“Efficient Blog Commenting: Save Your Time and Energy” plus 1 more

Efficient Blog Commenting: Save Your Time and Energy

Posted: 10 Jun 2011 01:05 PM PDT

This guest post is by Jane Sheeba of Find All Answers.

Commenting on other blogs is an integrated part of blogging, and it’s vital. You need people for successful blogging and blog commenting is one of the coolest ways to build loyal relationships.

This post is based on Joe’s guest post here at ProBlogger, where he wisely gave a strategy for commenting on other blogs. I want to add more to it, to make the strategy energy- and time-efficient.

Effective blog commenting

Commenting on other blogs can be overwhelming if you try to combine it with your regular blogging activities. Let me tell you my regular blogging activities: writing blog posts, moderating comments on my blog, replying to those comments, reading other blogs in my niche, writing guest posts, dealing with guest post submissions, dealing with paid projects, commenting on other blogs, participating in social media … you get the idea.

So even though I know the importance of commenting on other blogs, I just cannot devote a whole day to it. It’s part of my strategy, though, so I need to be efficient in my commenting. “Effificent” means working smart (rather than hard), getting more done in less in less time, and making things easy to handle.

I recently wrote about an effective blog commenting strategy at my blog, so I won’t rehash the details here. Instead, we’ll focus on making your blog commenting strategy more efficient.

Using RSS feeds and organizing them

RSS feeds are not dead! Many people use them—in fact, I prefer to subscribe to a blog via the feed before going for an email subscription. There are two reasons for this:

Reading a blog through feeds is less distracting, even if I have email notifiers turned on.
I don’t want to submit my email address to a blog without analyzing the content first. Reading a blog’s content via feeds help me examine the quality of the content and makes me decide if I will submit my email or not.

In fact, RSS feeds are not just for reading your favorite blogs—they will help you greatly with blog commenting. You’ll be surprised how easy it is to practice a regular blog commenting schedule via your Google reader.

I find this method to be very organized. I allocate 30 minutes every day to visit my Google reader and comment on unread posts.

There is one more benefit to it: if the feeds are full (that is, not partial feeds), you can save yourself a click. I read the post in my RSS reader, and click through to the article online only if I want to leave a comment. That saves me loads of time!

I also have added an extension to my Chrome browser that displays the number of unread items in my feeds (this is not notification, and hence no interruption to my day). For Firefox, there are a handful of extensions available to help you monitor your feed list.

Use social media, especially Twitter

I use Twitter to engage with others and promote my content. Again, commenting is about relationships first—then promotion.

I follow a tight number of people, so there is little chance that I’ll be distracted. At the time of writing this post, I have 870 followers and I’m following 60 people. Call me crazy, but I really don’t want noise on my timeline—and that’s one of the reasons I’m not being followed by masses of people. They follow me, wait for me to follow them, then unfollow me if I don’t.

I use Twitter as a tool to find good blogs to comment on. One of its advantages is that, unlike the RSS reader, where I see only the blogs I visit, Twitter helps me find new blogs.

And, if I’m impressed by the content of a blog, I can add it to my RSS subscription list and become a loyal reader and commenter. This approach has brought me some good traffic.

Use Paper.li

If you are a regular user of Twitter, you should have encountered Tweets like these:

You can create a newspaper, or “daily,” out of your participation at Twitter and Facebook. Don’t worry about creating content for your daily—it’s all automated. You don’t even have to create an account: you can use your Twitter or Facebook accounts to log in to the service.

Once you’re logged in, you can create some specifications and hastags that form the focus of your daily. A typical paper will look like this:

I skim my own daily and collect a handful of new blogs that I rapidly check out to see if they’re worth commenting on, and adding to my Google Reader. I also skim others’ papers to see if they’re following any blogs I should investigate.

How do you find these papers?

Your daily can be set to be automatically tweeted once it’s created, as the image above shows. So if you’re following your timeline, you should be easily able to capture two or three dailies that the people you’re following have created. This will introduce you to a good number of new blogs.

Use Google Alerts

Setting up Google Alerts is an efficient way to find highly targeted blogs in your niche. You could set up an alert for a particular keyword, and ask Google to notify you of only blogs that talk about that topic.

I normally set a weekly frequency for these email notifications, as daily is a bit too much for me. You can find more details about setting up Alerts here.

Focus on quality

Always focus on quality in your writing, whether it’s a blog post or a comment. I personally put the same amount of effort into writing comments as I do my blog posts.

The content is content—and it is your idea. With comments, you are providing opinion, tips, and suggestions in the same way you do in blog posts. I don’t see a real difference between them, other than length and the location of the finished content.

Your comment brands you and your business. It speaks for you. If you leave shabby, spammy, useless comments, you’ll ruin your reputation and your blog’s identity. For this reason, I don’t find it compelling or mandatory to leave a comment on every post I read. Not even on those blogs at which I am a regular reader, including ProBlogger.

Sometimes, we just don’t feel like we need to say something. In such situations, reading the post and leaving without commenting is far far better than pushing yourself to make a comment.

Do you use any of these tips already? How have you made your blog commenting strategy as efficient as possible?

Jane writes about Blogging Tips, Relationships and Self Improvement at her blog Find All Answers. You can grab your copies of “Problogging for Newbies” and “Your guide to Better Time Management” upon subscribing to her blog. She has a working strategy for successful guest posting.

Originally at: Blog Tips at ProBlogger

Efficient Blog Commenting: Save Your Time and Energy

Blogosphere Trends + Improving Readability

Posted: 10 Jun 2011 07:01 AM PDT

Hello again, fellow bloggers! Last month, we talked about how to find and interpret your blog's readability score. If you weren't happy with what you found, don't worry: there are plenty of ways to improve readability and we'll look at a few today.

Some, such as using shorter sentences, may actually improve your readability score. Others, like font choice and adequate white space, won't impact your score but are every bit as important. As I said last month, it's not the score that matters, it's whether readers find your blog useful and engaging. This month's tips will help you connect with readers … even if you have no interest in your numerical score.

To give you some examples of these principles at work, we'll use blog posts about the past month's most-blogged-about stories (rankings provided, as always, by Regator. (They are, in order: Bin Laden, Memorial Day, Donald Trump, Arnold Schwarzenegger, Lady Gaga, Oprah Winfrey, Cannes Film Festival, Rapture, Tornado, and Dominique Strauss-Kahn.) Here's how you can start improving your readability right away:

1. Use fewer links

Some studies have shown that links in text reduce comprehension, even if they're not clicked. The theory is that each time you are presented with a link, your brain pauses, ever so briefly, to assess the situation—to click or not to click? Those little decisions break your concentration and decrease comprehension.

The problem with eliminating all links is that linking can provide additional information, promote your old posts, support your opinion, and build community, among other things. So what to do?

Nicholas Carr suggests putting relevant links at the bottom of your posts rather than within it, which is a valid option. My advice would be to continue to use links but to do so sparingly, with the awareness that they do impact readability. Make sure each link you choose to use serves a purpose.

Examples: Compare CPJ's "After bin Laden, a warning to foreign journalists," which is less distracting because of its lack of links with the ACLU Blog of Rights post "The CIA Weighs In: Torture Did Not Help Find Bin Laden," which features links that provide context and additional information.

2. Use clear language and avoid jargon

Avoiding jargon and using language that is as simple as possible will increase your potential audience. Even if your blog focuses on a niche that uses a lot of jargon or technical terms, such as business or the scientific community, consider whether saying the same thing in another way could help you expand your reach and readership.

Example: Storage Bits's "Memorial Day 2011: defending the 9th" breaks down the U.S. Constitution's ninth amendment into simple language and, in doing so, increases readability.

3. Proofread carefully before you publish

Nothing decreases readability like typos or grammatical errors. Everyone makes mistakes (mentioning typos in a post always scares me because that's inevitably when something sneaks past you), but endeavor to make as few as possible because once you hit publish, your errors stick around on the internet.

Example: Bossip, which, it should be said, is a good blog that makes very few errors of this type, had a typo in its headline "Wait A Damn Mintue: Palin and Trump 'Palling Around' In NYC … Are They Joining Forces?" and though they corrected the error, dozens of sites had linked to the incorrect version before it could be fixed and those links live on in Google.

4. Put thought into your font choice

The serif vs. sans-serif debate has been raging for as long as typography has been studied. (Alex Poole wrote a brilliant post based on his review of more than fifty studies.) Historically, serif fonts have been considered more readable in print but many argue that sans-serif fonts work best online.

Given the lack of a truly conclusive answer, I'm not going to advise you to definitively go with one over the other, but I will advise you to give it some thought. It not only impacts readability but also the general feel and aesthetic of your site. Consider not only serif vs. sans-serif but also line spacing, font size, and the aesthetics of specific fonts. Try timing yourself reading the same text in several different fonts with various spacing options and sizes to see which is fastest and easiest to read.

Example: There are countless font size/spacing/type combinations but start by comparing Gawker's "Schwarzenegger Son Didn’t Know the Truth Until This Week," which uses larger, airier serif fonts, with LAist's "Oops, He Did it Again: Schwarzenegger Not Being Investigated by Attorney General," which uses smaller, more tightly spaced sans serif fonts.

5. Use active rather than passive voice

To remind the non grammar nerds among us: In sentences written in the active voice, the subject of the sentence is doing the action. For example: "Wombats write gardening blogs." In the passive version, "Gardening blogs are written by wombats" (please note that the accuracy of these sentences cannot be guaranteed), the target of the action becomes the subject. So why should you avoid passive voice? Because in most cases, it will tighten your writing and make your sentences clearer, thus improving readability.

A recent Northumbria University study found that less educated readers may struggle to understand passive sentences when compared to active sentences. That's not to say there isn't a time and a place for passive voice. It's useful when you either don't know or are trying to avoid stating who performed an action (e.g., "The bank was robbed").

Example: PSFK's "Lady Gaga And The Future Of Music Albums" uses active voice throughout the first paragraph but switches to passive for the second paragraph's first sentence because it would be difficult to accurately list all of the individuals involved in arranging Lady Gaga's products, events, deals, and appearances.

6. Write to communicate, not to impress

I'm not advocating for the dumbing down of language, but I am encouraging you to use the words that do the best job of communicating your message, regardless of whether you know a longer, fancier way of saying something. Don't say "utilize" instead of "use" just to try to sound impressive. A writer's goal is to communicate effectively. We'd all do well to remind ourselves of that every so often.

Example: PopWatch's "Oprah gives her email out to everyone in the free world!" uses straightforward language without sounding as though they've attempted to dumb it down.

7. Don't justify text

Text with a ragged right margin is generally considered to be more readable than fully justified text. It provides more consistent spacing between letters and words, increases white space, and allows the eye to keep its place more easily. Unless you have a strong opinion about using justified text for its aesthetic appeal, go with flush-left text with a ragged right margin for readability.

Example: Compare Film School Rejects's justified "Who Should Have Won Cannes 2011: The (Unbelievably Prestigious) FSR Awards" with 24 Frames's flush left "Cannes 2011: A spell of conflict, and then (some) resolution" to see how justification impacts readability.

8. Use colors that are easily readable

For visual appeal, you may choose another palette, but for contrast and readability, black text on a white background is your best bet. If you're going to use colored backgrounds and text, be cautious. Color combinations from opposite ends of the color spectrum quickly fatigue the eyes causing color "vibrations", as do colors that don't provide enough contrast.

Keep in mind that certain combinations also make your site less accessible to your colorblind readers. There are a number of sites that show you how your site would look to colorblind visitors—it is estimated that as many as 10% of men are colorblind so it's not an insignificant concern.

Example: Though opposite, Good's black on white "'I Don’t Understand': How Rapture Believers Are Taking It" and Geekologie's white on black "That Nutjob: Rapture Happened ‘Spiritually’, Apocalypse Still Slated For October 21st" are both high-contrast and accessible.

9. Use as many words as you need, and not one more

Example: Need to Know's "Twisted logic: What tornadoes don't have to do with global warming" is a good example of concise writing.

10. Keep sentences and paragraphs short

Reading from an illuminated screen is more taxing on the eyes than reading from a printed page and slows reading by as much as 30%. So avoid large blocks of text whenever possible, keep text scannable by using short sentences and subheadings, and allow for ample white space.

Example: The Two-Way's post "In Goodbye Note, Strauss-Kahn Denies Accusations" illustrates a number of the points we've talked about here by featuring high-contrast text with a ragged right margin, short paragraphs, ample white space, and a large serif font.

Will you be making any changes to improve readability based on these tips? Tell us about it in the comments!

Kimberly Turner is a cofounder of Regator.com, Regator for iPhone and the brand-new Regator Breaking News service for journalists and bloggers. She is also an award-winning print journalist. You can find her on Twitter @kimber_regator.

Originally at: Blog Tips at ProBlogger

Blogosphere Trends + Improving Readability

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