffic and traffic here is a short list of them with a description for each.

The first thing you need to do is adjust the content of your site. While for some people, this is not an option (if you use a forum for example, it is much harder) most people can make their AdSense sites veritable cash cows.

To begin, you must set the keywords of your site is. This is a basic technique in SEO (search engine optimization) known as the audit keyword density. A good tool for this job is SEO Density Analizer.

You then take that list of words and search the Overture Search Inventory or Google AdWords Sandbox to find out what other words could do better than what you currently have.

From there try to keep your site focused on the things that appear mostly in the keyword suggestions you receive. Try to include those keywords, or at least some keywords as often as you can in the links on your site.

Due to the way AdSense works is a sure way to increase your earnings because you'll get better ads in your AdSense banners, similar to how you will get a better Google PageRank.

It is also important that you continuously add new pages to your site. This is very important that the pages you have, the more likely you'll get more hits on your ads.

It is also very important that you choose the appropriate formats for your AdSense banners and the best places for them. Although this is a subject much larger than you should know that generally the first three Google AdSense formats are: 336x280 large rectangle 300x250 medium rectangle and 160x600 skyscraper.

Make sure you choose appropriate colors for the ads, making them too different from the content of your site (or just different in a negative sense) is sure to make visitors regard them as banners which have nothing to do with site itself.

Make sure these ads are placed where they will generate more profit. Most of the time, this place is said just before the start of the actual content of your site.

On pages with a long text body, you might find skyscrapers to do better, simply because users are exposed to them for longer. In addition, for sites with news or similar items, you could find a good position to be at the bottom of your content, because that is when people have finished reading your story and are looking for another thing to do.

You should use more AdSense units if you have a lot of text on your page. Just make sure not to exaggerate because you may find that you get much lower CTR and lower revenues then you get first using this technique inappropriately. You can add as many as three units, so use them wisely.

There is a Google AdSense Preview Tool that will allow you to visualize what the ads being served on your page and it can be very useful as a testing mechanism.

Make sure you respect the AdSense on click fraud. As a pointer you can place a picture next to your adds, just leave some room between the two to ensure that it is not regarded as encouraging visitors to click on the link.

Of course, there are more ways to increase traffic to your AdSense site, but these should serve as a good starting point for revenue maximization.