Adsense is for Everyone

When Google AdSense appeared, there were many people who doubted Google's idea is marketable and actually generate profits. Yet, as we are here today is probably the best known pay per click company in the world.

Yes, all these troublemakers even ended up eating their own words at the end. And it is because the people at Google never go and do something without assessing whether or not it will be profitable, or exactly how profitable it is.

But of course, as you well know, AdSense is not just profitable for Google. It is also beneficial for people who advertise via AdWords and very profitable for publishers who use it to make gains that are sometimes just enormous.

So one must ask why this is a good deal for everyone. And the question itself is very justified because you hardly ever encountered something which benefits everyone in the chain. So why AdSense be any different.

Well, AdSense is where it stands today, giving benefits to everyone in the game because it exploits a flaw in the Internet advertising model.

You see, the Internet is a highly interactive environment, and its interactions come from the people who sail. They can also choose whether to follow a certain link and the term "navigation" is probably more accurate to describe this situation.

So AdSense is great because it links together buyers and sellers. Yes, you have to give Google a brilliant idea. They know there are people who want to buy things and people that want to sell them what they are interested in. and Google AdSense allows members of the two categories meet.

It works for visitors, because the model is very transparent. You do not see a huge graphic banner which tries to lure you to buy something. You just see a few words.And if you like what you see, you can simply click on it. It works because visitors do not have the feeling of someone trying to lure them into spending money. Ironically, however, they are wrong.

It works for the AdWords advertisers because their ads go everywhere. Not only are they listed in Google's search which gets gazillions of hits per day on the front without having to work as much for SEO and waiting so much.

Their ads can reach any website that deals with something similar to what they are trying to sell. Now you must realize that they could never pull of such great advertising by themselves. And that brings us to the thing that makes Google AdSense is the best friend of an editor.

It is because the ads are contextual, they somehow connected to the keywords you deal with your page. Because people or on your site that addresses a specific topic, you already know they are interested in this subject.

But, hey, wait a minute, Google knows which companies want to sell your visitors something related to them. Google wants your visitors, you want Google's advertisers and visitors just want to buy stuff. And that is the essence of what makes AdSense a great deal for everyone.

This is by far the most profitable branch operation you never go anywhere on the Internet.

We must therefore appreciate Google for an agreement killer. You must understand how well thought out, yet simple this scheme really is. Of course, in practice, it has some drawbacks, but those are minor and, at that time, everyone seems to take pleasure in Google AdSense.