“Little Blog? Big Benefit! The Hidden Potential of Smaller Sites” plus 1 more

Little Blog? Big Benefit! The Hidden Potential of Smaller Sites

Posted: 27 Mar 2011 12:05 PM PDT

This guest post is by David Edwards of A Sitting Duck.

In my last post, I talked about building an audience on YouTube with techniques that you could implement by making friends that work in the same field as you.

Not so long ago, I remember YouTube being a place just for comical, viral videos. Today, it remains a hub of viral videos—but it’s also becoming a strong forum for businesses. It seems that these days, the standard practice for a new business website is to plug in Facebook, Twitter, and YouTube somehow.

We all know there are other places online, but I imagine that most ProBlogger readers are working for themselves—you’re probably pushed for time, and don’t have many free hours to spend on other websites. So perhaps you only focus on these main sites.

Candy Slots

“Other websites” are still important

If you have a website or blog, and you’re looking to inject more life into it, I’m here to tell you that it’s probably worth reaching out to smaller websites, and offering your videos (or other media and content) for them to embed in their pages. I’ve found this technique really helpful.

Many people over look starter websites, because they assume that a site that has 100 readers has nothing to offer them or their blog.

But look at it this way: if each of those 100 readers has 130 Facebook friends (which is, statistically, the average), that equates to more than 10,000 potential views for your video if all the site’s readers hit the Facebook Like button!

Okay, so it’s unlikely that all the site’s readers, and all their friends, will Like your video, but these figures reveal the potential that exists in the smaller sites within your niche. It’s often much easier to get your work published on these smaller sites, too—and that exposure can give you an introduction into the circle of larger players in your niche.

In my first year of launching my video series, I managed to have it featured on ten small animation websites. Each of these sites sent viewers to the videos, and they shared the videos with their friends. This gained us traction both with viewers, and with the entertainment-video niche’s bigger players. Eventually, I hit the jackpot by getting the video featured on Weebl’s Stuff, which is probably the biggest Flash animation site in the UK.

As another example, on Twitter, we’ve started a Follow Friday team of illustrators: around ten to 15 of us tweet each other out to our followers every so often. This group isn’t just good for gaining followers—it’s also helping to build a small community that will gain the trust of, and hook people in from, the larger community.

Finding the right sites

I’ve found some great illustration bloggers through search.twitter, by searching for illustration and animation. You could do the same using keywords from your niche—it can be a really quick way to find relevant people operating in your field.

As you’re probably aware, searching for your keywords on Google will bring back the most powerful results, including directories or large blogs. But, at first, you may not have much of a chance of getting your blog on their radars.

1,000 views a day

Currently, we receive between 500 and 1000 views every day on our animation series, without blogging or paying for traffic. Although I do post every Friday on my website, and I’ve managed to keep this up for 40 Fridays in a row!

If you’re looking for a magic bullet to keep the momentum from your initial exposure going, you’re going to be disappointed. But if you are confident that you own a video that’s worth watching, you should push it to at least ten smaller bloggers in your first year, then reach out to a couple of large websites and see what happens!

David Edwards is the founder of A Sitting Duck, and currently is the SEO Director at Webfactore Ltd. You can follow him on Twitter at @asittingduck and on YouTube.

Post from: ProBlogger Blog Tips

Little Blog? Big Benefit! The Hidden Potential of Smaller Sites

How to Write in a More Personal and Engaging Tone

Posted: 27 Mar 2011 06:00 AM PDT

Have you ever felt a personal connection with a blogger who you’ve never met and have no real reason to feel connection with?

You read their blog day after day and in time come to feel like you know them—as if their blog posts are almost written as private messages to you?

This has happened to me numerous times over the years. I almost end up feeling that the blogger is my friend, even though I’ve never actually had personal contact with them.

I’ve also been on the other side of that relationship quite a few times. I regularly meet people at conferences who come up and say that they feel like they know me despite my never having communicated with them directly. I still remember the day that a complete stranger ran up to me in tears at a conference and hugged me to within an inch of my life, because she felt she knew me so well.

It’s a slightly strange feeling having someone you don’t know share how connected they feel with you, but I’ve also noticed that it is those same people who become your biggest evangelists, buy your products, contribute to discussions in comments, and more.

That personal connection can bring a blog to life!

How can you foster this personal connection with readers?

I have a theory that some people are just more naturally able to blog in this way. However there are a number of tips that I think can help you to foster that personal connection—even if you’re not naturally wired that way.

1. Tell personal stories

I suspect that one of the most powerful tools at your disposal when it comes to personal connections is the use of personal story. Sharing your own stories on the topics you write about shows that you not only have a knowledge of your topic, but that you’ve experienced it also.

Stories makes you more relatable to people, too—instead of being some lofty, untouchable expert a story makes you someone who’s also still learning, and experiencing what your readers experience.

2. Write as you speak

This won’t suit everyone’s style of writing, but it’s what I always aim for in my writing. I’m pretty casual when talking to friends or even doing a public presentation, so I aim to bring that same tone and style into the writing of my posts. As a result, it’s rare that I get too formal.

3. Use personal language

A little technique that packs a lot of punch in terms of fostering connection is to incorporate language that makes the reader feel you’re talking to them.

An example of this is to use the word “you” as you write. Instead of writing, “here are ten tips for improving a blog,” write “here are ten tips you can use to improve your blog.”

Doing this moves what you say from the realm of theory, making it something that’s very applicable to the reader and their own experience.

4. Picture a person while you’re writing

A simple way to change the tone of your writing is to actually write your post with a person in mind. Chris Garrett talks about this a lot and encourages bloggers to visualize a person as they write. Similarly, I like to develop reader profiles, which I find helps me avoid writing for a nameless crowd of readers. It enables me to pitch my posts in a more personal way, based upon people’s actual needs and situations.

5. Base posts upon reader needs

Perhaps this is a little obvious, but the more you write about the real, felt needs and problems of readers, the more likely you are to connect with them on a personal level.

The fact is that you’ll be more likely to have people feeling connected if they feel that you understand what they’re trying to overcome. For this reason, I find that getting reader feedback through surveys, polls and by inviting questions can be a great help.

6. Using social media

I try to keep the vast majority (if not all) of my blog posts inline with the actual topics of my blogs. ProBlogger is about blogging, Digital Photography School is about photography … it’s rare that I get off topic.

However I do use my @ProBlogger Twitter account to talk about my life in the mix of talking about other topics. This seems to help with showing myself as a real person—a dad, a husband, a football fan, a geek … things people seem to relate to. Whether it’s Twitter or some other form of social media, or perhaps something else, if you have an outlet where you can share on a more personal level, it does seem to “humanize” you a little.

7. Multi-media

Similarly, using different forms of media has the potential to humanize you.

Using a picture of yourself on a blog puts a face to your name, and your writing.

Podcasts give your name a voice.

Video can not only put a face and voice to your online persona, but can also communicate a lot via your body language.

While it’s not everyone’s cup of tea, multi-media can certainly add something when it comes to building personal connections.

8. Attend events

One of the most powerful things I’ve done when it comes to building relationships with readers is attending events. These include conferences that relate to my industry (as well as blogging conferences) but also online events—whether they’re my own or other people’s.

For example, I semi-regularly try to do a Ustream chat session where I sit in front of a web cam and answer reader questions. I also participate on Twitter in the #blogchat hashtag weekly chat. All of these things build personal connections, and give people a chance to “meet” me in some way.

9. Get a reaction

I spoke with one ProBlogger recently at a meetup and she told me that she’d been reading this blog for a while, but never really felt part of things until the day she left her first comment. She reflected that there was something quite powerful about actually taking that step in terms of feeling a deeper connection.

That’s a story I’ve heard quite a few times over the years. It’s not always leaving a comment that does the trick—but any kind of action that a reader takes brings them a step closer to feeling some kind of sense of belonging. It could be subscribing to your blog, joining a forum, signing up for a notification, leaving a comment, voting in a poll, entering a competition, emailing the author, sharing a post on Twitter … any of these actions deepens the engagement at least a little.

What else deepens personal connection for you?

That’s enough of me talking. What has your experience been? Whether it’s your experience as a blogger reaching out to readers or as a blog reader feeling connected to other bloggers, what deepens that feeling of personal connection for you?

Post from: ProBlogger Blog Tips

How to Write in a More Personal and Engaging Tone