Text vs Graphic on Adsense

Google Adsense provides advertisers and publishers the ability to place ads in both text and graphic formats.

As advertisers decide to put adsense into their website over banner ads, the question remains. What is the best for advertisers and is the best for publishers?

On one hand advertisers may feel that image adverts are more responsive yet less likely to stimulate sales. More listings can convert text to hand over, while being less visible to the consumer.

Text based ads are considered the least intrusive of the two formats. But does that mean that Graphic advertising is better? Consumers are used to graphic advertising from signing into free email accounts, and use Web services based on other. Thanks be used to graphic advertising they have almost programmed their selves to ignore it.Through advertisements being untargeted, the consumer is used to advertise the brand under which they generally feel less useful. This may lead consumers to ignore the graphic advertising on the assumption that this will be the same.

Text ads are not imposed on users. With less obvious that some people will not see at all, however, those who see them and read them are much more likely to click on them. This is for a number of reasons, but the first is that they provide more information. Generally, someone who is reading text on a page will not be fully satisfied by what they read, and if they check adsense adverts they will most likely read something which will further supplement whatever their intention is as follows.With an ad image, he is more of a gamble for the surfer.

Graphic advertising is often paid per impression. This is because the advertiser may be trying to promote their brand, instead of promoting a service particularly useful.They are supposed to have worse conversion rates, and that text ads are in the eyes of consumers more effectively. However, if the text in an ad was placed in a graphical format, which would be most effective? Well firstly we can assume that the user is more likely to see, but if the image were more ads appearing next to each other, they may feel overwhelmed.

Display ads are also more difficult to regulate. Take Google ads to be changed frequently and without regulation. The advertiser can claim membership of the site, they advertise on, and contain keywords such as "ipod" which can not be contained in an advertisement text. Although more regulation and quality control could be put in place, a pornographic image, for example, could appear in advertisements of the advertiser, without knowing it.

Text ads also have a wider market appeal, advertisers generally do not have the internal resources to create an ad image, but have internal resources to write a text ad. This could mean that a wider range of advertisers find text advertising accessible, through text adverts being to reduce the burden on the advertiser, and be easy to change.

Text adverts are also cheaper for the advertiser to create, where an ad designed graphics can cost over $ 200. With the removal of this fixed cost advertisers may be willing to confer a higher rate to advertising itself, thus benefiting the advertiser and publisher.

Text advertising appears to be the preference of the advertiser. They pay a CTR (click through rate) and receive targeted traffic. This removes the risk of companies that previously had to worry that the ads are not only seen, but clicked on and stimulating sales. As CPC (Cost Per Click) is more relevant text ads, advertisers are able to gain exposure without needing a high click through rate to be effective.

The big brands are willing to advertise in both formats, but the broad market appeal of text inevitably makes the winner. While flash websites disappear with image adverts, it becomes obvious that the text and information is preferred by users of the site.