Why advertisers support adsense

Google is the biggest search engine on the web. It controls over 40% of Internet searches, and who controls the pay-per-click advertising (pay per click). PPC involves the advertiser paying a rate for each click through (CTR) in which the advertisers set. The increase in their budget, their position increases, and increasing their position, they get more traffic.

This has led to more than 140,000 businesses that choose to advertise with them, and they advertise in a number of ways. The first is to is to appear on Google searches, the second is by appearing on the sites of dealers and distributors is the third appearing in search results. As advertisers appear in Google search, the question is sometimes asked. Why do they choose to advertise with distributors as well?

One reason is scalability. Those who choose to view the original search results and who had a ROI (return on investment) will decide at some point they need to identify advertising opportunities. With thousands of websites that have the ability to display advertisements of advertisers also may be exposed very quickly.

Another reason why advertisers choose to advertise in Google distributors websites is that it gains exposure. 60% of Internet users do not use Google, the advertiser can appeal to a wider audience through choosing to opt for channels of distribution. Many users of the Site may be looking to buy a product like a phone, but instead of coming on a website that sells a product, they stumble upon an article. If the item is a website that contains Adsense then inevitably advertisers can use this channel to penetrate their audience.

Another reason why advertisers choose adsense is because they trust Google. The company is known for being an ethical company who are a pleasure to work whilst providing free services to millions worldwide. Advertisers feel that money invested with Google is safe. Despite the evolution of click fraud and its inevitable disadvantages for advertisers, they seem to understand that this is an issue that Google wants to end and we hope to run. Advertisers are happy that Google admits a problem exits and provides refunds accordingly.

Trust in Google also stems from a confidence in pricing. The price is set by market forces and thus the advertisers never feel that publishers or Google is billing the service. This means that as long as advertisers are able to announce that they will continue to do so, if not at the same rate.

Another important benefit for advertisers is that they can appear where publishers promote their services. An example of what can be seen if we consider a publisher who is discussing the benefits of new computer software. If a software retailer appears on the website then inevitably they will probably be at the origin from which the user buys the product. If the user is not interested then you could say they would not click on the ad.

Google provides the service that has created an opportunity for businesses of all sizes to advertise. Although the issue of click fraud still plagues the service it is widely considered to be the best. The new companies are trying to promote themselves on the web, while established brands such as choosing to generate interest for their service by using the same technique.